Dave is joined by
Hillary Carpio, Head of ABM at Snowflake for a deep dive on account-based marketing. Hillary runs a 20 person team focused on ABM at Snowflake today.
They discuss why Snowflake has been an "account-based organization", ABM vs. Demand Generation, how to measure ABM, what an effective ABM campaign looks like, creating a tiered ABM strategy, how marketing exists to support sales at Snowflake and why it works, how tools like ChatGPT and Jasper can help ABM marketers, and more.
You can also checkout Hillary's "
GTM Speed Dial" podcast if you want more of her knowledge on the regular.
Send guest pitches and ideas to
hello@exitfive.comExit Five on LinkedIn:
https://www.linkedin.com/company/exitfive/Exit Five on Twitter:
https://twitter.com/exitfiveco***
Thanks to our 2023 presenting sponsors Demandwell, Jasper, and Zapier.
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