On this episode of Marketing Jam, Darian Kovacs talks to Alicia Haque, lifestyle & travel content creator behind the blog Go Live Explore
Alicia sits down with us to discuss what she looks for when collaborating with brands and the importance of authenticity in a digital age. As brands continue to adopt influencer marketing initiatives, it is more important than ever for brands to align themselves with creators that truly reflect their audience.
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Marketing News Canada spotlights the people, ideas, and innovations redefining Canadian marketing. Produced by SocialNext, Canada’s largest independent marketing conference series, we bring you candid conversations with marketers, founders, creators, and industry leaders shaping the future of the industry.
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