The Sales Transformation Podcast

In this Mastercast episode, Dr. Phil is joined by Dr. Grant Van Ulbrich who is the Global Sales Transformation Director at Royal Caribbean and is the Founder of SCARED SO WHAT Ltd. Grant is a recent Consalia Alumnus who, like Consalia, is on a mission to professionalise the sales career path. He is one of the first to complete the master’s in Leading Sales Transformation and to become a Doctor in Sales Transformation, as well as a Certified Sales Transformation Coach within the travel and hospitality industry. 

Grant is also an author of the new book titled ‘’Transforming Sales Management: Lead Sales Teams Through Change’’. During this episode, various organisational change models are discussed, but more importantly, Grant introduces the SCARED SO WHAT model as a method for empowering sales leaders and their teams to apply inclusive personal change management individually and within their organisations.  
 
Grant also focuses on topics such as: 
  • [15:53] 70% of change management fails – what's the missing link? 
  • [28:35] To what extent have you been taught to manage personal change?  
  • [39:59] How do you start to manage personal change in your sales role?  
 
Connect with Philip Squire on LinkedIn -   https://www.linkedin.com/in/philipsquire/  
Connect with Grant Van Ulbrich on LinkedIn - https://www.linkedin.com/in/grantvanulbrich/ 
 
Sign up for our Sales Transformation community -  https://info.consalia.com/consalia-community  
  
Make sure you're following us on LinkedIn and Twitter to get updates on the latest episodes! Also, take our Mindset Survey and find out if you are selling to customers the way they want to be sold to today -   
https://www.consalia.com/mindset-survey/?utm_medium=podcast&utm_source=transistor&utm_campaign=tl23

What is The Sales Transformation Podcast?

The Sales Transformation Podcast is brought to you by Consalia. Led by Dr Philip Squire, Consalia is the UK’s only Sales Business School, providing Masters, Postgraduate & Undergraduate Apprenticeship programmes in Sales, dedicated to the improvement of sales performance. For over 20 years he has provided sales consulting education services and training to brands including Apple, AT&T, Ford, Hertz, HP, Pirelli, Royal Caribbean, SAP and Zurich Financial Services.

He is one of just a handful of sales professionals internationally to have a research doctorate in sales. Philip is a subject matter expert for the UK TrailBlazer undergraduate apprenticeship degree in sales and his passion for professionalising sales led him to create the world’s first sales consultancy delivering university-accredited undergraduate and postgraduate degrees in sales.

Consalia's vision is to make sales the world's most sought-after profession and this podcast has been created to provide sales professionals with inspiring and educational advice, as well as tips on relevant topics within the industry that will improve your knowledge, your careers and your sales teams.