Selling Trust | More Isn't Always More - The Selling Trust Podcast

More Is Not More: Focus, Time, and Taking Life Back From Technology (Selling Trust Ep. 2)

In episode two of the Selling Trust podcast miniseries “Will We Finally Take Our Lives Back (From Technology),” Nathan Mark argues that “more is not more,” especially in sales, where taking on additional accounts reduces focus and creates diminishing returns because time is the limiting factor. He shares how he became more successful and happier by trimming clients that didn’t align with him and doubling down on partnerships with mutual trust and synergy. He compares this to modern life, suggesting that despite more tools for connection—cell phones and social media—people feel more isolated, depressed, and burned out, often doomscrolling instead of engaging. Looking ahead, he says AI could handle mundane but necessary tasks (like taxes), helping people “care more by caring less” by focusing deeply on just a few priorities and making better choices with their time.

What is Selling Trust ?

Welcome to Selling Trust, the podcast for sales reps who want to multiply commissions by building real relationships — without cold calls, chasing, or begging for deals.

Hosted by Nathan Mark — a sales leader with over $40M in enterprise sales — each episode reveals how high-performing reps leverage trust, connection, and relationship-driven events to fill their pipeline and close more deals.

Through weekly solo episodes and interviews with top sales pros, you’ll learn how to host powerful events, build a reputation that attracts warm leads, and create systems that scale trust — not pressure.

If you're tired of the grind and ready to sell in a way that feels good and works, this is your show.