Supercool

If the circular economy is ever going to become just “the economy,” it will need infrastructure. In this episode, Josh talks with Rich Amsinger, co-founder of Manymoons and The Many Company, about building it. The conversation traces the company’s evolution from Borobabi, which began with Rich and Carolyn Butler trying to keep their daughter’s outgrown clothes in use, to Manymoons, what the company calls America’s first circular retailer, and now ManyCo, the AI-, logistics-, and demand-powered engine behind it all. Rich explains why returns, overstock, and excess inventory aren’t side issues in retail but a massive opportunity. He also makes the case that circularity requires more than software. It requires actually selling the stuff—while protecting the brand, recovering more value, and keeping better products in use longer.

Show Notes

Guest: Rich Amsinger, Co-Founder

Companies: Manymoons and ManyCo


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What is Supercool?

Supercool spotlights climate innovations that have moved beyond the lab and into the market.

Hosted by climate-tech founder and author Josh Dorfman, Supercool features CEOs, founders, and operators building businesses that are decarbonizing energy, transportation, food, materials, and buildings. Each episode explores the strategies, execution, and business models behind companies that cut carbon, grow profits, and redefine modern life.