Paris Talks Marketing

In this episode, Paris sits down with Anne Clara Laugesen,, the CMO and Head of ESG at Stella Energy and Viggo. Anne shares how Viggo disrupted the traditional Danish taxi market with its all-EV fleet. And how the strategic rebranding to Stella Energy set the stage to cater to international markets and industry competitors.

Tune in to hear the challenges of launching a sustainable ride-hailing service, how to market to B2C and B2B audiences, and why Stella Energy's fast-charging network is vital for the future of mobility.

Key Highlights:
00:00 Introduction 
00:22 Anne Clara's Background and Passion for Mobility
01:00 The Evolution of Viggo: From Startup to Success
02:05 Challenges and Innovations in EV Ride-Hailing
04:04 Rebranding to Stella: Strategy and Impact
15:00 Marketing Strategies for Viggo and Stella
31:23 Future of EVs
36:33 Conclusion.

Resources:
1. Viggo- https://www.viggo.com/
2.Stella Energy -https://www.stellaenergy.io/
3. Anne Clara Laugesen- https://www.linkedin.com/in/anneclara/
4. Paris Childress- https://www.linkedin.com/in/parischildress/


Creators and Guests

Host
Paris Childress
Founder & CEO of Hop Online, Performance Marketing Agency | Ex-Googler

What is Paris Talks Marketing?

Cybersecurity & MSSP Growth, Unlocked.

We’re the performance-marketing team that helps cybersecurity firms and MSSPs capture demand, fill pipelines, and pile on predictable MRR. As a Google Ads Premier Partner and a Moz-recommended SEO agency, we blend paid media precision with search authority to dominate the buyer journey end-to-end.

Why us?
• Transparency first. You see every task, test, and metric in real time via ClickUp—no smoke, no mirrors.
• Agility at scale. AI-powered workflows slash busywork and surface insights faster, so campaigns evolve at the speed of threats.
• True partnership. We’re not vendors—we’re an extension of your growth team, and our case-study portfolio proves it.

Whether you need razor-sharp PPC, technical SEO, conversion-obsessed CRO, or demand-fueling content, we build the mix that moves the needle for cyber and MSSP markets.

Ready to outpace the competition? Drop us a message and let’s get rolling.