Retail Remix

When Natalie Gordon started Babylist, she wanted to provide the knowledge, guidance and support she was seeking when she was pregnant with her first child. Now, the ecommerce baby registry company is making it easier for parents, caretakers and all family members to research and purchase the items they need.

During this episode of Retail Remix, Natalie shares how the business has evolved in the age of social media, and how branded and user-generated content in particular have helped build the Babylist community.

Show Notes

When Natalie Gordon started Babylist, she wanted to provide the knowledge, guidance and support she was seeking when she was pregnant with her first child. Now, the ecommerce baby registry company is making it easier for parents, caretakers and all family members to research and purchase the items they need.  

During this episode of Retail Remix, Natalie shares how the business has evolved in the age of social media, and how branded and user-generated content in particular have helped build the Babylist community. Tune in to learn how: 
  • Different family members are changing the way they research and shop for products, and how Babylist is supporting them with new features and capabilities;
  • Information overload is creating new challenges for expectant parents in the digital age; and
  • Babylist is bringing content and ecommerce together to offer unique customer experiences.
RELATED LINKS
  • Learn more about Babylist
  • Access Babylist’s Future of Family report
  • Share your baby shopping stories with us on Twitter & LinkedIn
  • Register for the 2023 Retail Innovation Conference & Expo in Chicago

What is Retail Remix?

The rules of retail are constantly changing. Today, we're in an exciting new era where brands can differentiate through experience and use technology to connect with customers in new and exciting ways. Retail Remix is a new podcast series brought to you by Retail TouchPoints, the industry's leading source for news, insights and research for all things customer experience. Every week, we sit down with someone who is helping put a new spin on the retail experience. Hear from the top practitioners, analysts and innovators in retail, and see what new engagement opportunities await.