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In today’s episode, my guest is Philip Inghelbrecht the Co-Founder and CEO of Tatari. They are a data and analytics company that helps Shopify brands buy and measure TV ads across linear and streaming TV.They are democratizing TV advertising for companies of all sizes and budgets. You'll learn how they see a future where you can buy ads on TV and retargeting your website visitors on TV all done in a matter of a few clicks.WHAT YOU WILL LEARN TODAYThe difference between linear and streaming TV.TV is no longer a big budget or big brand privilege. Many upstart and DTC brands are jumping into linear and streaming advertising.How TV can be part of your marketing mix to continue finding your audiences at scale.How Tatari uses a combination of technology, data science and service to make TV advertising feel like digital.LINKS AND RESOURCES MENTIONEDTatariTatari Insights BlogTatari Shopify AppMarketer's Guide to Advertising on Streaming TVVuori ClothingThis episode is brought to you by Omnisend, makers of sophisticated omnichannel marketing automation tools for sales-driven Shopify brands that have outgrown generic email marketing platforms. Engage your customers and boost your sales with dynamic emails, text messages, web push notifications, Facebook Messenger, and retargeting ads on Facebook and Google. Hosted on Acast. See acast.com/privacy for more information.
In today’s episode, my guest is Philip Inghelbrecht the Co-Founder and CEO of Tatari. They are a data and analytics company that helps Shopify brands buy and measure TV ads across linear and streaming TV.
They are democratizing TV advertising for companies of all sizes and budgets. You'll learn how they see a future where you can buy ads on TV and retargeting your website visitors on TV all done in a matter of a few clicks.
WHAT YOU WILL LEARN TODAY
The difference between linear and streaming TV.
TV is no longer a big budget or big brand privilege. Many upstart and DTC brands are jumping into linear and streaming advertising.
How TV can be part of your marketing mix to continue finding your audiences at scale.
How Tatari uses a combination of technology, data science and service to make TV advertising feel like digital.
LINKS AND RESOURCES MENTIONED
Marketer's Guide to Advertising on Streaming TV
This episode is brought to you by Omnisend, makers of sophisticated omnichannel marketing automation tools for sales-driven Shopify brands that have outgrown generic email marketing platforms. Engage your customers and boost your sales with dynamic emails, text messages, web push notifications, Facebook Messenger, and retargeting ads on Facebook and Google.
Hosted on Acast. See acast.com/privacy for more information.
Running a Shopify store? You already know success isn't about finding the right app—it's about knowing which strategies actually work at your specific stage of growth.
I'm Steve Hutt, and I've lived every level of the ecommerce journey. From eBay Power Seller shipping products from my garage, to co-founding and scaling VisionPros.com (an optical DTC startup) through to a successful exit, then spending 6+ years as a Shopify Merchant Success Manager helping 100+ brands from startup to enterprise scale, including working with teams at Tentree, Dr. Squatch, Bulletproof Coffee, Salt & Straw Ice Cream, MUD/WTR, Bokksu, and many more.
Here's what makes this podcast different: I've been on both sides of the table.
6+ years working inside Shopify gave me access to what's coming before most merchants know it exists. Building, scaling, and successfully exiting my own ecommerce businesses taught me what actually works when your money and reputation are on the line. That combination of insider access plus real operator experience gives you a perspective you won't find anywhere else.
Since 2018, eCommerce Fastlane has delivered over 430 episodes and more than 2 million downloads to ambitious Shopify founders and marketers. Every week, I chat with operators, developers, and experts who share what's actually moving the needle right now—not theory, but patterns I've seen work consistently across dozens of brands at multiple stages.
Whether you're launching your first store or scaling past seven figures, every episode gives you stage-aware strategies you can implement this week. We cover Shopify apps and best practices, digital marketing and retention tactics, AI and automation tools, as well as operations and logistics that reduce overwhelm while building lasting customer loyalty.
You'll learn how to leverage emerging tech without losing what makes your brand unique. You'll also hear real founder stories, including lessons from my own journey building and exiting a DTC brand, plus insights from 430+ industry leaders who've been exactly where you are.
This isn't content for content's sake. It's the insight you'd get sitting at a mastermind table with someone who's succeeded at every level, helped hundreds of others do the same, and has the pattern recognition to show you what actually works at your current stage.
Ready to grow smarter, not just faster? Join thousands of founders and marketers in the eCommerce Fastlane community through our podcast, newsletter, blog, and forthcoming book "Thriving with Shopify."
Steve Hutt
DTC Founder | Podcast Host
Find Us Online
Website: eCommerceFastlane.com
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LinkedIn: linkedin.com/in/shutt
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Instagram: instagram.com/ecommercefastlane
Email: steve@ecommercefastlane.com