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What happens when AI becomes your most influential referrer?
As consumers turn to ChatGPT for answers, James Cadwallader and his team at Profound help brands like Eight Sleep and MongoDB gain visibility and leverage inside AI models.
On this episode of Grit, he explains why brand narrative has shifted away from content, and why Profound is scaling globally ahead of traditional SaaS timelines.
Guest: James Cadwallader, co-founder and CEO of Profound and Ilya Fushman, partner at Kleiner Perkins
Connect with James Cadwallader
X: https://x.com/thejamescad?lang=en
LinkedIn: https://www.linkedin.com/in/jsca/
Connect with Ilya Fushman
X: https://x.com/ilyaf
LinkedIn: https://www.linkedin.com/in/ilyafushman/
Connect with Joubin
X: https://x.com/Joubinmir
LinkedIn: https://www.linkedin.com/in/joubin-mirzadegan-66186854/
Email: grit@kleinerperkins.com
Follow on LinkedIn:
https://www.linkedin.com/company/kpgrit
Follow on X:
https://x.com/KPGrit
Learn more about Kleiner Perkins: https://www.kleinerperkins.com/
As consumers turn to ChatGPT for answers, James Cadwallader and his team at Profound help brands like Eight Sleep and MongoDB gain visibility and leverage inside AI models.
On this episode of Grit, he explains why brand narrative has shifted away from content, and why Profound is scaling globally ahead of traditional SaaS timelines.
Guest: James Cadwallader, co-founder and CEO of Profound and Ilya Fushman, partner at Kleiner Perkins
Connect with James Cadwallader
X: https://x.com/thejamescad?lang=en
LinkedIn: https://www.linkedin.com/in/jsca/
Connect with Ilya Fushman
X: https://x.com/ilyaf
LinkedIn: https://www.linkedin.com/in/ilyafushman/
Connect with Joubin
X: https://x.com/Joubinmir
LinkedIn: https://www.linkedin.com/in/joubin-mirzadegan-66186854/
Email: grit@kleinerperkins.com
Follow on LinkedIn:
https://www.linkedin.com/company/kpgrit
Follow on X:
https://x.com/KPGrit
Learn more about Kleiner Perkins: https://www.kleinerperkins.com/
Creators and Guests
What is Grit?
Grit explores what it takes to create, build, and scale world-class organizations. It features weekly episodes highlighting the leaders who are pushing their companies to make a difference. This series is hosted by Joubin Mirzadegan, go to market operating partner at Kleiner Perkins, a venture capital firm investing in history-making founders.