A quieter Tuesday, so we cover what's about to hit revenue teams: Dovetail's AI agents and customer digital twins, a rewritten CMO playbook built around revenue proof, ElevenLabs' upgraded voice agents, the EU AI Act's Article 50 disclosure deadline (Aug 2), a wave of synthetic-media funding, and MCP going enterprise.
Show Notes
A quieter Tuesday on the wire is the perfect day to talk about what's about to hit go-to-market teams — not just what shipped this morning. Host Jack King covers two fresh launches aimed at revenue teams, a voice-agent upgrade for sales and support, the EU AI Act disclosure deadline bearing down on anyone publishing AI content, a wave of capital flooding into synthetic media, and the protocol shift quietly rewiring the entire GTM stack. Here's what mattered today.
In this episode:
- Dovetail ships AI agents + customer "digital twins." The customer-intelligence platform launched background AI agents, digital twins that let you simulate a conversation with a customer or segment, and Channels 2.0 for revenue-weighted prioritization. — PR Newswire
- Info-Tech publishes "The CMO Playbook." Marketing is now a primary growth engine, but few operating models match — and the gap is execution and ROI proof, not adoption (96% of CMOs say AI is transformative; only 8% run multi-agent campaigns). — PR Newswire, Agile Brand Guide
- ElevenLabs upgrades its voice agents. Per-agent sentiment analysis, auto-translated transcripts, nested agent transfers, backchannel detection, MCP scoping, and Twilio SMS routing — voice agents get real for sales and CX. — ElevenLabs release notes
- EU AI Act Article 50 is enforceable August 2. AI systems must disclose they're AI, generated media must be marked, and deepfakes must be labeled — fines up to €15M or 3% of global turnover. The brand that publishes AI media owns the disclosure obligation, not the model. — Article 50, Sidley
- Capital floods synthetic media. Berlin's Mirelo raised $41M (AI sound-for-video), Mozart AI closed an oversubscribed seed, on top of Suno's $400M at a $5.4B valuation and ElevenLabs' reported $22B tender talks. — TFN, SiliconAngle, Bloomberg
- MCP goes enterprise. Enterprise-managed authorization went stable, a new stateless spec lands July 28, and GTM tools (RainFocus, ElevenLabs) are racing to speak it — your siloed stack is about to become one thing an agent can reason across. — InfoQ, PR Newswire
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What is The Varosity AI GTM Report?
Your daily ten-minute read on where AI meets go-to-market. Host Jack King breaks down the day's breaking AI news for sales, marketing, and revenue teams — generative video, voice and music models, AI agents, and the tooling that's reshaping how companies sell. Sponsored by Varosity.ai.