In this episode, we break down a simple and effective Black Friday Cyber Monday (BFCM) Meta ads strategy that helps brands scale spend from $50/day to $1,000/day while keeping ROAS strong.
We cover the exact campaign setup, budget scaling plan, creative testing process, and retargeting structure that e-commerce brands can use to win during Q4.
What you’ll learn:
• How to safely scale Meta ads from $250/day to $1,000/day during Black Friday
• The best campaign structure: one campaign, one ad set, one broad audience
• Why an early access sale helps you capture buyers before BFCM
• How to test 10–20 creatives to find winning ads fast
• A simple retargeting strategy using DPA + DABA ads
• Why warming your audience early leads to cheaper conversions on Black Friday
Subscribe for more Meta ads tips, e-commerce growth strategies, and BFCM playbooks.
Visit us at www.lionmediads.com for more strategies and DTC growth ideas.
#dtcmarketing #metaads #bfcm #BFCM Meta ads
What is Ecommerce Growth Map Podcast ?
The Ecommerce Growth Map Podcast is where DTC founders, marketers, and operators come to learn how to grow smarter, scale profitably, and build brands that last.
Hosted by Lion Media, this podcast breaks down the real strategies behind today’s fastest-growing ecommerce businesses. Each episode gives you clear, actionable insights across every part of the DTC journey — from marketing and media buying to operations, finance, branding, creative, and product development.
If you want real growth, not guru theories — follow along.
Your roadmap to ecommerce success starts here.