Brand Growth Heroes

How do you grow a Chocolate brand to €70m in Sales without ever spending a penny on advertising? How do you get into EVERY SINGLE Sainsbury's store in the UK at launch...and account for over 35% of Chocolate sales at Wholefoods UK within 16 weeks?

Listen to Ben Greensmith of Tony's Chocolonely tell us about THE most authentic and meaningful brand promise in Food and Bev - the serious attempt by Tony’s Chocolonely to change the Cocoa industry from the inside out, in order to eradicate childhood slavery and child labour in Cocoa producing countries.

Show Notes

How do you grow a Chocolate brand to €70m in Sales without ever spending a penny on advertising? How do you get into EVERY SINGLE Sainsbury's store in the UK at launch...and account for over 35% of Chocolate sales at Wholefoods UK within 16 weeks?
 
 Listen to Ben Greensmith of Tony's Chocolonely tell us about THE most authentic and meaningful brand promise in Food and Bev - the serious attempt by Tony’s Chocolonely to change the Cocoa industry from the inside out, in order to eradicate childhood slavery and child labour in Cocoa producing countries.

Creators and Guests

G
Editor
Gyp
Head of Production & Sound

What is Brand Growth Heroes?

Brand Growth Heroes ranks in the top 1.5% of ALL podcasts globally. With +25 years' experience working for brand giants and as coach to over 400 challenger brand founders, Fiona Fitz asks the questions you need the answers to from the founders of wildly successful consumer goods brands driving transformational growth.