Business of Speed Podcast

Mark Blundell has done it all: Formula One, IndyCar, Le Mans, and TV commentary. But the most interesting chapter of his career might be the one he's writing right now.

We take a trip through Mark's incredible timeline, from his humble beginnings sleeping on a chest of drawers to testing for Williams and racing alongside legends like Ayrton Senna. Mark opens up about the financial instability of 90s F1, the adrenaline of his razor-thin victory at Portland, and the "sensory" mechanical intuition that helped him succeed despite academic struggles.

Today, Mark applies that same tenacity to MB Partners. He breaks down how the landscape of motorsport marketing is shifting towards digital engagement and complex B2B networks. Whether you're a racing fan or a business leader, Mark’s journey from the grid to the boardroom offers a masterclass in reinvention.


Creators and Guests

Host
Lali Michelsen
Chief Creative Officer, Business of Speed
Host
Vincenzo Landino
Founder + Managing Director, Business of Speed

What is Business of Speed Podcast?

Business of Speed is the definitive, deep-dive into the money, power, and technology driving modern racing.

We don't report the race, we pull back the curtain on the strategy behind it. This show treats global racing as the ultimate laboratory for competitive advantage, focusing on the high-level business decisions that shape the sports. We move past passive sponsorships to explore how teams, brands, and executives leverage racing for technology transfer, cultural relevance, and operational impact.

This is where the C-suite goes to learn how to harness velocity into a sustainable business advantage.