S12 E05: Frédéric Fekkai, Founder of FEKKAI

Scott Kerr speaks with Frédéric Fekkai, legendary celebrity hairstylist and founder of FEKKAI brands. Frédéric discusses reinventing the luxury hair salon experience by creating the concept of beauty hospitality at his namesake salon atop New York’s Bergdorf Goodman and why he bought back his brand after going through a handful of different owners. He also talks about how listening to customers informed his strategies and innovations, why he and his wife purchased French beauty and lifestyle company Côté Bastide,  how he adjusted his formulations to meet the demands of the post-Covid self-care market, and his first-ever professional ambassador program. Plus: How Fekkai intends to thrive in a hyper-competitive haircare category.

Featuring: Frédéric Fekkai, Founder of FEKKAI (fekkai.com)

Host:
Scott Kerr, Founder & President of Silvertone Consulting

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The Luxury Item is the leading podcast on the business of luxury. Join brand and luxury expert Scott Kerr for insightful discussions with CEOs and other leaders of the world's most influential luxury brands. The show shines a spotlight on the most powerful trends and financial forces impacting the global luxury market, the evolving demands of consumers and the outlook for the sector. You'll get valuable insights and takeaways that will inspire you to rethink your strategies and unlock new growth opportunities.

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