How I Became...

🎙️ Empowering Wardrobes: The Journey of Marley Alles, Solo Founder of Rax 👗

This on hits close to home. I had the privilege of mentoring Marley during her early days, guiding her through the ideation phase of Rax via an incubator rax was part of. Witness the evolution of an idea into a thriving business and gain insights into the journey of an entrepreneur who is reshaping the fashion landscape.

Marley Alles is the remarkable founder behind Rax, a groundbreaking peer-to-peer clothing rental app. Marley's story is a testament to the power of determination, smart growth, and a relentless focus on customer feedback.


As a female founder, Marley recently welcomed her first CTO, marking a significant milestone in Rax's journey. Tune in to discover how she navigated the challenges of solo entrepreneurship and strategically built her team to scale her innovative platform.

What sets Marley apart is her commitment to smart growth, starting with a robust MVP (Minimum Viable Product). She shares insights into the importance of listening to customer feedback, a practice she uses to continuously enhance the Rax experience.

Having traversed through various incubators, Marley's dedication and hard work have earned her accolades, including winning a $40,000 prize for the Molson Coors Legacy Left Award. Her recognition as part of Corporate Knights' 30 Under 30 further highlights the impact she's making in the business world.

🚀✨ Don't miss this inspiring conversation—click the link below to listen now! ✨🎧


Stay tuned for more compelling stories of entrepreneurship, growth, and innovation!

What is How I Became...?

Discover the remarkable stories behind successful startups on 'How I Became...'.

Join me, Kelly Yefet, as we dive into the journeys of extraordinary founders, marketers, investors, and industry experts. Uncover the breakthrough moments, challenges, and strategies that propelled their ventures to greatness.

Each episode delivers inspiring narratives and practical insights for entrepreneurs of all stages. Get ready to be captivated by the untold tales of innovation, resilience, and triumph in the world of startups. Tune in now to fuel your own entrepreneurial journey.

Interested in marketing and growth support for your business? https://www.kellyyefetconsulting.com/