Product Growth Stories

No tech stack will save you if the fundamentals are wrong. A VP who scaled a SaaS startup to unicorn status explains why. Featuring Seth Steinman, VP of Marketing at Preveil — who previously helped Electric grow from Series B to a $1 billion valuation. Seth breaks down the exact channels and tactics he used to scale Electric during COVID, from Morning Brew partnerships with seven-figure contracts to Kevin O'Leary-powered virtual events. Now at Preveil, he shares how B2B SaaS marketing shifts when you're selling into compliance-driven markets like CMMC cybersecurity — where education, segmentation, and community presence on Reddit and Discord matter more than any martech tool. 🎯 Spend on reaching your audience, not on more software 📰 How Morning Brew partnerships drove targeted pipeline 🔍 Use SparkToro to find cheap attention your competitors miss 💬 Why Reddit and Discord outperform webinars for technical buyers 🧠 Master the fundamentals before adding anything else ⏱️ Timestamps: 00:00 How Seth helped Electric hit unicorn status 01:30 Shifting from physical ads to always-on digital channels 02:00 Morning Brew and newsletter partnerships at scale 02:45 Kevin O'Leary events and the power of star power 03:45 Why Seth joined Preveil and the CMMC opportunity 05:30 First hire was RevOps — and why that matters 06:00 Segmenting by funnel stage for compliance buyers 07:30 Evaluating your tech stack annually 09:00 The decline of webinars and rise of local events 10:15 Using SparkToro to discover Reddit and Discord 12:30 Preveil's growth potential across CMMC, ITAR, and HIPAA 14:00 Seth's advice: be curious, talk to customers, nail the basics 🔥 Want to build qualified SaaS pipeline through real conversations? 👉 https://www.rapidproductgrowth.com 🔗 Website: https://www.rapidproductgrowth.com 🔗 Jean-Michel on LinkedIn: https://www.linkedin.com/in/jeanmichelthink/ #SaaS #B2BMarketing #Cybersecurity #PodcastOutbound #RapidProductGrowth

What is Product Growth Stories?

Want to scale your SaaS to the next level? Here's the exact playbook from founders who've done it.

Product Scale Stories helps B2B SaaS founders and CEOs break through growth plateaus and scale past $5M ARR. Each episode features real conversations with founders who've successfully scaled their companies, sharing the exact strategies, pivots, and lessons that drove their growth.

Hosted by Jean-Michel Moreau, CEO of Rapid Product Growth, a growth expert with 20+ years of experience in tech and SaaS companies. He helps founders scale using the Massive Feedback Method - a scientific approach to sustainable growth without burning cash on failed hires or ineffective agency relationships.

Subscribe for actionable insights on:
🚀 Breaking through revenue plateaus
🔬 Scientific approach to user acquisition
⚡ Growth engineering systems
📈 Market optimization strategies
💡 Founder scaling stories

Book a call with us http://freegrowthsession.com to implement these strategies in your business.