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On this episode of Ecommerce On Tap, we broke down how Hailey Bieber’s skincare brand, Rhode, achieved a billion-dollar valuation in just three years—with less than ten products, no paid celebrity endorsements, and a viral waitlist strategy. We looked at why authenticity and hands-on founder involvement mattered more than just lending a celebrity name, how tactical storytelling and minimalism fueled insane demand, and what founders can learn about operational excellence, keeping product lines focused, and preparing for a massive exit.
On this episode of Ecommerce On Tap, we broke down how Hailey Bieber’s skincare brand, Rhode, achieved a billion-dollar valuation in just three years—with less than ten products, no paid celebrity endorsements, and a viral waitlist strategy. We looked at why authenticity and hands-on founder involvement mattered more than just lending a celebrity name, how tactical storytelling and minimalism fueled insane demand, and what founders can learn about operational excellence, keeping product lines focused, and preparing for a massive exit.
Ecommerce on Tap is a world where Supply Chain meets storytelling. Join Nathan Resnick and Aaron Alpeter each week as they offer insights into the backend of successful businesses. Brought to you by Sourcify and Izba Consulting!