In this episode of The SaaS SEO Show, George Chasiotis, Managing Director at Minuttia, talks about the old and new way of doing content marketing.
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Here’s what we’re covering:
- Old vs new approaches to Content Marketing
- Keyword research and customer research
- SEO content + product-focused content + original content
- Content quantity and Content quality.
- Funnel and Search Intent Mapping + Lifecycle Stage Mapping.
- Organic clicks and Organic Clicks by Search Intent + Lifecycle Stage.
- View to lead conversion rate and Lead to Customer Conversion Rate
- New Leads + New Customers and LTV
- Last-Touch and Multi-Touch attribution
- Blog-wide and Page-Section-Topic-wide measurement
- ROI = Taboo and ROI = Necessary
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Useful Links:
- Minuttia's Website: https://minuttia.com/
- George on LinkedIn: https://www.linkedin.com/in/georgioschasiotis/
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Stay Tuned:
► Website: https://minuttia.com/
► LinkedIn: https://bit.ly/2DHaJNr
► YouTube: https://bit.ly/2BZJmhb
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This episode is brought to you by Minuttia and is sponsored by Ahrefs.
Visit
ahrefs.com/awt and sign up for free!