In this episode of The Responsive Lab, Carly and Scott sit down with Chad Paris, Principal and CEO of Parisleaf, a branding agency that helps nonprofits fund progress by branding major fundraising campaigns. Chad has spent nearly two decades advising mission-driven organizations through comprehensive campaigns, and he brings a rare combination of strategic depth and candor about where the philanthropic sector is headed.
You'll hear about:
• What separates wildly successful campaigns from ones that simply meet their goal, including the four-part framework Chad uses
• Why donor fatigue is more often caused by a lack of meaning than by being asked too often, and what that distinction means for how you steward your donors
• How campaign branding shapes the way donors feel about your organization for decades
• The risk of over-relying on major donors
• Why volunteerism is one of the most overlooked indicators of future giving
• What nonprofit CEOs and chief development officers are wrestling with right now
Links from the episode:
-Connect with Chad on LinkedIn:
https://www.linkedin.com/in/chadparis/-Email Chad: chad@parisleaf.com
-Learn more about Parisleaf:
https://parisleaf.com/Looking for technology that helps you build deeper donor relationships with less work from your team? Learn more at
virtuous.org.