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On our 8th episode of "Wrong Story Short" Braithwaite's Ben Cooper and Joe McIntyre discuss the wrong ways to think about content marketing. Content marketing is no longer just articles written by companies. It's everything from infographics, to short-form and long-form videos, to eBooks, to podcasts, and everything in between. Ben and Joe talk about what companies are missing in their content marketing strategies and why these more advanced content formats aren't as complicated as some may think.
On our 8th episode of "Wrong Story Short" Braithwaite's Ben Cooper and Joe McIntyre discuss the wrong ways to think about content marketing. Content marketing is no longer just articles written by companies. It's everything from infographics, to short-form and long-form videos, to eBooks, to podcasts, and everything in between. Ben and Joe talk about what companies are missing in their content marketing strategies and why these more advanced content formats aren't as complicated as some may think.
"Wrong Story Short" is Braithwaite Communications' podcast that takes brief looks into why certain marketing communications don’t work, can’t work and won’t work as constructed. Then, we talk about how some simple adjustments can take those wrong concepts, executions or deliveries of marketing and communications and turn them into something that succeeds.