In today's episode, I chat with Tamara Omomo, GTM engineer at Everphone, a device-as-a-service company that manages end-to-end device procurement for mid-size to enterprise fleets.
Tamara walks through her account-monitoring build for enterprise buying committees: an agent that tracks news, podcasts, and LinkedIn activity for mapped stakeholders and alerts her team to engage in a relationship-first way, paired with synthetic personas built from years of past sales transcripts so outreach is tailored by job title down to the individual contact. She shares her path from growth marketing, where broken attribution and disconnected systems pushed her toward automation, HubSpot dashboards, and eventually Clay, before rebranding herself into GTM engineering two years ago. She also talks about Berlin's growing GTM engineering scene versus the more saturated US market. Tamara predicts agentic AI will increasingly absorb SDR work, more teams building in-house tools over relying on SaaS, and personalization at scale becoming the norm, and closes with advice for beginners: relax, pick one or two tools instead of chasing every new one, solve the actual problem before reaching for a tool, and stay off LinkedIn hype.
Enjoy 🙂
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0:00) Introduction to The GTM Engineer Podcast
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0:33) Tamara's Role as In-House GTM Engineer at Everphone
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2:04) What Everphone Does: Device-as-a-Service for Enterprise Fleets
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3:16) Campaign: Monitoring Buying Committees and Building Synthetic Personas
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8:09) Tamara's Journey: From Growth Marketing to GTM Engineering
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10:36) The GTM Engineering Scene in Berlin vs. the US
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11:28) Predictions: Agentic AI, In-House Tools, and Personalization at Scale
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15:07) Advice: Relax, Pick Your Tools, and Solve the Problem First
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📧 Email - saurabh@salesrobot.co
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What is The GTM Engineer Podcast?
GTMEs didn't think they would evolve this way. They just kept automating things until it became their whole job. Now the tooling is moving faster than anyone can keep up with, there's no real playbook, and half the advice online is either too vague or written by someone who hasn't actually done it. This podcast is for you if you're in the middle of figuring it out - real workflows, numbers, and mistakes from expert GTMEs at startups, mid-market, and enterprise. If you're wiring up Clay, rethinking your outbound stack, or trying to make AI actually useful in your pipeline, welcome to the The GTM Engineer Podcast.