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This file was generated by Descript 

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Duke: All right, Corey, what
are we talking about today?

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CJ: Man, dude, today we are just
going to let this thing rip and

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we're gonna see where we end up,

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Duke: Yeah, man, there's no sense
just sitting here half the night

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trying to figure out a title.

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It's like, we know what we want
to talk about, but it's just,

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how do we put a title around it?

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CJ: right?

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And I'm sure by the time we finish the
episode, ? We'll have something nice

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and catchy , for the upload, but right

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Duke: cross your fingers.

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, we got 40 minutes to figure
out a title for this episode.

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Yeah,

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CJ: And look, look, I mean,
the odds are with us, right?

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Because we have a great outro.

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Duke: true.

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We got a good intro too.

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Yeah.

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Shout out to Shillz Music, again.

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We'll put his link in the description
below if you guys want to get to him.

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Some dope music for your assets as well.

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CJ: Yeah, I tell you, man, I, one of
my biggest, but the only, probably

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the only regret that I have from
knowledge is that we couldn't come out

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to CJ and live with the intro going,

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Duke: That would have been so
good, but at least we asked though.

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Right.

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At least we asked.

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CJ: we did ask absolutely,

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. Duke: So where do we start on this one?

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CJ: you know, so do,  was it last week?

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I think you, you made a post
about,  getting coaching.

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So maybe that's a good place to
start that this week, look, you

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can't look, I am stuck in like
a time dilation bubble, right?

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Like,

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I still think it's like the
first week after knowledge.

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Duke: Yeah, it's funny.

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That was like 14 days ago.

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CJ: Wow.

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Yeah.

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Yeah, man.

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It

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, Duke: it was less than 3 weeks ago.

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They took been for screens
fundamentals course.

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I feel like that was last year.

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CJ: It feels so long ago.

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Just like you said,  it
was  less than two weeks ago.

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And, you know, I remember like we
had, we all, we had dinner, right.

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Duke: Yeah.

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CJ: God, that conversation
feels like it was last year.

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I don't know.

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Like, I think this, the post
knowledge, like time dilation is real.

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Right.

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And everybody, there's so much
you're trying to do to lead up to it.

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I just think I like, once you get on the
other end of it, it's just burnout city.

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Duke: Just memories of Star Trek DS9.

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No, it's not linear.

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Ah, those of you who know, know.

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CJ: Absolutely.

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Absolutely.

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And then my favorite, , Star
Trek memory with the lights.

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Duke: Oh, yeah.

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No, Picard holding it, holding the fork.

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Okay.

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Yeah.

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So getting back to the post
about coaching  I even got a few

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questions like,  don't you coach?

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Why are you getting coaching?

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Because we need it.

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, I'm not ashamed of getting coaching.

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I'm not ashamed of going out
into the market and saying, my

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knowledge is not up to my standard
of what I want for these things.

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And I'm finding myself in more
and more conversations where, , I

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know the high level stuff, right?

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And people want me to talk
to them more about it.

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And , I'm getting involved in some
sales calls with some organizations

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and getting customers closer to buying,
but man, I really want to understand

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deeper how some of these things work.

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? I think we can talk a lot about, I mean,
just pick, pick a topic in service.

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CJ: Yeah, yeah.

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Duke: you can talk,  a sales
narrative without really like knowing

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how the component pieces work.

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I can't have one without the other.

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You know what I mean?

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CJ: Honestly, I think maybe even
with sales being able to talk

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the, it probably benefits you a
little bit to not necessarily know

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how much the nitty gritty, right?

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, and when you're going into
those conversations, right?

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Because most of the people
who you're talking to.

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Also don't know the nitty gritty and
they aren't, they are so far removed

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from being those people in day to day
operations with the business, right?

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That if you get that deep, like
you're probably starting to get

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them , to the eyes glazing over part.

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However, . There is a time where you
transition from sales to execution.

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. And, once you've sold someone
on something, , you do need to

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be able to look to deliver it.

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Right.

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Duke: absolutely.

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And I think that's where the fear driven
aspect of it comes because , I hate

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the idea of being like a pretender.

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You know what

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CJ: right.

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Yep.

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Duke: And it's like, oh, you talked all
this stuff and you promised us all this

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awesome, but how come you can't deliver?

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And so that's why I avoid certain
modules that I'm not like super

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expert at because I know it's
hard for me and why would I risk?

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Even though I can talk about the pain
and the value and roughly how to get

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there,  I don't want to be caught with my
pants down and just like, oh, I can't, I

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don't know which wrench to use on this.

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CJ: Yeah.

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Yeah, you are in  that conversation
with the C-suite, right?

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Like it's, yeah, you can talk to all
their pain points and talk about roughly

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how you're gonna get there, but then
they invite their tech guy in, right?

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And their tech guy, happens to present, on
the thing at Knowledge, and it's like, oh,

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you

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Duke: Yeah.

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CJ: like, And you wonder just now
how far your knowledge will take you.

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Right?

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And, and so I think that is  1 of
the things that makes you start to

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think about,  if I'm going to be
serious in this space on the platform,

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then I probably need to be serious
about the space on the platform.

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Duke: Another thing that
motivated that post.

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Is that when I talk to customers
or even other service now resources

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about the stuff I'm good at reporting
performance analytics to some extent, S.

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P.

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M.

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general architecture stuff like, I
realized that they learn in a way that is.

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Fundamentally different from docs
now learning even self teaching.

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And I know that , if I said,
how do I learn some of the

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stuff in the IRM umbrella,

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CJ: Right?

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Duke: also fun fact, I found out
recently the GRC is under the IRM

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umbrella and not the other way around.

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CJ: Oh, really.

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Duke: Yeah.

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CJ: I thought Irem was just GRC renamed.

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Duke: Yeah, that was, oh,
man, we're both in the what?

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Yeah, so anyways, GRC
is one of those modules.

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I hired somebody to do it
for me back in the day.

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I was working for an organization.

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They had to do a PCI compliance on it.

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They wanted to use GRC.

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And so  I took a stab at it, but I just
said, no, let's bring in the experts.

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I brought in back in the day.

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CJ: Oh, yeah.

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Remember those guys?

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Duke: Yeah.

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And I just let them do their thing
and they were phenomenal at it.

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But again,  I still get in
conversations and, I'm just like,

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imagine being able to tell how close
you were to passing an audit, even

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if an audit isn't happening now.

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They're like, whoa,
tell us more about that.

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Come and do some stuff.

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I'm like, whoa.

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I don't want to put my hands up
and say, whoa, whoa, whoa anymore.

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I want to, yes, this is a price tag.

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Let's go

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CJ: Say, wait, wait, wait, wait, wait.

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Did you think I was good at
actually solving the problem?

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No, no, no, no, no, no, no.

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I'm here to tell you about the problem,

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Duke: Again, I will say
Dungeons and Dragons taught

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me more about doing service.

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Now than my 3 year college degree
did being able to role play

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somebody and understand their
thoughts and motivations and fears.

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And, um, anyways, I
totally got off track here.

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CJ: No,  but that's super
important  though, right?

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That's probably another episode,
but I'm gonna, elevate that, right?

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, just so that we can come back to it in
another ele in another episode, because

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being able to role play somebody's.

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Position and really just talks to
have  an empathy in the conversations.

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. Once you have empathy, then you can
figure out like how to get to you, like

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how to get to that mutual solution.

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Everybody's trying to get to you.

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So anyway, different episode, but

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Duke: Yeah, so where I was going with
this is eventually I found out that

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it's just the difference is a one on
one time be with somebody who has been

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there done that you can ask questions
to in real time, which, for all its

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other strengths, you can't get from
now, and you can't get from, , tens of

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thousands of unsorted YouTube videos,

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And,  it shouldn't be a secret,
like I gotta say this out loud, like

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there really just isn't a lot of
guidance material from ServiceNow.

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You can go through a whole Now
Learning course and not see, , this

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is how the whole thing works,
soup to nuts, given process.

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CJ: So I totally agree
with you on that, right?

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There is no, there's no road map.

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And I think that's because road
maps are really hard to build on

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a platform that meanders, right?

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Like, you know what I mean?

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But, but a road

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Duke: exactly what you mean.

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Mm hmm.

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CJ: but a road map is how
most people learn, right?

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Or at least how they start to learn.

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I think at some

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Duke: You mean, like, start at this
concept and then roll up to this concept

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CJ: Yeah, right.

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But I think at some point, , the real
learning starts when you get off the road.

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Right.

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And, , how do you navigate
once you're off the road?

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Typically,  you have a coach, right?

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Or  you have someone in real
time, , that can help you way find.

00:10:28.033 --> 00:10:29.543
Right to the destination.

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And I think, getting that coach,
that mentor, is another word for it.

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Um, really does help no matter what
level of your career you're at.

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I had a call with, , the mentor , that
I have now,  I say now, but I've had,

00:10:42.708 --> 00:10:44.208
, this person as a mentor for a long time.

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, and the relationship there is so great.

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, I was in a bit of a crisis and, , I
sent over a text message , and

00:10:51.908 --> 00:10:54.973
this person was like, no, , just
call me right now, .  Okay, great.

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And then like you said, duke being able
to ask those questions in real time and

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get answers in real time and being able to

00:11:02.758 --> 00:11:06.778
navigate to the solution through
different angles and through different

00:11:06.778 --> 00:11:10.628
lenses with someone who, you know,
has been there and done that.

00:11:10.638 --> 00:11:14.008
And you can respect and, you
know, has the knowledge and the

00:11:14.008 --> 00:11:17.328
understanding of where you are and
knows you well enough to, right?

00:11:17.328 --> 00:11:18.308
, it's just the next level.

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? And, I love now learning, right?

00:11:20.318 --> 00:11:24.368
I send people there all the time,
but, , I can't get that part of it

00:11:24.368 --> 00:11:25.588
from now learning and that's okay.

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I don't think now learning
is trying to be that.

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Duke: Yeah.

00:11:28.103 --> 00:11:29.343
you got to scale somehow,

00:11:30.153 --> 00:11:30.573
CJ: Yeah.

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Duke: but and having said, well, I
know, like, service now has to scale,

00:11:35.353 --> 00:11:36.923
but I have no interest in scale.

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CJ: Yes.

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Duke: like, I want for me
to be Maximally important,

00:11:44.663 --> 00:11:45.143
CJ: Yeah.

00:11:45.193 --> 00:11:48.793
Duke: to deliver maximum value
and therefore , I've just got

00:11:48.793 --> 00:11:54.743
to be top of the game and I can
use my hours trying to build it.

00:11:54.743 --> 00:11:57.973
,  even if you had pristine clarity on
how this thing is built in service now,

00:11:58.003 --> 00:12:00.953
it's still not obvious how it is used.

00:12:02.363 --> 00:12:02.873
CJ: Yeah.

00:12:02.893 --> 00:12:06.753
Duke: tell, you can't tell by looking
at it, how resource management And you

00:12:06.753 --> 00:12:08.783
sure as hell can't tell by looking at it.

00:12:09.018 --> 00:12:12.738
How the strategic portfolio
management interface works.

00:12:13.743 --> 00:12:14.103
CJ: Right.

00:12:14.698 --> 00:12:16.928
Duke: It is so incredibly difficult.

00:12:16.948 --> 00:12:21.318
There is so many pieces of foundational
data that you need ahead of time.

00:12:21.638 --> 00:12:31.068
It's almost like, um, like , you can't
eat a baked pie one ingredient at a time.

00:12:31.963 --> 00:12:32.623
see what I mean?

00:12:32.703 --> 00:12:33.163
,
CJ: I do.

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Duke: like you, you can't have apple
pie, you can't have just the apples.

00:12:36.553 --> 00:12:37.483
You can't have just the sugar.

00:12:37.483 --> 00:12:38.323
You can't have just the cru.

00:12:38.323 --> 00:12:39.823
It's always like, it's all in there.

00:12:40.213 --> 00:12:43.363
You can't have soup, you can't have
chili one ingredient at a time.

00:12:43.363 --> 00:12:44.233
It's all in there now.

00:12:44.933 --> 00:12:50.113
And  you've gotta find a way to
consume it all for it to make sense.

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CJ: Yeah, , I want to take this
a little bit back to, , the

00:12:54.308 --> 00:12:57.788
concept of scalable learning
versus, , individualized learning.

00:12:57.788 --> 00:13:01.288
? Because , I think I'm starting to,
fill a, like, a narrative come together

00:13:01.288 --> 00:13:03.168
around this topic as we talk about it.

00:13:03.478 --> 00:13:03.788
Right.

00:13:03.788 --> 00:13:05.978
And now learning is that
scalable learning, right?

00:13:05.978 --> 00:13:08.548
This is the learning for 80
percent of the population.

00:13:08.548 --> 00:13:12.568
80 percent of the people can drop
here and now learning and get a

00:13:12.568 --> 00:13:17.598
good enough understanding of service
now to move to that next step.

00:13:17.988 --> 00:13:21.308
And what's the next step that
individualized learning, right?

00:13:21.458 --> 00:13:22.678
That's when you get a coach.

00:13:22.708 --> 00:13:23.938
That's when you get a mentor.

00:13:24.068 --> 00:13:25.888
. That's when you start to do the hands on.

00:13:26.108 --> 00:13:29.208
That's when you really  find all the
other resources out there that are going

00:13:29.208 --> 00:13:34.298
to attack  the gaps and the knowledge
that you still have left over from,

00:13:34.368 --> 00:13:35.858
going through the scalable learning.

00:13:35.859 --> 00:13:39.178
Yeah,

00:13:40.658 --> 00:13:43.358
Duke: it's, it's to
say it's a gap is like.

00:13:44.488 --> 00:13:48.228
Imagine you have a skeleton and what
else of the human being is missing?

00:13:48.238 --> 00:13:49.118
Like all of it,

00:13:51.518 --> 00:13:54.478
like you have a skeleton there that
gives you the vague outline of what

00:13:54.478 --> 00:13:58.518
a human being might, you know, you
get the size and shape, but for

00:13:58.518 --> 00:14:03.568
it to be like the missing pieces
is the vital essence of the thing.

00:14:04.618 --> 00:14:05.678
CJ: yeah, yeah, yeah.

00:14:06.188 --> 00:14:09.608
And I mean, and so, like, when
you're done with now learning, you

00:14:09.608 --> 00:14:11.018
know what a business rule is, right?

00:14:11.018 --> 00:14:16.448
But like, how does that help you
in the service now world, right?

00:14:16.468 --> 00:14:20.348
Very minimally is in my experience, right?

00:14:20.388 --> 00:14:21.958
Oh, I know how to write a business rule.

00:14:22.138 --> 00:14:23.378
I know what it's for.

00:14:23.648 --> 00:14:27.758
But clients aren't calling me to write
business rules for them, they're calling

00:14:27.758 --> 00:14:29.648
me to solve problems for them, right?

00:14:29.658 --> 00:14:30.948
Sometimes they're calling me for therapy.

00:14:30.948 --> 00:14:31.688
That's cool too.

00:14:31.858 --> 00:14:33.168
But, the point is, right?

00:14:33.168 --> 00:14:36.188
Like you said, this is the skeleton,
the business rule is the part that

00:14:36.188 --> 00:14:38.098
I'm going to drape everything else on.

00:14:38.623 --> 00:14:40.043
Right, but nobody's seeing it.

00:14:40.523 --> 00:14:43.613
Duke: Yeah, whether you're a beginner in
the game or you're super advanced in the

00:14:43.613 --> 00:14:48.233
game, , I think it's just, there's no way
to propel yourself beyond a certain point

00:14:48.243 --> 00:14:50.343
than to have coaching and mentorship.

00:14:51.323 --> 00:14:51.873
CJ: I agree.

00:14:51.973 --> 00:14:53.373
I've said it, , a ton of times.

00:14:53.373 --> 00:14:55.883
I think I said it, , and when
we did see Janet Duke live and

00:14:55.883 --> 00:14:58.053
knowledge a couple weeks ago, right?

00:14:58.053 --> 00:15:00.443
I'm a product of mentorship
my entire life, right?

00:15:00.443 --> 00:15:01.683
Like , from being from a kid.

00:15:02.073 --> 00:15:03.513
All the way through like my I.

00:15:03.543 --> 00:15:03.763
T.

00:15:03.763 --> 00:15:08.083
career, like my first career, right
to through my service now career

00:15:08.133 --> 00:15:10.183
and do you one of my mentors, right?

00:15:10.193 --> 00:15:13.623
When I was working incorporating, you
were like, Hey man, you got the skills.

00:15:13.623 --> 00:15:17.443
You need to come on in and get out here
and do the service now thing with me.

00:15:17.483 --> 00:15:20.063
And I'm like, no man, I'm not that good.

00:15:20.063 --> 00:15:20.923
And , you persist there.

00:15:20.923 --> 00:15:21.113
Right.

00:15:21.113 --> 00:15:23.593
Eventually I listened to
you and I'm glad I did.

00:15:23.613 --> 00:15:24.213
So thank you.

00:15:24.453 --> 00:15:24.683
Right.

00:15:24.683 --> 00:15:25.843
Probably don't say that enough.

00:15:26.033 --> 00:15:26.863
Uh, but.

00:15:27.833 --> 00:15:30.473
Duke: I'm glad that you did too, because
you got out there and now you came

00:15:30.513 --> 00:15:33.273
so you could do the same thing to me
when I'm like, I'm not good enough.

00:15:37.643 --> 00:15:38.883
CJ: true, that's fair enough.

00:15:38.883 --> 00:15:39.873
Payback is a mother.

00:15:39.873 --> 00:15:40.203
Ain't it?

00:15:40.443 --> 00:15:41.203
Duke: Yeah, yeah.

00:15:41.673 --> 00:15:45.653
So, that's a good thing we got going on
the mutual the joint mentorship thing.

00:15:46.043 --> 00:15:47.163
CJ: No, absolutely.

00:15:47.163 --> 00:15:47.403
Right.

00:15:47.413 --> 00:15:50.453
The point being is that I wouldn't be
nearly as good  as a, at a lot of the

00:15:50.463 --> 00:15:54.563
things that I'm good at, if I didn't have
mentors to  help me , through the woods.

00:15:54.683 --> 00:15:55.183
And.

00:15:55.853 --> 00:16:00.093
I just think it's important , that we
recognize that we can't know everything

00:16:00.303 --> 00:16:04.313
and that we don't know everything in there
and that there are people out there who

00:16:04.323 --> 00:16:06.143
know certain things better than we do.

00:16:06.643 --> 00:16:10.813
. And when you identify that you have a
gap in your learning and that you want

00:16:10.813 --> 00:16:16.453
to actually skill up in that area, it's
okay to go out there and seek help.

00:16:16.973 --> 00:16:17.223
Right.

00:16:17.223 --> 00:16:18.873
It's okay to seek that mentorship.

00:16:18.883 --> 00:16:20.213
It's okay to seek coaching.

00:16:20.333 --> 00:16:24.113
. And as a matter of fact, what
I would say , is the opposite.

00:16:24.223 --> 00:16:25.023
It's not cool.

00:16:25.123 --> 00:16:29.023
If you know, you got this gap, . And
you're not doing anything to fill

00:16:29.023 --> 00:16:31.393
it,  now you're stuck, right?

00:16:31.393 --> 00:16:35.343
And you're being willingly stuck and
why don't you ever want to do that?

00:16:36.643 --> 00:16:39.293
Duke: Can we, I want to
go slightly off topic.

00:16:39.888 --> 00:16:40.368
And

00:16:40.393 --> 00:16:41.233
CJ: We always do it.

00:16:42.178 --> 00:16:43.908
Duke: we'll put a link to this episode.

00:16:43.908 --> 00:16:45.648
Remember the episode,
like how to ask for help.

00:16:46.443 --> 00:16:47.063
CJ: Oh, yeah.

00:16:47.163 --> 00:16:47.643
Oh, yeah.

00:16:47.948 --> 00:16:51.938
Duke: think we can't talk about mentorship
without remembering the things we talked

00:16:51.938 --> 00:16:55.798
about in that episode specifically
about ,  how do you get mentorship?

00:16:55.828 --> 00:16:58.818
Because I think probably one
of the worst things to do is

00:16:58.818 --> 00:17:01.028
, message a stranger on LinkedIn.

00:17:01.528 --> 00:17:03.138
And say, I need you, to mentor me

00:17:04.823 --> 00:17:05.333
CJ: I don't know.

00:17:05.423 --> 00:17:07.473
I mean, do you think that's one
of the worst things you could do?

00:17:07.973 --> 00:17:09.553
I don't know if that's one
of the worst things you can

00:17:09.608 --> 00:17:11.328
Duke: if you want that
person to mentor you.

00:17:11.368 --> 00:17:11.898
Yeah.

00:17:11.928 --> 00:17:14.408
I mean, it could be that
I'm just an asshole.

00:17:14.408 --> 00:17:14.698
Right?

00:17:14.698 --> 00:17:14.888
Like,

00:17:15.843 --> 00:17:16.223
CJ: Duke.

00:17:16.223 --> 00:17:17.693
No, I would definitely not say that.

00:17:18.028 --> 00:17:18.508
Duke: nobody.

00:17:18.508 --> 00:17:22.028
So, like, I'll get messages from people
, and they'll just be like, Hey, I see

00:17:22.028 --> 00:17:24.128
your posts and I want you to mentor me.

00:17:24.158 --> 00:17:27.058
I'm , are you sure you understand
exactly what you asked me to do?

00:17:28.653 --> 00:17:29.123
CJ: Yeah.

00:17:29.208 --> 00:17:32.198
Duke: Like, when I go , to people
to be their mentor, like, first

00:17:32.198 --> 00:17:36.373
of all, I'll ask in public, , It's
like I did on that thread.

00:17:37.103 --> 00:17:39.893
, but if I know somebody's got what I need.

00:17:40.428 --> 00:17:46.558
Right, or is it like I go with
supplication, you know what I mean?

00:17:46.798 --> 00:17:52.348
Like, hat in hand, humble
and also ready to pay

00:17:53.293 --> 00:17:53.833
CJ: Right.

00:17:54.028 --> 00:18:00.258
Duke: ready to pay because I've
mentored a lot of people and  it's not

00:18:00.278 --> 00:18:02.738
like I just I can pull these answers.

00:18:03.313 --> 00:18:08.303
Out of my head,  I spend significant
amounts of time and energy, , thinking

00:18:08.343 --> 00:18:09.953
about the questions that they ask me.

00:18:11.323 --> 00:18:11.693
CJ: Yeah.

00:18:12.033 --> 00:18:12.473
That's true.

00:18:12.593 --> 00:18:16.403
Duke: And , I'll sacrifice
billable time to do it sometimes.

00:18:16.403 --> 00:18:16.913
CJ: Yeah.

00:18:17.223 --> 00:18:21.383
Duke: And, , I'm happy I've given
a lot of that away for free a lot.

00:18:21.773 --> 00:18:25.513
A lot I know there's people out there
who say that, you know, I'm, I'm a bottom

00:18:25.513 --> 00:18:30.333
feeder and I'm preying on the week and
whatnot, but I give a ton of time to.

00:18:31.113 --> 00:18:31.823
Uh,

00:18:32.583 --> 00:18:32.833
CJ: Yeah.

00:18:32.833 --> 00:18:33.543
We'll talk about that

00:18:33.553 --> 00:18:34.493
Duke: Yeah, it's been said.

00:18:35.703 --> 00:18:39.943
It's been said, but  just think
about the potential shortcuts.

00:18:41.113 --> 00:18:46.973
, if I had the choice between
paying somebody 500, right?

00:18:47.073 --> 00:18:51.303
To give me 2, 4, 5, , whatever the
math works out to, but it's admittedly

00:18:51.303 --> 00:18:59.236
pay 500 or , slave away, groping
around in the dark, hoping you're

00:18:59.246 --> 00:19:01.246
getting it for two or three weeks.

00:19:01.376 --> 00:19:02.576
That's crazy talk.

00:19:03.336 --> 00:19:03.826
CJ: Right.

00:19:04.736 --> 00:19:06.196
, Duke: what is your time worth?

00:19:07.976 --> 00:19:08.946
Like, my time?

00:19:09.076 --> 00:19:10.646
I can recover that 500.

00:19:10.646 --> 00:19:13.736
Like, God, like, God, thank
you for blessing me that way.

00:19:13.886 --> 00:19:16.526
But so can a lot of other people
in the ServiceNow community.

00:19:17.836 --> 00:19:22.116
And it's like, what would you rather be
doing with that 10 hours a time 10 hours

00:19:22.116 --> 00:19:24.666
a time or five, even five hours a time?

00:19:24.676 --> 00:19:27.746
I tell you what I'd be doing, , spending
time with my family, spending time with

00:19:27.746 --> 00:19:30.596
my hobbies, like, fucking watching TV,

00:19:30.646 --> 00:19:31.386
CJ: Decompressing.

00:19:31.386 --> 00:19:31.996
Yeah.

00:19:32.176 --> 00:19:32.406
Yeah.

00:19:32.406 --> 00:19:33.266
No, absolutely.

00:19:34.586 --> 00:19:37.356
So Duke,  I'm going to push
back just a little bit on this.

00:19:37.406 --> 00:19:39.716
, and not so much  on the
merit of the meat , of it.

00:19:39.716 --> 00:19:43.286
It's just, I think I say I differentiate
between mentorship and coaching.

00:19:43.756 --> 00:19:47.816
. And so where I would say is
like for coaching, absolutely

00:19:47.816 --> 00:19:48.806
come with wallet in hand.

00:19:49.241 --> 00:19:49.631
Right.

00:19:49.751 --> 00:19:50.171
Like, yeah.

00:19:50.171 --> 00:19:55.131
I'm, I don't expect you to put in a,
the level of time  and quality effort

00:19:55.371 --> 00:20:00.761
that it takes to coach me up on a
subject so that I now know at least

00:20:00.761 --> 00:20:02.561
enough to be, you know what I mean?

00:20:02.771 --> 00:20:03.011
Right.

00:20:03.061 --> 00:20:05.471
Duke: do in the whole, like,
a coach tells you what to do.

00:20:05.471 --> 00:20:07.681
A mentor answers your questions.

00:20:08.041 --> 00:20:08.611
CJ: Yeah.

00:20:08.641 --> 00:20:12.601
And mentors there to kind help guide
you through , the storm a little bit.

00:20:12.601 --> 00:20:13.621
I show up, I got a torch.

00:20:14.026 --> 00:20:14.296
Right.

00:20:14.296 --> 00:20:16.726
Here's the road,  you're
going to come to a fork.

00:20:16.756 --> 00:20:19.406
I'm going to give you some
advice on which way to go.

00:20:19.406 --> 00:20:22.576
You ultimately like the one that
take the road that you want, right?

00:20:22.776 --> 00:20:25.336
That to me , is a little bit of
a different relationship from a

00:20:25.336 --> 00:20:29.056
coach who's going to like, you
know, all right, here we go.

00:20:29.056 --> 00:20:31.086
This is the things are the
things you need to know.

00:20:31.391 --> 00:20:35.331
And I'm going to, this is the book that
I wrote for you and this is the, , and

00:20:35.331 --> 00:20:36.671
these are the plates that you need to be.

00:20:36.671 --> 00:20:39.081
And I'm going to sit here with you
and I'm going to make you do it right.

00:20:39.081 --> 00:20:41.761
We're going to practice three times a
week, . And you're going to, and I'm going

00:20:41.761 --> 00:20:46.391
to be on your butt, , and until you get it
right, like all of that, like that to me,

00:20:46.411 --> 00:20:49.191
, like that's where the wallet comes to,
. And, and that's not to say that people

00:20:49.191 --> 00:20:50.921
don't pay for mentorship too, right.

00:20:50.921 --> 00:20:52.551
I do think , there's a lot of situations.

00:20:53.626 --> 00:20:56.516
Join, you know, just join
dedicated groups, right?

00:20:56.516 --> 00:20:59.766
Where there's a lot of idea
exchange and mentorship  given

00:20:59.776 --> 00:21:01.076
around and things like that.

00:21:01.386 --> 00:21:04.056
But you know, that's  how I
look at a little bit  of a

00:21:04.056 --> 00:21:05.456
difference between the two.

00:21:06.821 --> 00:21:07.711
Duke: Yeah, I can buy that.

00:21:07.721 --> 00:21:10.361
, I think  they're
different verbs on purpose

00:21:11.176 --> 00:21:12.666
CJ: Yeah, yeah, exactly.

00:21:13.401 --> 00:21:16.001
Duke: and , I imagine when somebody
says, this is my mentor, somebody

00:21:16.001 --> 00:21:20.251
I call once in a while, somebody to
have coffee with and talk or coffee.

00:21:20.891 --> 00:21:23.771
But when I have a coach, it's like
somebody showing up with a clipboard

00:21:23.771 --> 00:21:28.641
and timer, you know, and, you
know, and an optimized diet plan.

00:21:28.641 --> 00:21:31.671
And it's like, they've
spent time working on you.

00:21:31.671 --> 00:21:31.736
Yeah.

00:21:32.431 --> 00:21:32.811
CJ: Yes.

00:21:32.956 --> 00:21:34.196
Duke: you not there, you know what I mean?

00:21:34.776 --> 00:21:35.396
So, no, I

00:21:35.421 --> 00:21:37.781
CJ: And with, and with you in mind, right?

00:21:38.681 --> 00:21:42.331
Like would you, and I specifically,
like, this isn't a thing that they,

00:21:42.591 --> 00:21:46.151
that they might do this thing for
everybody, but they give everybody

00:21:46.151 --> 00:21:47.761
an individualized experience.

00:21:48.591 --> 00:21:49.121
Absolutely.

00:21:49.661 --> 00:21:50.211
Duke: I'm with you.

00:21:50.311 --> 00:21:50.771
I'm with you.

00:21:51.771 --> 00:21:52.151
We're there.

00:21:52.756 --> 00:21:55.336
CJ: So that's the  way , that
I think about the team.

00:21:55.336 --> 00:21:56.596
I think about coaching, man.

00:21:56.596 --> 00:21:58.606
I think about, , like
you say, what was it?

00:21:58.656 --> 00:22:00.226
I guess 2 weeks ago, 3 weeks ago.

00:22:00.226 --> 00:22:03.146
Now you were getting, , you were in
a class with, , in forest learning

00:22:03.146 --> 00:22:04.856
all the intricacies of the CMDB.

00:22:05.136 --> 00:22:06.336
That's coaching right there.

00:22:06.336 --> 00:22:10.176
Like that guy is going to build you up
and he's going to, he's going to kick

00:22:10.176 --> 00:22:13.376
you out at the end of the, at the end
of the class, and you're going to know

00:22:13.376 --> 00:22:16.876
way more about CMDB than you did when
you went in and when you went into it.

00:22:16.876 --> 00:22:17.866
And that's worth the money,

00:22:18.081 --> 00:22:23.571
Duke: Well, yeah, I, so I consider
what Ben did in that context training,

00:22:24.186 --> 00:22:24.556
CJ: okay.

00:22:24.781 --> 00:22:27.541
Duke: because we showed up and he
delivered a package of material.

00:22:28.256 --> 00:22:28.896
CJ: All right.

00:22:29.036 --> 00:22:29.446
Oh,

00:22:30.071 --> 00:22:35.121
Duke: Because it's Ben, and Ben and I
are friends, like Ben does coach me.

00:22:35.531 --> 00:22:37.461
He just doesn't coach
every, you know what I mean?

00:22:37.726 --> 00:22:38.196
CJ: yeah.

00:22:38.246 --> 00:22:38.686
Yeah.

00:22:39.011 --> 00:22:40.141
Duke: stream going on with him.

00:22:40.141 --> 00:22:41.201
And what about this?

00:22:41.201 --> 00:22:41.781
What about that?

00:22:41.821 --> 00:22:46.421
And where he gives me things to think
about a lot of things to think about.

00:22:46.421 --> 00:22:47.921
I've been

00:22:48.086 --> 00:22:49.766
CJ: So this is getting interesting, right?

00:22:49.766 --> 00:22:51.406
Cause now we've got three levels.

00:22:51.656 --> 00:22:51.816
Right.

00:22:52.046 --> 00:22:53.046
We've got training.

00:22:53.066 --> 00:22:53.846
We got coaching.

00:22:53.916 --> 00:22:54.706
We got mentorship.

00:22:55.846 --> 00:22:56.216
Right.

00:22:56.236 --> 00:22:59.336
And, ,  we talk about, , the
invisible problems in service.

00:22:59.336 --> 00:23:02.886
Now, I think maybe this was kind of a,
one of those things that was a bit, maybe

00:23:02.886 --> 00:23:05.266
if not invisible, definitely unnamed.

00:23:05.746 --> 00:23:07.936
. In terms of where do you get help?

00:23:08.416 --> 00:23:09.896
, what kind of help are you looking for?

00:23:09.906 --> 00:23:11.786
And where's the appropriate
place to get it?

00:23:16.671 --> 00:23:18.891
Right, because we talked about
like now learning earlier

00:23:18.891 --> 00:23:20.041
this , in this episode, right?

00:23:20.041 --> 00:23:22.011
And we talked about how that's
like scalable learning, right?

00:23:22.011 --> 00:23:23.761
That's training right now.

00:23:23.761 --> 00:23:24.581
Learning is training.

00:23:24.591 --> 00:23:27.091
You're going to go there and you're
going to get like, there's going

00:23:27.091 --> 00:23:30.341
to as a package of materials and
now learn is going to deliver that.

00:23:30.341 --> 00:23:30.721
Right?

00:23:31.036 --> 00:23:33.286
And then, , you're going to have
coaching and coaching is going

00:23:33.286 --> 00:23:34.496
to be a different sort of thing.

00:23:34.686 --> 00:23:37.896
It might even be a package of materials,
but it's going to be individualized

00:23:37.896 --> 00:23:39.186
package of materials, right?

00:23:39.396 --> 00:23:41.276
There's going to be delivered
to you in a certain way.

00:23:41.276 --> 00:23:43.256
That's going to help you specifically.

00:23:43.676 --> 00:23:47.006
If it's done well, anyway,
yeah, definitely more of a path.

00:23:47.056 --> 00:23:51.276
? And then I think mentorship is that
thing that  over arcs that whole thing.

00:23:51.276 --> 00:23:51.536
All right.

00:23:51.566 --> 00:23:54.146
So now I've gotten , the training,
I've gotten the coaching, right?

00:23:54.146 --> 00:23:57.536
Like I'm, I feel like I'm getting close
to that level of mastery, but maybe

00:23:57.536 --> 00:23:59.186
there's still something holding me back.

00:23:59.266 --> 00:24:01.416
. And now I'm going to go
get the gray beers, right?

00:24:01.536 --> 00:24:04.656
That's where, , I'm going to go talk
to the gray beers and figure out

00:24:04.656 --> 00:24:07.450
how to, how do I turn this beer?

00:24:07.450 --> 00:24:07.846
Great.

00:24:07.846 --> 00:24:09.429
And that's where mentorship

00:24:09.516 --> 00:24:12.256
Duke: I think it's very likely
in this space that like the

00:24:12.286 --> 00:24:15.966
mentorship and coaching is likely
in the same body too, right?

00:24:16.321 --> 00:24:18.361
CJ: And it can definitely can be right.

00:24:18.361 --> 00:24:20.301
I think it definitely can be right.

00:24:20.311 --> 00:24:22.701
, I know you do, you deliver
coaching all the time and you

00:24:22.701 --> 00:24:23.901
deliver mentorship, right.

00:24:24.141 --> 00:24:27.211
I don't do a whole lot of coaching, but
I do a lot, a lot, a lot more mentorship.

00:24:27.606 --> 00:24:27.936
Right.

00:24:28.206 --> 00:24:31.256
Duke: you know, with your, um,
what is that group they call it at

00:24:31.686 --> 00:24:32.396
CJ: oh yeah, yeah.

00:24:32.396 --> 00:24:33.496
The communities in tech group.

00:24:33.506 --> 00:24:33.666
Yeah.

00:24:33.666 --> 00:24:34.606
Now for the culture.

00:24:34.656 --> 00:24:38.456
There's a lot of, there's
a lot of ways to do this.

00:24:38.486 --> 00:24:45.946
And I think it's key, , that you know
what you need so that you get, so that

00:24:45.946 --> 00:24:50.426
you go the path that you need, , that you
go on the path in which you need to get.

00:24:50.986 --> 00:24:51.526
Duke: yeah.

00:24:52.216 --> 00:24:56.286
If somebody just comes and says,
hey, I need coaching on service now.

00:24:56.326 --> 00:24:58.776
And what do you mean
coaching on service now?

00:24:58.776 --> 00:25:00.766
It's like, well, I just want
to be better at service now.

00:25:00.776 --> 00:25:03.076
It's like, like, you need
to think a little bit more

00:25:03.076 --> 00:25:04.496
about what you're asking for.

00:25:04.956 --> 00:25:05.656
CJ: Yeah.

00:25:05.706 --> 00:25:11.446
Duke: Even if it is, I don't know
enough what to ask, and I even, I found

00:25:11.451 --> 00:25:16.221
myself in that position, having to eat
my own medicine on that coaching call

00:25:16.226 --> 00:25:19.131
I, I did a couple weeks ago because
I was like, one of the things I'm

00:25:19.131 --> 00:25:25.051
really interested in learning , in a
coaching scenario is, GRC and I rm.

00:25:25.386 --> 00:25:27.926
And big, huge shout out to
fusion three consulting.

00:25:27.926 --> 00:25:32.446
A couple of them reached out, like
asking nothing in return, like just

00:25:32.446 --> 00:25:35.996
set up an hour call with me and
they're like, well, first of all, , do

00:25:35.996 --> 00:25:39.046
you know what you're asking for when
you're asking for GRC and IRM, like

00:25:39.676 --> 00:25:42.356
IRM , is a umbrella in which GRC exists.

00:25:42.356 --> 00:25:45.416
But they actually gave me a framework
in order to ask better questions.

00:25:45.416 --> 00:25:48.806
And the next conversation is they're going
to break down the whole IRM world for me.

00:25:48.806 --> 00:25:53.076
And it's basically, I'm going to pick
which path along that to start going,

00:25:53.086 --> 00:25:54.636
because you can't take it all on at once.

00:25:54.786 --> 00:25:55.386
CJ: Right.

00:25:55.951 --> 00:25:59.601
Duke: And so they taught me how to
ask better questions about, what's

00:25:59.621 --> 00:26:01.011
going to be in my IRM journey.

00:26:01.091 --> 00:26:02.891
And I'm going to start
at GRC, I guess, but

00:26:04.036 --> 00:26:04.516
CJ: Yeah.

00:26:04.616 --> 00:26:04.936
Yeah.

00:26:04.936 --> 00:26:08.576
And I think , that right there also goes
into the heart of, , coaching versus

00:26:08.936 --> 00:26:10.566
mentorship versus training, right?

00:26:10.566 --> 00:26:14.316
, I don't know that training
teaches you, , which the, how

00:26:14.316 --> 00:26:15.696
to ask the questions better.

00:26:16.521 --> 00:26:16.851
Duke: right.

00:26:16.851 --> 00:26:19.871
It's just a delivered package of, oh, man.

00:26:20.561 --> 00:26:21.821
CJ: Yeah, no, you're right.

00:26:21.821 --> 00:26:25.021
It's just a deliberate package , of
material that's designed to

00:26:25.021 --> 00:26:26.271
get you to a certain end point.

00:26:26.601 --> 00:26:30.301
. And it's designed to work for a
certain percentage of people, right?

00:26:30.311 --> 00:26:32.651
, training should work for about
80 percent of the people.

00:26:32.801 --> 00:26:36.471
. And it should get about 80 percent
of the people to about this point.

00:26:36.941 --> 00:26:38.051
Also though.

00:26:38.101 --> 00:26:39.051
. And this is the key.

00:26:39.261 --> 00:26:41.911
It should get them to the point
where they're aware enough.

00:26:42.241 --> 00:26:45.681
Of what they're not aware of, so
that they then can start to figure

00:26:45.681 --> 00:26:49.051
out, like, how to ask the better
questions, but training itself.

00:26:49.101 --> 00:26:51.301
. Doesn't teach you how to ask
those, questions better, right?

00:26:51.301 --> 00:26:54.771
It just, it gives you the awareness
that you're probably not asking them

00:26:54.771 --> 00:26:57.061
correctly, or you probably got some gaps.

00:26:57.061 --> 00:26:58.991
You need to start
figuring some things out.

00:26:59.331 --> 00:27:01.221
, there might be more layers to this, right?

00:27:01.221 --> 00:27:05.551
There's, Maslow's Maslow's a pyramid
that I love so much, but there might

00:27:05.551 --> 00:27:07.121
be more layers to this pyramid.

00:27:07.121 --> 00:27:10.161
. But right now I'm looking at like
training, coaching, mentors, mentorship,

00:27:10.401 --> 00:27:13.951
going up  in a pyramid sort of
way in order to  get to mastery.

00:27:14.831 --> 00:27:16.991
But then what are you
thinking about that Duke?

00:27:17.466 --> 00:27:18.316
Duke: No, I love it.

00:27:18.336 --> 00:27:18.776
I love it.

00:27:18.796 --> 00:27:20.456
I'm just, um, okay.

00:27:21.736 --> 00:27:23.016
Shall we rock the boat a little?

00:27:23.121 --> 00:27:24.351
CJ: Yeah, let's go for it, man.

00:27:24.511 --> 00:27:24.941
Let's do it.

00:27:25.046 --> 00:27:25.266
Duke: right.

00:27:26.146 --> 00:27:31.726
All right., So far the conversation
has tilted around individuals, right?

00:27:31.931 --> 00:27:32.241
CJ: Yep.

00:27:32.616 --> 00:27:34.936
Duke: I'm an expert, but I'm
not an expert in this, and I

00:27:34.936 --> 00:27:36.056
want to gain expertise in that.

00:27:36.816 --> 00:27:40.366
I'm not an expert, like I'm a beginner,
and I just need, you know, help getting

00:27:40.366 --> 00:27:42.066
even to more specific scenarios.

00:27:43.996 --> 00:27:49.456
And  for a long time,  the scope of
what I could see was very much around

00:27:49.696 --> 00:27:53.286
us, you know, ServiceNow experts and

00:27:53.886 --> 00:27:54.386
CJ: right.

00:27:55.336 --> 00:28:00.956
Duke: in this particular contract
that I'm on, it is really, really

00:28:01.096 --> 00:28:07.026
hit home to me how, , if we think
it's bad for us, brother, It is

00:28:07.026 --> 00:28:11.946
so, so desperate out there for the
customers right now, I know I'm going

00:28:11.956 --> 00:28:13.066
to lose a lot of friends saying this.

00:28:13.086 --> 00:28:13.116
Okay.

00:28:13.456 --> 00:28:13.806
But

00:28:13.826 --> 00:28:14.516
CJ: All right, now keep

00:28:14.566 --> 00:28:17.546
Duke: but it's for the health
of the ecosystem, right?

00:28:17.906 --> 00:28:21.676
Because I think this has
share price reducing impact.

00:28:22.476 --> 00:28:26.666
In the very near future, if we can't
all find a plan together for how to

00:28:26.666 --> 00:28:33.086
address it, is that it's one thing for
me, independent service now consultant

00:28:33.156 --> 00:28:35.316
who can work whenever I want to.

00:28:35.406 --> 00:28:37.456
So I can just say, I can take
an afternoon off and I'm going

00:28:37.456 --> 00:28:38.676
to learn GRC or whatever,

00:28:39.276 --> 00:28:39.936
CJ: right.

00:28:40.386 --> 00:28:42.806
Duke: but think about
where our customers are at.

00:28:43.266 --> 00:28:44.796
They're paying a million dollars a year.

00:28:45.331 --> 00:28:51.891
On this product  they may or may not
have partners or staff or whatever,

00:28:51.891 --> 00:28:54.411
but  the people who have signed
the checks for the people who are

00:28:54.411 --> 00:29:00.151
responsible for delivering outcomes at
the customer, how on earth do they know

00:29:00.351 --> 00:29:02.891
how this stuff is supposed to work?

00:29:04.986 --> 00:29:06.186
CJ: Yeah, I mean they don't

00:29:06.721 --> 00:29:06.981
Duke: And I'm

00:29:07.016 --> 00:29:07.046
CJ: Okay.

00:29:07.121 --> 00:29:09.301
Duke: saying like, take a,
take a now learning course.

00:29:09.361 --> 00:29:13.151
Yes, do that, but you can still
come out with now learning, take

00:29:13.151 --> 00:29:15.861
the now learning for SPM and see if
you come up being able to say like.

00:29:16.039 --> 00:29:19.959
here's how ideas should work and
here's how demand should work.

00:29:20.109 --> 00:29:24.469
And here's the 2 of them in concert and
we're putting a resource plan on that.

00:29:24.509 --> 00:29:29.239
And oh, shoot, we can't put that resource
plan on because that user is already.

00:29:29.739 --> 00:29:31.009
Fully allocated to something,

00:29:31.681 --> 00:29:32.281
CJ: Yeah.

00:29:32.356 --> 00:29:36.166
Duke: And then we're going to
convert these two projects and

00:29:36.236 --> 00:29:39.186
we're going to convert some
other demands into not projects.

00:29:39.396 --> 00:29:40.836
And what are our options there?

00:29:40.836 --> 00:29:42.006
And when do we use them?

00:29:42.316 --> 00:29:45.666
And then now that we got all this
stuff going through that ancient form

00:29:45.666 --> 00:29:53.587
list interface, how do we really,
truly use any of the 5 or 6 Different

00:29:53.837 --> 00:29:58.817
workspaces and specialized interfaces
in SPM, like literally, how is it done?

00:29:59.427 --> 00:30:02.697
Like the last YouTube video
on SPM was done 6 months ago.

00:30:03.071 --> 00:30:05.321
where is the guidance?

00:30:05.791 --> 00:30:11.086
And so, for the customers out there,
, consider breaking the playbook a little

00:30:11.086 --> 00:30:16.476
bit, find the one or two people who
are super, super experts in that one

00:30:16.476 --> 00:30:18.876
process area and get coaching from them.

00:30:19.336 --> 00:30:22.506
Not a full implementation, get coaching
from them so they can teach you.

00:30:22.506 --> 00:30:22.906
Listen.

00:30:23.191 --> 00:30:24.701
Here's how it should work.

00:30:24.921 --> 00:30:28.461
So you have a clear and accurate idea
before you can go to the partners

00:30:28.461 --> 00:30:30.211
and tell them to deploy for you.

00:30:31.131 --> 00:30:33.401
CJ: Man, dude, now you're
talking my playbook here, right?

00:30:33.411 --> 00:30:36.581
And, I'm running across ,  a lot
of  ServiceNow customers,  who

00:30:36.921 --> 00:30:42.011
have this same issue, They own the
platform,  they own a number of apps.

00:30:42.531 --> 00:30:48.641
That come with the platform and, , there's
not a whole lot that they can do or let

00:30:48.641 --> 00:30:52.741
me rephrase that they, the things that
they are doing, , that they're doing

00:30:52.741 --> 00:30:56.511
those things rather well, but there
might be a whole 50 percent of other

00:30:56.511 --> 00:30:58.811
things that they have access to that.

00:30:58.811 --> 00:31:02.021
They either they're not using
or not using well, or they

00:31:02.021 --> 00:31:03.221
might not even know they have.

00:31:03.801 --> 00:31:04.071
Right?

00:31:04.071 --> 00:31:07.901
Like sometimes the platform  changes
hands a few different times and, nobody

00:31:07.901 --> 00:31:14.991
knows who we actually bought, and , what's
available and a lot of words to say that

00:31:15.011 --> 00:31:20.481
I think that there's room to help folks
understand the platform better and get the

00:31:20.481 --> 00:31:23.105
value out of the platform, that they want.

00:31:23.105 --> 00:31:23.155
Right.

00:31:23.530 --> 00:31:26.000
And that they thought , they were
signing up for, . And I just don't

00:31:26.010 --> 00:31:30.590
think the, I don't think consulting,
I don't think consulting scales, and I

00:31:30.600 --> 00:31:31.790
think that's the major problem, right.

00:31:32.210 --> 00:31:33.550
That's a whole nother episode too.

00:31:33.850 --> 00:31:37.430
But , when consulting becomes like a
business that's supposed to scale across

00:31:37.470 --> 00:31:39.740
dozens or hundreds of customers, right?

00:31:39.740 --> 00:31:44.100
Like I think you end up, , having to
sacrifice things like customer enablement,

00:31:44.340 --> 00:31:48.520
. When, and when I say customer enablement,
I mean, actually customer competency and

00:31:48.800 --> 00:31:50.570
process areas that they were sold, right.

00:31:51.155 --> 00:31:51.435
Right?

00:31:51.435 --> 00:31:54.955
You just don't have the time and the
bandwidth and the space, and it's not

00:31:54.955 --> 00:32:00.024
profitable enough  to have one of the big
four, spend, three, four months with you

00:32:00.234 --> 00:32:03.804
to walk you through learning SPM, right?

00:32:04.234 --> 00:32:07.204
Duke: yeah, there is a calcified
process for how this stuff.

00:32:07.544 --> 00:32:09.104
Usually goes in the industry too.

00:32:09.104 --> 00:32:09.424
Right.

00:32:09.454 --> 00:32:13.864
So via some kind of sales mechanism,
we are convinced that this is

00:32:13.974 --> 00:32:15.104
going to answer a lot of our,

00:32:16.274 --> 00:32:16.704
CJ: Yeah.

00:32:16.944 --> 00:32:21.690
Duke: and so it's like, yeah, let's
add another 300, 000 to my contract.

00:32:22.694 --> 00:32:25.274
now that we've got this thing
that we've seen demoed a bunch,

00:32:25.441 --> 00:32:26.551
talking like hours of demo

00:32:27.041 --> 00:32:27.381
CJ: Yeah.

00:32:28.048 --> 00:32:30.071
Duke: weeks, months go by.

00:32:30.261 --> 00:32:32.401
And it's like, well, we need
somebody to help us deploy it.

00:32:32.481 --> 00:32:35.451
And so now somebody comes in and says,
well, what are your requirements?

00:32:36.101 --> 00:32:36.411
And

00:32:36.476 --> 00:32:37.696
CJ: I don't know, Duke.

00:32:37.696 --> 00:32:38.086
I don't know.

00:32:38.086 --> 00:32:44.086
Yeah.

00:32:44.351 --> 00:32:46.841
Duke: experience with this
once it was ITBM at the time.

00:32:46.841 --> 00:32:49.261
It's SPM now, but it was my
first deployment of that.

00:32:49.458 --> 00:32:49.578
And.

00:32:49.819 --> 00:32:52.279
I was asked by a friend
to help do the bid.

00:32:52.279 --> 00:32:54.839
Cause they weren't really pleased
with who they had bidding.

00:32:55.849 --> 00:32:59.529
came in there and I just said like, I
don't know, this is how I would do it.

00:33:01.519 --> 00:33:05.329
And they came back and they were
like, this is like way more expensive

00:33:05.339 --> 00:33:07.509
than the second highest bidder.

00:33:07.899 --> 00:33:09.059
what do you know that they don't?

00:33:10.509 --> 00:33:10.889
CJ: Yes.

00:33:10.899 --> 00:33:11.529
I love that.

00:33:11.549 --> 00:33:12.599
Duke: And I just, walked through.

00:33:12.599 --> 00:33:15.199
I'm like, okay, well, you
agree that this is necessary.

00:33:15.419 --> 00:33:17.209
And if so, how long do
you think it would take?

00:33:17.509 --> 00:33:19.929
And I kind of walk them through,
but it wasn't a conventional scope.

00:33:20.199 --> 00:33:22.209
It wasn't like we've now that
we've gathered your requirements.

00:33:22.869 --> 00:33:26.269
it was more a case of like, when I get
there, the first thing we're going to do

00:33:26.289 --> 00:33:29.359
is showcase the entire tool front to back.

00:33:30.339 --> 00:33:30.719
CJ: Right.

00:33:30.999 --> 00:33:34.526
Duke: And that's going to take us
2 weeks of workshops, not, 2 hours,

00:33:34.526 --> 00:33:36.686
not 4 hours, 2 weeks of workshops.

00:33:37.586 --> 00:33:40.316
Where different parties are going to come
in and see this thing at different angles

00:33:40.516 --> 00:33:44.626
and that is going to flush out the things
where you're like, oh, man, it's going

00:33:44.626 --> 00:33:49.766
to be so good versus the stuff that is
like, whoa, we do that a different way.

00:33:49.766 --> 00:33:53.336
And it's and what I'm seeing now
doesn't look like that's it chief,

00:33:54.326 --> 00:33:54.926
CJ: Right.

00:33:55.256 --> 00:33:55.906
Right.

00:33:56.286 --> 00:34:00.813
Duke: and, and I just see so much
stuff that is just like this blind

00:34:00.823 --> 00:34:04.863
following of a blueprint that we've
never really sat down and critiqued.

00:34:04.863 --> 00:34:05.012
so much.

00:34:05.253 --> 00:34:08.769
And you get whole implementations
where it's just well, you didn't tell

00:34:08.769 --> 00:34:10.449
us that that was your requirement.

00:34:10.449 --> 00:34:14.553
It's like, well, I didn't really even
know how this thing really worked.

00:34:14.933 --> 00:34:15.453
CJ: Yeah.

00:34:15.453 --> 00:34:15.992
Yeah.

00:34:16.273 --> 00:34:16.903
I mean that.

00:34:17.323 --> 00:34:18.373
Duke: it chafes me bro.

00:34:18.413 --> 00:34:20.413
It chafes me so bad.

00:34:20.493 --> 00:34:21.873
Like, have you ever seen demo hub?

00:34:22.943 --> 00:34:24.003
CJ: Yeah, I have.

00:34:24.098 --> 00:34:27.208
Duke: And like partners and service
now people have this access, this asset

00:34:27.208 --> 00:34:29.278
called demo hub, and it's basically
like, what do you want to demo?

00:34:29.438 --> 00:34:30.558
I want to demo SPM.

00:34:30.718 --> 00:34:31.018
Great.

00:34:31.018 --> 00:34:33.528
Which of these narratives do
you want to demo within SPM?

00:34:33.628 --> 00:34:36.598
, I need help strategically
planning out which things I

00:34:36.598 --> 00:34:37.858
actually make into projects.

00:34:38.128 --> 00:34:41.208
I need to help make my
enterprise more agile.

00:34:41.388 --> 00:34:44.368
I need help understanding my
resource commitments and cost

00:34:44.368 --> 00:34:45.518
models about those resources.

00:34:45.768 --> 00:34:50.218
So you pick the narrative that you want
to demo and it's just like, boom, I

00:34:50.218 --> 00:34:51.858
just installed all the plugins for you.

00:34:52.706 --> 00:34:55.656
Here, read these PowerPoints and
it's going to guide you through the

00:34:55.656 --> 00:34:57.176
presentation that you do exactly.

00:34:57.866 --> 00:35:01.426
Here's like a truckload of demo data
that doesn't come in a normal PDF.

00:35:02.491 --> 00:35:02.971
CJ: Yeah.

00:35:03.150 --> 00:35:05.660
Duke: here's which users you
impersonate when on the PowerPoint.

00:35:06.200 --> 00:35:10.690
You can go from nothing to
running a high quality sales

00:35:10.690 --> 00:35:12.600
demo just by using that demo.

00:35:12.800 --> 00:35:14.800
And where is that for the customers?

00:35:15.310 --> 00:35:20.656
You just literally spent 300, 000
to buy all this extra cool, awesome

00:35:20.666 --> 00:35:22.226
gear for your ServiceNow instance.

00:35:23.226 --> 00:35:23.956
How do I use it?

00:35:24.006 --> 00:35:25.566
Oh, have fun finding a partner.

00:35:27.135 --> 00:35:30.045
Sorry, that was, that probably shouldn't
have been out loud, that whole narrative.

00:35:33.095 --> 00:35:34.335
It's on record now.

00:35:36.005 --> 00:35:38.445
CJ: Well, we're 40 minutes of record, um,

00:35:39.515 --> 00:35:41.015
Duke: That's probably a
great place to let it.

00:35:44.915 --> 00:35:45.925
Well, that boat's sinking.

00:35:45.955 --> 00:35:46.465
Did I do that?

00:35:46.755 --> 00:35:47.215
All right,

00:35:47.215 --> 00:35:51.682
CJ: Oh man, we, we might want
to consider whether or not

00:35:51.692 --> 00:35:52.992
that last piece makes it in,

00:35:56.392 --> 00:35:58.382
Oh man, but Duke, you're absolutely right.

00:35:58.662 --> 00:36:02.215
There's this gap in the, in, in the
market, . Where, as the platform has

00:36:02.215 --> 00:36:07.705
gotten more complex,  I don't think the
delivery, , that the, the execution.

00:36:08.405 --> 00:36:11.495
Duke: the advisory, like, there's
lots of good executors too, if

00:36:11.495 --> 00:36:14.055
they knew how it should work.

00:36:15.045 --> 00:36:15.975
CJ: Well, but I was,

00:36:16.085 --> 00:36:20.475
Duke: to, I talked to like super,
super, super big time experts in SPM

00:36:20.715 --> 00:36:22.735
who are still like, yeah, I'm still
trying to figure out the new stuff.

00:36:22.935 --> 00:36:25.219
Two versions later, how does it happen?

00:36:25.799 --> 00:36:27.799
CJ: well, I tell you
how it happens, right?

00:36:27.829 --> 00:36:29.339
Because consulting doesn't scale.

00:36:29.519 --> 00:36:29.759
Right.

00:36:29.759 --> 00:36:32.919
And again, that's probably there's
probably a whole episode in that.

00:36:32.919 --> 00:36:35.465
But, when you're at 1 of these
partners and you've got, and

00:36:35.465 --> 00:36:37.945
you're on 4 projects, right?

00:36:37.945 --> 00:36:39.105
You don't have time.

00:36:39.255 --> 00:36:42.742
to catch up on everything that you
missed over the last 2 versions,

00:36:42.972 --> 00:36:46.019
Because you're delivering, the
same thing over and over again.

00:36:46.019 --> 00:36:49.419
And that's part of the problem is
that you're delivering the same thing

00:36:49.429 --> 00:36:52.019
over and over again for multiple
different clients with different

00:36:52.019 --> 00:36:54.215
needs, But you've got a mainly 1 side.

00:36:54.435 --> 00:36:55.569
It's all a solution.

00:36:55.710 --> 00:36:58.730
And the best kinds of solutions
are those that are personalized,

00:36:58.730 --> 00:37:00.110
but those costs more.

00:37:00.420 --> 00:37:00.720
Right.

00:37:00.720 --> 00:37:03.960
And so customers, you know, I'm talking
to you now, you guys are going to

00:37:03.970 --> 00:37:07.270
have to take a little bit of the blame
here too, because you incessantly

00:37:07.270 --> 00:37:08.710
want to negotiate the price down.

00:37:08.950 --> 00:37:12.280
And when you negotiate the price down,
what you negotiate out of those deals

00:37:12.280 --> 00:37:14.740
is the customization factor, right?

00:37:14.740 --> 00:37:17.820
Like you negotiate the time
that out of it, that the

00:37:17.820 --> 00:37:19.590
experts going to spend with you.

00:37:19.730 --> 00:37:23.020
To get to know your individualized
problems and teach you how to

00:37:23.030 --> 00:37:26.370
use the solution in a way that's
actually going to help, right?

00:37:26.370 --> 00:37:30.450
Like you negotiate everything down to
the base, to the very base layer, right?

00:37:30.470 --> 00:37:32.260
The generic and that's

00:37:32.315 --> 00:37:32.505
Duke: tell

00:37:32.600 --> 00:37:32.620
CJ: of,

00:37:33.975 --> 00:37:38.415
Duke: sorry, sorry, I'm just like
in the first time in a hundred

00:37:38.415 --> 00:37:40.525
and some episodes, I'm going to
disagree with you on that one.

00:37:40.700 --> 00:37:41.390
CJ: Oh, keep going.

00:37:41.390 --> 00:37:41.780
Yeah.

00:37:41.780 --> 00:37:42.310
I love

00:37:42.385 --> 00:37:45.295
Duke: Because, , I just spent a
boatload of money on this stuff.

00:37:45.805 --> 00:37:46.795
How does it work?

00:37:47.240 --> 00:37:47.600
CJ: Yeah.

00:37:47.605 --> 00:37:48.205
Duke: silence.

00:37:48.365 --> 00:37:50.615
After all that money, how does it work?

00:37:51.180 --> 00:37:51.610
CJ: Yeah.

00:37:51.875 --> 00:37:55.895
Duke: How does this 300, 000 piece of
licensed equipment, how does it work?

00:37:56.172 --> 00:37:57.642
Show me how it works.

00:37:58.041 --> 00:38:01.501
, and they say, go to the partner ecosystem
and I'm going to roll the dice that I

00:38:01.521 --> 00:38:04.661
might get, like, every partner's got an
A team, but I'm going to roll the dice to

00:38:04.661 --> 00:38:07.121
see maybe I get their B or C or D team.

00:38:07.548 --> 00:38:11.508
why do I have to, there should
be something that tells me

00:38:11.668 --> 00:38:13.788
how does this thing operate?

00:38:14.039 --> 00:38:18.519
I shouldn't pay that amount of money
for something that is effectively

00:38:18.549 --> 00:38:22.869
invisible and I've got to pay
somebody else to make it on invisible.

00:38:23.269 --> 00:38:26.289
And I hope that they're the
kind of partner that isn't.

00:38:26.849 --> 00:38:30.559
Applying their own biases on top of
it, or they've given the actual wrench

00:38:30.559 --> 00:38:34.119
turning works, the absolutely lowest
paid resources they could possibly

00:38:34.139 --> 00:38:39.156
find and aren't going to guide me away
from the cliffs on the mountain road.

00:38:39.438 --> 00:38:40.808
CJ: Yeah, yeah, I

00:38:41.113 --> 00:38:43.273
Duke: that's just like, hey,
this is how it behaves stock.

00:38:43.503 --> 00:38:46.433
So, at least, you know, where the
roads are,  if you have some kind of

00:38:46.633 --> 00:38:49.043
justification for going outside of bounds.

00:38:49.121 --> 00:38:52.671
then we'll talk, but nobody knows
where the bounds are anymore.

00:38:53.218 --> 00:38:53.998
CJ: That's interesting.

00:38:54.231 --> 00:38:57.691
I think, some of the things we've seen
are what guided, , he calls things

00:38:57.691 --> 00:38:59.191
got to play books or not play books.

00:38:59.211 --> 00:38:59.461
, and.

00:38:59.696 --> 00:39:02.946
Got it, got it, got it set ups and
guided tours and that sort of thing.

00:39:03.109 --> 00:39:05.999
I think some of those things
were created the kind of to try

00:39:05.999 --> 00:39:08.759
to get you through those points
that got, they got checklists.

00:39:08.799 --> 00:39:11.289
They got, you know, click on
this and walk through this and

00:39:11.289 --> 00:39:12.579
this is how this gets set up.

00:39:12.756 --> 00:39:13.026
but.

00:39:13.194 --> 00:39:16.164
I think buying into the service now
platform, right, is one of those

00:39:16.164 --> 00:39:20.564
things that, you know, you tacitly
, understand that you're buying into

00:39:20.564 --> 00:39:23.774
a platform that requires expertise
in order to get the best out of it.

00:39:24.244 --> 00:39:31.634
And maybe that's not the right thing, but
I think, and I don't know, I can't say

00:39:31.634 --> 00:39:33.554
that I've been in enough room sales rooms.

00:39:33.909 --> 00:39:34.939
To say how it's been sold.

00:39:34.999 --> 00:39:39.229
Every time I'm in a room that the platform
is sold differently, but customers should

00:39:39.229 --> 00:39:41.079
walk away , from signing that deal.

00:39:41.209 --> 00:39:45.129
Knowing that I know when I was
a customer years ago, I walked

00:39:45.129 --> 00:39:48.133
away, after we signed a contract,
knowing that I needed a partner.

00:39:48.133 --> 00:39:50.393
In fact, I signed a partner contract.

00:39:50.393 --> 00:39:53.423
Not long after I signed this, the
ServiceNow platform contract, and it

00:39:53.443 --> 00:39:56.203
got one of the best partners at the
time and you know, blah, blah, blah.

00:39:56.203 --> 00:39:56.703
And here I am.

00:39:56.833 --> 00:40:00.559
. So I I think it's 1 of those things
where when you get Gmail, right?

00:40:00.569 --> 00:40:02.099
Like, well, that's Gmail.

00:40:02.149 --> 00:40:05.159
You log in and then you figure
it out when you get service.

00:40:05.169 --> 00:40:05.619
Now.

00:40:05.629 --> 00:40:09.159
I think there's a expectation
that You're going to hire somebody

00:40:09.159 --> 00:40:13.169
to help you, or you already have
someone on staff to, to help you.

00:40:13.319 --> 00:40:17.669
And maybe that expectation , should
be changing in this current world.

00:40:17.709 --> 00:40:19.399
That I think that's a valid conversation.

00:40:20.270 --> 00:40:24.320
Duke: 45 minutes of recording,
I should probably, uh, roll

00:40:24.320 --> 00:40:26.870
those end credits before I get
myself into more trouble here.

00:40:28.475 --> 00:40:29.235
CJ: Absolutely do.

00:40:29.235 --> 00:40:31.315
But , whenever we riff,
this is where we end up

00:40:32.510 --> 00:40:33.940
Duke: Hope you enjoyed that one, folks.

00:40:33.940 --> 00:40:35.380
I took a lot of risks on this one.

00:40:35.380 --> 00:40:36.870
So hope you enjoyed that.

00:40:36.910 --> 00:40:38.350
And, , I hope we see you on the next one.

00:40:38.562 --> 00:40:38.952
CJ: later.