Cole Ruud-Johnson (00:00):
What's up you guys? Welcome to another episode of the Off Market operator again this week you guys still in Maui? Just wrapped up incredible event. Brandon Turners of a Better life, r e i mastermind, spoke on some panels, had a solo presentation. So this episode is again, you guys recorded without the best audio equipment out here in Maui. So it's a little choppy, but five huge takeaways that I wanted you guys to resonate with you that I learned from this event. So without further ado, as always, let's get right into the show and I will see you guys on the other side. People don't fail at real estate because they suck, they fail because there's too many ways to succeed. That's why I suggest you focus on the most important skill in all of real estate, which is finding deals. I'm Cole Johnson and in this podcast I share the exact steps. I've used a source 400 deals by age 24. This will allow you to do three things, control your deal flow, make unlimited income, and build your empire as an off market operator.

(01:01):
What's up guys? As I mentioned in the intro, this episode is meant to kind of be a highlight of the event. I was just at, spent a few days speaking out here at Brandon's event over the weekend and, and early this week and met a, was a lot of cool speakers on a lot of cool panels and got a good feel for stuff. I want to implement my business. So I just wanted to share that with you guys. The first thing being just truly you guys, the power of relationships, and I put out a post on my Instagram about this yesterday, but the reality of the situation is that most people there that were speaking, yeah, they had cool businesses. Yeah, they have cool stuff. Yeah, they're, they're good business owners, but in reality, the biggest part of why they were speaking is for the most part because they're relationships and connections.

(01:43):
Like there's, there's a lot of real estate investors out there out that never speak at an event or do anything because they don't have a network. And I talked about this on my Instagram, but the number one thing I took away, and a couple other people mention it while they're on stage too, not just in my presentation, but how important that relationship capital is, how powerful it is to be able to have friends, business partners, associates that give you opportunity, not only give you opportunities, but encourage you to, you know, get out there and speak and, and come to events and do that kind of stuff. And that's the powerful part of this business. You guys, real estate, we, we are in a community and I talked about this at my event, but you know, there's no, you know, talk about like the, like most industries out there, most industries don't have these big masterminds and stuff where you, we have this ability to go shake hands and meet people and learn from them.

(02:28):
Like one of the panels I was sitting next to, Brian Burke, who, you know, sold companies and, and had a $300 million real estate portfolio, multi-family portfolio and, you know, learning from him about how he thinks about business. And the biggest thing you get is you go, man, these guys aren't really necessarily any smarter than me or any, you know, higher level human than I am. They just got very dialed in on a few things and did those for years and really started making me think in decades. You know, sitting up there being 25 and um, you know, seeing guys in their, in their thirties and forties and fifties talk about their journey and, you know, what's gotten them where they are. The biggest thing that I really took away from that is, is slowing down and playing a two decade and three decade game. And for a long time he personally, and a lot of people I know, uh, have been playing a game of the next deal, the next check, the next business, the next exciting thing and playing a, you know, 1, 2, 3, 4, 5 year game.

(03:19):
And you know what I took away from the guys up there that are, that are really playing at a high level in terms of wealth opportunity, experience, what they're doing in their business and their life. They're playing a, you know, a three deck game, a four deck game, a lifelong game that most people in, in my experience aren't playing those kind of games. Like they're playing a and which isn't a bad thing, right? There's a teeter totter, right? There's a make money now game and there's a, you know, compound and build wealth game And these guys are incredible at building wealth and cuz they, they think out and, and timelines that are way further than beyond than most people do, which is natural. I think you go from, hey, how do I get my first deal to, hey, how do I get my first cash flowing property?

(03:58):
Hey, how do I get my first multi-family building? And you have to think immediate short term for a while, but it really shifted my thinking of, you know, over and over again hearing that same thing. If you gotta think long term, if you show up every single day and you put the inputs in, the outputs generally tend to take care of themself if you're headed in the right direction and just truly how more important direction is than speed, right? Who cares if it takes you, you know, five years, seven years to get exactly where you want to get to, but as long as you're going in the right right direction, that's what matters. At the end of the day, if you're going in the right direction and putting in action, that is what matters a hundred percent. And e even more, it got reemphasized to me too, saying how many different topics recovered from, from Airbnb to multi-family to syndication to acquisitions, you know, flipping wholesaling development to all that kind of stuff.

(04:44):
The most important thing that I've found to be true is you, you everyone has to pick something. There's people that I saw in an Airbnb room that before that were in a multi-family room and um, you know, this conference was gonna even a more higher level example to me of, you know, we all have to pick something and, and go after that for 18 to 36 months if that's gonna be flipping wholesaling development, whatever it is. You guys, one of the biggest things that real estate investors have to do or people that are entrepreneurs is choose, right? Just choose cuz that same part of your, of your brain that said that got you from going to your W2 to going and flipping a home is the same part of your brain that now wants to go from flipping a home to joint development or syndication to multifamily, which is awesome, but we need to fully built bridges.

(05:27):
We need to fully build teams, we need to really learn how to operate a business before I jumping into the next thing. And so the ability to choose was the second thing. I mean the first lesson I definitely got reemphasized in you is, you know, play a long term game and then you know the ability to choose and discern which path is for you, okay? Not the path that you see at Google talk about on social media that's trying to sell you something, but what's the path for you and your company and your business and where you want to go with your, your life. And building a business that supports that instead of the other way around is hugely important. And you know, the third thing I learned, you guys, obviously I as a speaker of this event, but for the people that are going there and, you know, paying two or $3,000 to go to the V ip, then with all of us where we had a big dinner, what you realize is there's, there's never a bad dollar is spent on community and networking and learning.

(06:13):
And so that's the third thing I took away is every single person, no one's gonna go home from that event saying, man, I wish I wouldn't have spent the three grand or five grand that it took to go out there, go to the v i p event because you one relationship can change your life forever. And I was standing up on the stage and a lot of people don't know this story, but Tar Yer who puts on these events, right? It was Brandon Turner's event at brand, Tara assists and you know, the setup and, and the running of the event. He, he runs zone events company and I've known him for a long time. I met someone that worked for him at LA Fitness on a treadmill and that led to me meeting Toro and led Toro and me doing deals together and led that Toro invited me out to Maui and led to a lot of the relationships that have propelled my career.

(06:50):
And so, you know, beyond the first two things I learned, which is, you know, focusing and playing a long-term game, it's your one relationship away from a dramatically a different life. Like it's the, it's the rule of like you're one, you're, you know, two or three degrees of separation from anyone you know, meaning, you know, you're only two or three people away from the rock or two or three people away from Trump or, uh, the president or you know, whoever it is that you want to know and have in your circle. You're not as far away as you think. And that's what I really found out about this, right, is building relationships and building your circle when you truly are one relationship away from, uh, you know, your life changing forever. And that was very true at this event. And then, and the fourth thing I learned, you guys, you know, the most important is, is you know, asking better questions.

(07:32):
I actually heard this, someone came at the tar during the event and asked him a question about, you know, self-storage deals and it was, was not specific or to the point. And so when you guys are going after what you want in this business and your life, you need to make sure that you're asking the right questions and the right questions need to be aligned with the right goals. You never wanna be asking, Hey, can I take you to coffee? Hey, can I take you to lunch? That's not the way you go about asking questions and growing your business. The, the the right questions to ask are, Hey, what can I do to provide value to your company? Hey, I have a situation go, I'm, I'm going through right now. Here's the, the a hundred percent specific things that are happening. How would you solve this?

(08:09):
And better questions get better answers. And I saw that event, the people that came up to speakers and myself and other people had a specific question. You get a specific answer and specific answers lead to action items for you that you can take immediately and urgently and that's incredibly important. So that was number four guys. And the, the fifth and final thing that I learned and took away from this event was just the ability to get up again, okay? The ability to get hit in the face, punched in the gut and get up again. Kathy Fed was on stage giving her story and you guys saw time and time again where she lost money and lost her investors' money and got up again and tried again. And the every single speaker on that stage, you guys, no matter how successful they is, that was their journey.

(08:49):
Getting punched in the face, losing money, almost going bankrupt. Um, failing people don't understand that that's what business is. It's harder than you think. It takes longer than you think. It's more complicated than you think. Um, but it is worth it. Um, but every single person up there, you guys, if you're listening to this, their story was filled with doubt. Their story was filled with times of fear, times of anxiety, times of more money going out than coming in times of throughout odds with a business partner, family member or a team member. Uh, they lose money for an investor for themselves. The market hits them, kind of hits 'em in the throat a little bit. That's every single person there. So you guys listen to this, who are going through those things? That's normal. I go through them all the time too. All these people that are on the stage are normal and they go through the same thing as they try to create the vision and strive for the life that they wanna live.

(09:34):
So guys are going after anything. I remember these kind of five things I talked about today, okay? The first thing being play a long game, then you need to focus, okay? Once you can focus your one relationship away, okay, with your one relationship away and you remember the last two as well, they're all five of those were, were super, super important. I want you to go back and listen to all of them cause those are huge takeaways. And if not, the biggest thing you guys was the fact that going through punches and getting knocked down is normal. So again, guys, get out there, get after it and I will see you as always on the, the next show back in San Diego, back in the office, back in the flow of things in you guys. Two episodes a week,

(10:15):
Great show you guys. I enjoyed breaking down that, the stuff I learned from the event for you guys. Next week we are back to our regularly scheduled programming. So Monday and Thursday you guys, we are back to our regular scheduled programming, you know, that is in the mornings Monday and Thursday out with our, our full length episodes. Uh, wrapping up my last couple days here in Maui. Besides that, you guys really this week, understand that what you're going through is a normal process of growing a business. And it takes time. It's harder than you think, harder than people make it seem. And you know, creating a life of your, of freedom for yourself is worth it no matter what the cost and my opinion. So as always, you are only one deal away and always give me a like, share, comment, review. I deeply appreciate that stuff. So thank you guys. Appreciate you guys.