In this week's VineDown, Emily Smith delves into the world of higher education marketing with Jenny Petty, VP of Marketing, Comms Experience, and Engagement at the University of Montana. Petty's career journey from corporate marketing to a pivotal role in higher education underscores her pioneering approach to marketing, which emphasizes serving the community and adopting a human-centered strategy.
Petty advocates for principles like servant leadership, radical candor, and maintaining authenticity, which have guided her successful marketing strategies. Her innovative concept of "servant marketing" places the consumer at the heart of every effort, emphasizing integrity and responsible creativity. Through her podcast, "The Servant Marketer," Petty explores how to engage consumers more intentionally, aligning marketing with core human values.
What is The Weekly VineDown with Emily Smith?
Join Emily Smith on The Weekly VineDown, a weekly video podcast dedicated to professionals in the higher education sector. In this series, Emily engages in candid discussions with leaders and influencers in higher ed, delving into the latest trends, challenges, and innovations shaping the academic landscape. She also occasionally offers insights and strategies for professional development, making it an essential listen for anyone working in higher education. Tune in to stay informed, inspired, and human!