Scott Kerr speaks with Frédéric Fekkai, legendary celebrity hairstylist and founder of FEKKAI brands. Frédéric discusses reinventing the luxury hair salon experience by creating the concept of beauty hospitality at his namesake salon atop New York’s Bergdorf Goodman and why he bought back his brand after going through a handful of different owners. He also talks about how listening to customers informed his strategies and innovations, why he and his wife purchased French beauty and lifestyle company Côté Bastide, how he adjusted his formulations to meet the demands of the post-Covid self-care market, and his first-ever professional ambassador program. Plus: How Fekkai intends to thrive in a hyper-competitive haircare category.
Featuring: Frédéric Fekkai, Founder of FEKKAI (fekkai.com)
Host:
Scott Kerr, Founder & President of Silvertone Consulting
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The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry.
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What is The Luxury Item with Scott Kerr?
The Luxury Item is the leading podcast on the business of luxury, and an important resource for global industry decision makers who want to stay one step ahead. Listen to insightful conversations with leaders of the world's most influential luxury brands as they share the latest trends, insights, and strategies that are helping them forge a strong path forward.
Want to get in touch? Email us, scott@silvertoneconsulting.com