A recent Deloitte
survey shows that our professional expectations have shifted in the past decade. In 2023, our youngest workers want jobs aligned with their values, where they have a purpose and find a sense of belonging. Increasingly, our workforce looks for good company culture, first and foremost. So how does culture drive strategy? And how can it help your business thrive? We ask Dr. Marcus Collins, an award-winning marketer, professor and author of the best-selling book
“For the Culture”.
Culture is the cornerstone of Marcus’s career. Back in 2009, he worked in the music industry, running digital strategy for Beyoncé. He then made a name in advertising; working with agencies like Doner, or Wieden+Kennedy. In the field, he saw firsthand how culture lifts business; so he continued to study it with a doctorate at Temple University. In this episode, he gives us a crash course.
Marcus will define what culture means, and share his best advice to turn identity into power. We’ll see how culture can help companies reach their community, and find new talents too. Finally, Marcus will explain how to handle cultural questions responsibly, by staying mindful of other perceptions.
Join Marcus and Patrick for a fascinating and energetic conversation. And find out today how culture shapes the company you keep.
Highlights:
- A deceptively simple concept (2:01)
- Finding a working definition for “culture” (4:07)
- Culture as a measurement of normality (6:43)
- When culture and marketing go hand in hand (7:50)
- Influencing people who see the world our way (9:24)
- How culture transforms a job into a calling (10:39)
- Culture for recruitment: a successful example (13:55)
- Tuning into other people’s perspectives (17:27)
- How emotion interacts with judgment (19:21)
- Benefits of activating your base (22:12)
- The problem with being normal (24:56)
- Using culture for good (26:21)
- Intentions, perspectives, and outcomes (28:04)
Links:
If you have questions about the show or topics you'd like discussed in future episodes, email our producers, Natalie.Barron@cadencebank.com, Eydie.Pengelly@cadencebank.com, or danielle.kernell@cadencebank.com.
What is In Good Companies?
Starting and running a business or managing one isn’t for the faint of heart. You’re balancing internal and external forces in a continually changing landscape. You’re building strategies, and banking on the future – no matter what it holds. This is where Cadence Bank’s In Good Companies comes in. We share our wealth of knowledge, and insights from noted industry experts, to guide you through the forces shaping business today.
We’re back for Season 6, and this time, we’re setting our sights on the future of work. We’re asking the big questions, like:
What will your career look like in 2030? Or 2050, even?
How is ESG shaping the future of companies?
And how can we leverage AI to our advantage?
We bring together experts from across the board, from Silicon Valley to multinationals like EY, to help you stay on the cutting edge of business. And we get to know those who are building the future of our companies; because at Cadence Bank, we want to hear the human side of every success story.
Hosting our stellar range of guests this season is our new host, Ari Marin. He is a Cadence Bank Senior Vice President and family enterprise advisor, whose specialty is consulting with family-owned and small businesses. Ari’s idea of “good company” is being around creative, insightful people with unique and inspirational stories. For Season 6, he brings in his curiosity and ambition to In Good Companies, to lead discussions with our guests, and bring listeners across the U.S. all the information they need, in one place, in under 30 minutes.
Ready to launch into the future? Then join us!