Ms. InterPReted

Mary Beth West and Kelly Fletcher discuss the public relations strategies for businesses considering weighing in on hot-button social and political issues. With Roe v. Wade back in the headlines, Mary Beth and Kelly talk about brands that are already taking a stand and public expectations of corporations.

Show Notes

With the possible repeal of Roe v. Wade in the headlines, Mary Beth West and Kelly Fletcher talk about public relations strategies for businesses considering weighing in.
Many people feel corporate brands need to take a definitive stand on these types of hot-button issue.
There seems to now be a high level consumer expectation that corporations take a stand on issues and also consumer criticism if your corporate brand is remaining silent.
Mary Beth and Kelly agree there's a time and a place for companies to speak out on issues that are relevant to their business, interests and industries. And then there are times when it's absolutely not.
They talk through companies that have taken a stand on Roe v. Wade specifically, and the criticism surrounding PR Firm Edelman and Zeno's advice to not.

What is Ms. InterPReted?

Public Relations stands as one of the most misunderstood, misinterpreted areas of business and organizational management. With Fletcher Marketing PR Founder and CEO Kelly Fletcher and Senior Strategist Mary Beth West, we’re here to turn around PR’s own bad PRess, cut through the nomenclature, and demystify public relations as the best pathway to create, grow and amplify the roots of positive management, communications, culture and careers -- for success that matters.