The Cashflow Show: Entrepreneurship Insights for Founders, CEOs and Business Leaders

Episode Summary:

In this episode of The Cashflow Show, host Clayton M. Coke is joined by Tim Ayling, Vice-President of Cybersecurity Solutions, EMEA at Thales UK, to unpack the 2025 Imperva Bad Bot Report, which reveals bots now account for 51% of internet traffic. Tim explains what bots are, how AI makes them more dangerous, and their impact on industries like travel and SMEs. From polymorphic bots to denial-of-service attacks, he shares how Thales counters these threats and offers practical steps for businesses to stay secure in an AI-driven cyber landscape.

Key Discussion Points: 
  • Bot Traffic Surge: The 2025 Imperva report shows bots make up 51% of internet activity, surpassing human traffic, with 37% being malicious (up from 32% in 2023). 
  • What Are Bots?: Bots are automated code; while one-third are beneficial (e.g., Siri, WHO’s COVID bot), malicious bots target account takeovers and denial-of-service attacks. 
  • AI’s Role: AI simplifies bot creation (e.g., for scalping Oasis tickets) and enables polymorphic bots that regenerate to bypass defenses. 
  • Targeted Sectors: Travel, especially airlines, faces bot-driven ticket scalping, while SMEs are vulnerable but less targeted than banks or large firms. 
  • Nation-State Threats: Organized crime and nation-states use bots for cyberattacks, with heightened activity amid global tensions. 
  • SME Protections: Basic solutions like CAPTCHA and two-factor authentication help, while Thales offers advanced tools like web application firewalls and API security. 
  • Future Outlook: AI-driven bots will grow more sophisticated, challenging cybersecurity vendors to keep pace over the next 2-5 years.
Key Takeaways: 
  • Bots, empowered by AI, are a growing cybersecurity threat, with malicious bots driving significant risks like account takeovers and website crashes. 
  • SMEs need affordable, basic protections like CAPTCHA, while larger firms require advanced solutions to counter polymorphic bots. 
  • Two-factor authentication is a simple, effective defense for individuals and businesses against bot-driven account attacks. 
  • The travel industry and APIs are prime targets, requiring specialized security to protect online operations.
Notable Quotes: 
  • “A bot is just a small bit of code that can automate anything online… about a third of bots are actually good bots.” — Tim Ayling 
  • “AI allows bots to learn when they don’t work… they regenerate themselves to find a way past defenses.” — Tim Ayling 
  • “It’s a bit like Skynet right now… we’re using AI to attack the AI that’s coming in from the bad guys.” — Tim Ayling
Actionable Insights for Businesses: 
  • Implement Basic Defenses: Enable two-factor authentication and CAPTCHA on websites to block basic bot attacks, especially for SMEs. 
  • Explore SME Solutions: Research affordable cybersecurity providers offering bot protection, such as those integrated with AWS or similar platforms. 
  • Secure APIs: If your business relies on online applications, invest in API security to protect against bot-driven data breaches. 
  • Stay Informed: Download the 2025 Imperva Bad Bot Report to understand bot risks and tailor your cybersecurity strategy accordingly
Resources: 
  • Download the 2025 Imperva Bad Bot Report via imperva.com (search “2025 Bad Bot Report”). 
  • Visit thalesgroup.com for details on Thales’ application security and bot protection solutions. 
  • Learn about two-factor authentication at cybersecurity.gov.uk.
The Cashflow Show can be reached here:
Website: www.thecashflowshowpodcast.com 
Email: thecashflowshowpodcast@gmail.com
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Clayton M Coke can be found here:
LinkedIn: https://uk.linkedin.com/in/claytoncoke
Website: https://www.prmsltd.co.uk
Email: info@prmsltd.co.uk
Twitter: https://twitter.com/prmsltd
Instagram: https://www.instagram.com/prmsltd/

Our theme music is called "The Mediator - aka Theme from The Cashflow Show" [PRS] and "Better Call Clayton" [PRS] 
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