Swim Against The Tide

In this engaging conversation, Rob Russell, owner of AC Group, shares his journey in the travel industry, detailing his transition from hotelier to business owner.

He discusses the operations of the group, a destination management company, and how they cater to the travel and holiday needs of international tourists coming into the UK and France. 

The conversation delves into the challenges faced during the COVID-19 pandemic, the evolution of leadership styles, and the importance of team dynamics in a hybrid work environment.

He highlights trends for 2025, including the growing interest in unique travel experiences in the UK and France, the significance of team dynamics in delivering exceptional service and the impact of TV tourism on travel trends and the innovative experiences offered by his company.

Finally, Rob also reflects on lessons learned throughout his journey in the tourism industry, advocating that you must trust your instincts and always focus on core strengths.

We hope you enjoy this podcast, if you do, please leave a like and subscribe to our channel!

The SATT Team :) 

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What is Swim Against The Tide?

The idea behind Swim Against The Tide podcast is to meet founders and leaders of businesses who have launched and operate in competitive markets, taking the bigger, more established players head on. It is about exploring what drove them, how their brand stood out, what they had to do to win and what lessons they have learned that they can share with the listeners to hopefully inspire them to take their own journey.

The show is presented by Steve Henry, Co-Founder of the specialist marketing group Audience Collective. Steve has enjoyed a 30-year career in advertising helping 100s of brands win and grow. He is passionate about telling these stories and sharing their journeys, both good and bad, to help the next generation learn and encourage them to one day start their own challenger brand.

If you would like to be a guest on the podcast, please email satt@thisisaudience.com and we will be in touch.