The eCommerce Experience

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Summary

This month on The eCommerce Experience, Andrew interviews Olivija van Heerwaarden from wholesale distributor CWM Homewares. Representing well-known brand Ecology, CWM have found themselves pivoting to a more direct model of sales over the past 6 months of COVID, and really leveraging their strong B2B eCommerce game in the process.

Show Notes

As we’re all aware, COVID has turned the way we do business upside down. In episode 7, Andrew chats with Olivija van Heerwaarden, Marketing & eCommerce Manager at CWM Homewares, about her company’s experience on this rollercoaster. Olivija shares her insights and explains how CWM have found technology and innovation to be key - not only in weathering the pandemic, but emerging even stronger than before. Virtual showrooms, clickable catalogues, and a robust eCommerce platform are the kind of tools that have allowed CWM to stay agile and connected to their customers. But going from B2B to a D2C (Direct-to-Consumer) model isn’t as simple as you might think. Join Andrew as we discover the challenges of going D2C when your bread & butter is B2B!
 
 
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Connect with Andrew:
·        Email – andrew.rogencamp@commercevision.com.au
·        LinkedIn – https://www.linkedin.com/in/andrew-rogencamp-42b0141a/

What is The eCommerce Experience?

B2B & B2C eCommerce insights, tips, success stories and fails. Where you can learn from OUR experience and become an eCommerce expert. In this podcast Andrew Rogencamp shares his wealth of B2B & B2C business experience to take you on an eCommerce adventure. Each month, you’ll hear from industry experts and meet people just like you – looking to take their business to new heights online.

We’d love to hear from you! Connect with Andrew Rogencamp on LinkedIn, or email andrew.rogencamp@commercevision.com.au