Underdog Ecom Podcast

In this episode, we dive into the latest Shopify updates, including the rollout of B2B features and native price testing for non-plus merchants. We also share our personal experiments with using Claude to build custom software for inventory management and cash flow visibility, proving that you don't need a massive team to level up your operations.

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Website: https://underdogecom.com
Podcast: https://podcast.underdogecom.com/

Creators and Guests

Host
David Lindahl
Cohost of Underdog Ecom Podcast
Host
Jack Oswald
Cohost of Underdog Ecom Podcast

What is Underdog Ecom Podcast?

🚀 Welcome to the Underdog Ecom Podcast—the raw, unfiltered podcast for ecommerce founders actually in the trenches.

Tired of the same 9-figure guru success stories? We’re talking real highs, lows, and struggles of running an underdog ecommerce brand—from cash flow crunches to ad meltdowns and everything in between.

🔥 What You’ll Get:
- Honest conversations about building a brand without venture capital.
- What’s working (and what’s not) in DTC, Amazon, and wholesale.
- The latest industry shifts
- No fluff, no filters—just real talk from founders figuring it out in real-time.

💡 Whether you’re starting out or scaling past 7 figures, Underdog Ecom is here to share, inspire, and help you grow.

Subscribe now and join the conversation! #UnderdogEcom #EcommercePodcast #DTC