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The digital marketing landscape appears to be changing."You can't market to your customers anymore. You need to market with them. Bringing the customer along for the journey is the cost of entry." The good news is, you don't have to sell your product or service. You can focus on making your products great, and building a loyal customer base. If you deliver outstanding customer service, your customers will tell their friends — they’ll do the marketing for you.
Show Notes
The digital marketing landscape appears to be changing."You can't market to your customers anymore. You need to market with them. Bringing the customer along for the journey is the cost of entry."
The good news is, you don't have to sell your product or service. You can focus on making your products great, and building a loyal customer base. If you deliver outstanding customer service, your customers will tell their friends — they’ll do the marketing for you.
Creators and Guests
What is Productive Insights Podcast: Business Growth for Independent Professionals with Ash Roy?
The Productive Insights Podcast is for independent professionals who want to become the obvious choice in their field. That's lawyers, doctors, consultants, advisers and other experts who run their own practice.
Host Ash Roy is a CPA with an MBA who helps independent professionals build authority so they attract high-quality clients who pay their full fees without haggling. He does this through content marketing: a podcast, YouTube videos, and AI that turns every episode into LinkedIn posts, short clips and newsletters.
Since 2015 Ash has talked with guests including Seth Godin, Guy Kawasaki, James Clear, Neil Patel, Rand Fishkin, Brian Tracy, Derek Sivers and Amy Porterfield about building a business around your expertise.
Show notes: https://www.productiveinsights.com/podcast
Newsletter: https://www.productiveinsights.com/join
Launch your own podcast with Ash: https://www.productiveinsights.com/podcaster