Tariffs and refrigerant changes are hitting HVAC contractors hard—costs are rising, inventory is tight, and homeowners are hesitant. If your techs, salespeople, and CSRs are all saying something different—or worse, using fear without facts—you’re losing trust and sales.
In this fast-paced, high-impact interview, CertainPath coaches Miki Stone and Esti Jaacovi share what successful HVAC companies are doing right now to thrive in this uncertain environment.
✅ Control the message before your team creates confusion
✅ Train every part of the call—not just objection handling
✅ Speak with empathy, not panic—even when prices go up
✅ Use data-backed scripting to build trust and urgency
✅ Offer financing early, often, and with confidence
✅ Run tighter operations while protecting your margins
Whether you're running a $1M or $100M shop, the fundamentals are the same: clear communication, smart training, and consistent leadership.
If you want your HVAC business to grow during a downturn, this episode is your playbook.
Show Notes
The Successful Contractor Podcast is a part of the CertainPath family. CertainPath builds successful home service businesses—and has for 25 years. We do it by providing contractors with a proven path to success, professional coaching, software solutions, and a member community of 1,200+ strong. Doubling your sales, with a 20% net profit, and an inspiring company culture is ALL possible. Let us show you the way. With
CertainPath, Success is Made Certain.
Schedule a Discovery Call today. Or call 214-453-1591.
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