Garrison Snell, Founder & CEO of Gyrosity Projects, joins this episode to unpack the opportunities and challenges that independent music marketers face in the modern industry landscape. We discuss the ongoing consolidation of marketing agencies and consulting firms both inside and outside of music; why now is not the best time to start a new music-marketing agency, and where the few remaining gaps in the market might be found; how record labels are now competing with music-marketing agencies for work, as labels move towards a more service- rather than ownership-oriented business model; the impact of automation on music marketers' jobs; how the gig economy transforms the way music marketing is done, often for the worse; and, importantly, why artists should care about all this in the first place. At the end, we argue why Spotify's acquisition of SoundBetter and Netflix's new reality-TV music competition "Rhythm + Flow" are both overrated.
Gab Wolf — "Baby"
Garrison Snell, Founder/CEO of Gyrosity Projects
FULL ANNOTATED AND HYPERLINKED TRANSCRIPT:
What is Water & Music?
The fine print of big ideas in music and technology, hosted by Cherie Hu and featuring a curated selection of leaders, innovators, artists and thinkers from across the music business. This is an ad-free audio companion to the eponymous email newsletter.