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Carol Cox:
We're diving into how to tackle a big and I

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mean big global issue in your thought

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leadership and talks with my guest thought

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leader Academy grad Dr.

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Neha Pathak on this episode of the Speaking

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Your Brand podcast.

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More and more women are making an impact by

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starting businesses, running for office and

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speaking up for what matters.

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With my background as a TV political

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analyst, entrepreneur and speaker, I

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interview and coach purpose driven women to

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shape their brands, grow their companies,

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and become recognized as influencers in

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their field. This is speaking your brand,

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your place to learn how to persuasively

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communicate your message to your audience.

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Hi and welcome to the Speaking Your Brand

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podcast. I'm your host, Carol Cox.

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If you have ever felt that your topic seems

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overwhelming to your audience, or that the

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issue that you want to talk about, or the

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thought leadership message that you want to

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share is just it's like a really big issue,

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and you're not sure how your audience is

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going to relate to it. Or your audience may

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think like, what can I do about it?

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Well, keep listening, because in my

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conversation with one of our thought leader

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Academy graduates, Dr.

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Neha Pathak, this is exactly what we talk

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about. Neha is a primary care physician.

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She's also lead medical editor at WebMD and

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host of their fantastic podcast called

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Health Discovered.

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She's a graduate of Harvard University as

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well as Weill Medical College of Cornell

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University. She currently lives in Atlanta,

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Georgia. You may be surprised with this big

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global issue is that Neha has decided to

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focus on in her writings and in her talks,

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and we're going to get into that.

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We also talk about the power of

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storytelling. No matter what your topic is,

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no matter what your industry is, and no

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matter who your audience is and the benefits

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of it. And then Neha shares some of her

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speaking experiences and insights that she

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has for you.

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If you would like to work with us to develop

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your thought leadership message, create your

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signature talk and learn the business of

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speaking. We do that with you in our online

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Thought Leader Academy.

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We work with you both one on one and in a

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small group of women, so you get plenty of

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personalized coaching, feedback, support,

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and community.

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We're enrolling now for our April 2nd start

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date. You can get all the details of

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speaking your brand.com/academy again that's

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speaking your brand.com/academy.

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Now let's get on with the show.

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Neha, welcome to the podcast.

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Dr. Neha Pathak:
Thank you so much for having me, Carol.

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Carol Cox:
Well, let's start first with your background.

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As I mentioned, you're a physician and your

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lead medical editor at WebMD.

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So tell us about those two roles that you

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have and what you do there.

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Dr. Neha Pathak:
Yeah. So I am a primary care physician.

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I always say the one thing that doesn't give

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me imposter syndrome in my life is to say

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that I'm a primary care doc.

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Um, and so essentially, my job, as I see it,

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has always been to try to go upstream of the

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health or illness that someone is suffering

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from and try to really prevent illness

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before, um, we're dealing with managing a

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condition. And so what I had done, really

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all of my clinical career is to do that one

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on one with patients in the office at most,

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maybe 1 to 10 with group visits.

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And so the possibilities of working with

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WebMD really were just mind boggling,

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amazing to me. I was very excited for that

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opportunity, because now it's sort of being

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able to communicate reliable, trusted

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messages with larger groups of people.

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And so that's really what brought me to my

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current work.

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Carol Cox:
Talk about this big global issue that you've

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decided to tackle in the work that you do

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around your thought leadership.

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So and it happens to be about climate

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change, which, again, I don't think a lot of

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people would think, you know, primary care,

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doctor WebMD, climate change, they don't

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seem to go together. But of course, we know

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and I know from working with you that they

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do. So can you tell me a little bit about

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what got, you know, why this topic?

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Why climate change for your thought

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leadership?

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Dr. Neha Pathak:
Yeah, I think that I it never even really

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occurred to me as something where I was

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interested in thought leadership.

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It just became, um, it was an area where I

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just in terms of caring for my patients,

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caring for my family, caring for my

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community, as I mentioned, sort of really

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thinking like, what's upstream, what's

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upstream of what's making us potentially

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sick, or what allows us to have a stable

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environment so that we can have healthy food

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and places to go for physical activity and

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nature. That has some stability in the world

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around us. And every time, sort of the

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answer was coming back to, well, there is

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this major crisis going on with our climate,

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where in the office we often talk about our

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diagnoses being based on what's most common

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during that particular time.

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Right. So we're thinking about flu season.

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We're thinking about pollen season.

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We're thinking about. So in my office I

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really use the time, the place that I'm at

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my geography, to help me with thinking

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through what are the potential diagnoses.

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And it just became and what's going on with

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my children if I'm thinking about it in the

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home. And it just started to dawn on me as I

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was seeing patients, as I was taking care of

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my children, that what I had learned in

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medical school was really shifting, and that

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the climate was playing a role in that.

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And so as I dug in and tried to learn more,

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I felt like I needed to communicate this

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with my patients. And that's really how I

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sort of learned more.

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And that's why I've leaned into trying to

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share this information in a way that people

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can understand, in a way that people can

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feel like they have a role to play, um, in

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the work that I do.

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Carol Cox:
Well, and that and that's fascinating that,

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like you, you were working with your

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patients and again, kind of this contrast

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between, you know, years ago being in

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medical school and what what were kind of

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the main areas of focus and what was

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contributing to, you know, disease and

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illness versus what you were seeing with

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your patients as the years progressed.

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And I like to think of thought leadership

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emerges from us. Sometimes it's from

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experiences that we've had directly say, you

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know, when we were younger or at some point

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in our life and, but and sometimes our, our

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thought leadership emerges because we're

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noticing things that maybe other people

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aren't picking up on. And that sounds very

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much like for you, like you were starting to

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notice these things and putting them

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together and realizing that there was there

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was something else going on.

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So let me let me ask you this, Neha.

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So climate change we know is a huge issue.

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Like there's so many components of it, it

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can feel really overwhelming even for even

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for those of us who we care.

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Like I care about the climate, obviously, I

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don't want the climate impact that we've

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already are seeing in not only in the United

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States, but around the world.

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But yet it also feels like, well, I'm just

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one person, like, what can I do about it?

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How much impact can I make?

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And aren't the government supposed to figure

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this out? Or like, you know, big, big

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companies, can't they do something?

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So how do you address that in the work that

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you're doing?

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Dr. Neha Pathak:
So I think everything you said is exactly

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right. And I think that that's what I'm

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hoping to accomplish. I think it was in a

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conversation with you where I was sort of

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thinking about, so who do I want to talk to?

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What is it that people want?

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And then what is it that they fear in terms

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of losing?

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And then ultimately, what do they need to

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understand so that they feel like they can

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take action? So I think whenever I think

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about talking on this topic, that's really

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sort of those are the three questions I ask

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myself or I hope to answer by the end of my

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writing. Or if I'm talking to an expert.

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Those are the things I'm hoping to get

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across. So I think, number one, feeling

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overwhelmed 100%.

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I think we should honor that feeling,

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acknowledge it. It is completely accurate

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and appropriate to feel like we're one

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person, we're one family.

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How can we make any dent into this problem?

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So I think that honor, that honor that

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feeling. And then in terms of, well, what do

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I want as a mother, as a primary care doctor

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for my patients?

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I want to live in a world that has some

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stability, so that the short terme and long

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tum health of my family and my patients can

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be optimized.

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That's really what I want.

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And then what do I fear is that I have to

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change things in a major, major way to make

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those things happen, which is really hard

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for any of us to do.

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Even if I tell you right now that you have a

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particular even if I tell myself I have a

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particular health condition, so I'm going to

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need to change the way I eat or how much I

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move. It's really hard to close that gap

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between knowing that and actually changing

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behavior. So I think recognizing that is

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important and then just understanding that

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you're right, it is.

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You know, our government, you know, it is

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big businesses that have to make these

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changes. So that's who we have to demand

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these changes from I think is is sort of the

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big thing that I'm hoping that people can

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get behind. It's we don't we can do little

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things in our home.

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But that's really where we need to sort of

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direct action.

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Carol Cox:
Well, and I appreciate that.

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Neha and I have for those of you who are

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watching the video in the show notes page, I

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have her signature talk here on the board

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with the post-it notes. And, you know, to

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your point about, you know, in whatever for

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for those of you listening, whatever your

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topic happens to be when you're presenting

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it in front of your audience, is that

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validating where the audience currently is,

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saying the things out loud that, you know,

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they're probably thinking like, imagine if

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Neha is starting to talk about her topic

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related to climate change.

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And she's like, all right, we're going to

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talk about climate change. And these are the

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things you need to do, and completely just

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doesn't even acknowledge how people are

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feeling about it, that maybe, you know, it

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feels too big of an issue like.

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So that's really important to do in is to.

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Knowledge where people are at that you feel

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the same things and then but like, okay, so

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but what what can we do about that?

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And so we came up with a framework for this,

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uh, an acronym.

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Do you want to, do you want to talk about

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that and kind of the kind of the main pieces

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of because I think this is useful not only

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for listeners to think about, like the meta

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of their own thought leadership and their

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framework, but also for climate change, like

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what is what are some things that we can do?

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Dr. Neha Pathak:
Yeah, I feel like I've gone through a lot of

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iterations of it since we've talked as well,

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and a lot of it has shifted depending on the

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audience. So, you know, it's really, I

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think, your framework. And that's what's so

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beautiful about the framework that you gave

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me is that it was an audience of moms

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originally that I was thinking about, and

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then it shifted to when I had to when I

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ended up having to give a talk, it was in

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front of this large health professional

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society. So I really sort of shifted it to,

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um, we have to own the problem.

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So, um, I think that number one is

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understanding the overwhelm.

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So recognizing that we do have, um, feelings

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of just being completely overwhelmed and

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that this doesn't necessarily fit into our

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clinical practice, it doesn't fit into our

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homes because we have so much to do already.

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The next thing is, I think that we have to

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recognize that we can win in this situation

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so that there are things that we're already

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doing in our lives that are wins for climate

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change. So for the health perspective, I am

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part of a group of lifestyle medicine

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providers. So the win for us is the work

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we're already doing in our clinics, um, to

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help people recognize the health benefits of

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a plant rich diet, to help people understand

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the health benefits of physical activity in

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the world around them. All of those are

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carbon. They're much less carbon intensive

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than some of the other types of health

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behaviors that people, um, currently are

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really sort of focused on or sticking to.

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So we're trying to help people shift to

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those health behaviors that are already wins

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for us. We're already doing that for health

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and helping people, if that.

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They're so inclined to recognize that that's

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a win for climate as well.

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And then the N is for now.

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So the time really is now for us to do this.

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And as lifestyle medicine providers, we are

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doing it now. So it's just sharing that

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message with other health professionals.

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Carol Cox:
I love that you came up with a framework just

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for them, for the for the physicians,

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because that makes a lot of sense, because I

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know for the framework we had come up with

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for directing this at Moms was E's, so

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acronym E a s e like how to do this with

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ease, right? And not putting more stress and

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more burden on them, but instead like, how

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can they involve their children and their

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families and kind of and make it so that

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it's a, it's a positive thing that they're

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doing within their household?

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Not one more chore to do.

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Dr. Neha Pathak:
Yes, exactly.

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Yes. No, absolutely.

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And I think that that's what was really

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freeing for me is like actually kind of

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constraining yourself to, um, an acronym or

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to a framework really helps you think about,

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well, what does this audience need or what

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is it's going to what is going to really

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resonate with this other audience?

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So yeah, I think that that was really

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helpful. And it's similar messages, maybe

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different stories.

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Um, but I think just being able to tweak it

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in different ways for a different audience.

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Carol Cox:
Well, let's talk about stories now, because I

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know that when you went through the Thought

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Leader Academy and we worked together like

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many very highly educated, highly

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accomplished women, and you certainly are

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like we we tend to stay focus on not not

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00:14:03,140 --> 00:14:04,970
even like just the facts, but like, what is

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00:14:04,970 --> 00:14:07,130
the information? And especially for, for

353
00:14:07,130 --> 00:14:09,380
those in, you know, in medicine and health

354
00:14:09,380 --> 00:14:11,030
and science, like what is the science say?

355
00:14:11,030 --> 00:14:12,830
Like, you know, what is the research say

356
00:14:12,830 --> 00:14:14,780
what has been backed up as far as things

357
00:14:14,780 --> 00:14:17,060
that are beneficial for us to do.

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00:14:17,060 --> 00:14:19,460
So? I know that personal stories usually

359
00:14:19,460 --> 00:14:20,660
don't come into that.

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00:14:20,660 --> 00:14:22,670
You know, think about conferences that you

361
00:14:22,670 --> 00:14:24,350
probably have gone to over the years and are

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00:14:24,350 --> 00:14:26,570
probably not a lot of personal stories.

363
00:14:26,570 --> 00:14:30,920
So but I will I encourage you to have to put

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00:14:30,920 --> 00:14:33,290
personal stories into the talk that we were

365
00:14:33,290 --> 00:14:34,790
working on. You have a great one about

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00:14:34,790 --> 00:14:37,610
taking your daughters to see Taylor Swift in

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00:14:37,610 --> 00:14:39,890
concert, right? That makes it so relatable.

368
00:14:39,890 --> 00:14:41,630
So how what was that?

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00:14:41,630 --> 00:14:44,060
What was that process like for you and and

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00:14:44,060 --> 00:14:46,700
how how do you see storytelling now?

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00:14:46,730 --> 00:14:49,250
Dr. Neha Pathak:
I think that that is absolutely one of the

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00:14:49,250 --> 00:14:50,420
things that I just did.

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Not particularly because mostly what I had

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00:14:52,640 --> 00:14:56,240
done prior to working with you had been

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giving talks in a health professional

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00:14:58,970 --> 00:15:00,860
society space or amongst health

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00:15:00,860 --> 00:15:02,720
professionals where there's sort of a very

378
00:15:02,720 --> 00:15:05,930
standard accepted structure, um, that you

379
00:15:05,930 --> 00:15:08,360
don't necessarily want to deviate from the

380
00:15:08,360 --> 00:15:10,370
writing that I had done, and we've talked

381
00:15:10,370 --> 00:15:12,380
about this a little bit, had really been

382
00:15:12,380 --> 00:15:15,080
very much reported writing this is what the

383
00:15:15,080 --> 00:15:17,380
experts are saying. And here's what I can

384
00:15:17,380 --> 00:15:18,730
share with you. Here's how I might

385
00:15:18,730 --> 00:15:21,520
synthesize that information, but in general,

386
00:15:21,520 --> 00:15:24,670
not really less of me and more of what is

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00:15:24,670 --> 00:15:25,870
the information.

388
00:15:26,140 --> 00:15:29,140
And I will say that even in the talk that I

389
00:15:29,140 --> 00:15:31,480
gave for the health professional society, I

390
00:15:31,480 --> 00:15:34,030
did throw in a few stories.

391
00:15:34,030 --> 00:15:36,460
And that's where I got probably my biggest

392
00:15:36,460 --> 00:15:38,050
round of applause or interest.

393
00:15:38,050 --> 00:15:40,450
Or you could see that the audience was sort

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00:15:40,450 --> 00:15:43,630
of engaged with the story, where I was just

395
00:15:43,630 --> 00:15:46,360
sort of thinking about, well, how is it that

396
00:15:46,360 --> 00:15:48,640
as health professionals that are really

397
00:15:48,640 --> 00:15:51,910
interested in lifestyle interventions, how

398
00:15:51,910 --> 00:15:53,920
is it that climate change is a threat to

399
00:15:53,920 --> 00:15:55,330
those interventions?

400
00:15:55,330 --> 00:15:57,700
And then at the same time, on the opposite

401
00:15:57,700 --> 00:15:59,350
side, how can we own this?

402
00:15:59,350 --> 00:16:01,300
By continuing to do the work that we're

403
00:16:01,300 --> 00:16:03,610
doing. And one of the examples I gave was,

404
00:16:03,610 --> 00:16:06,490
for example, if we're talking about helping

405
00:16:06,490 --> 00:16:08,710
our patients understand physical activity in

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00:16:08,710 --> 00:16:10,780
the world around them, if we think about it

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00:16:10,780 --> 00:16:13,630
with a climate and health lens, then we can

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00:16:13,630 --> 00:16:15,400
just help them understand well, if there is

409
00:16:15,400 --> 00:16:17,830
a chore or an errand that you have to do

410
00:16:17,830 --> 00:16:21,880
that is within the span of one mile, try to

411
00:16:21,880 --> 00:16:24,790
do try to walk that or bike that.

412
00:16:24,790 --> 00:16:27,580
And I sort of threw in my personal story of

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00:16:27,580 --> 00:16:29,890
having a community of moms now who it

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00:16:29,890 --> 00:16:31,630
happens that my daughter's daycare is

415
00:16:31,630 --> 00:16:33,220
exactly a mile away.

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00:16:33,220 --> 00:16:37,690
So we walk her down, we walk back, we get to

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00:16:37,690 --> 00:16:38,770
talk about our husbands.

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00:16:38,770 --> 00:16:41,980
So it's social connection, it's mental

419
00:16:41,980 --> 00:16:44,980
health, um, and it's physical activity.

420
00:16:44,980 --> 00:16:47,290
And I think that that story, it was really

421
00:16:47,290 --> 00:16:48,940
interesting to see how the audience

422
00:16:48,940 --> 00:16:50,890
connected with just tweaking our

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00:16:50,890 --> 00:16:53,770
prescriptions so that it it multi solves.

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00:16:54,460 --> 00:16:56,500
Carol Cox:
And I'm sure that's very they're going to

425
00:16:56,500 --> 00:16:57,550
remember that story.

426
00:16:57,550 --> 00:16:58,990
And then next time they're going to think

427
00:16:58,990 --> 00:17:01,570
about well not only can I walk somewhere but

428
00:17:01,570 --> 00:17:03,370
maybe one of these little these these

429
00:17:03,370 --> 00:17:05,110
behavior changes that I can make.

430
00:17:06,100 --> 00:17:08,200
Dr. Neha Pathak:
Yeah. And I think yeah, the ease piece of it,

431
00:17:08,350 --> 00:17:09,430
it's important for all of us.

432
00:17:09,430 --> 00:17:11,200
Right. We want to make sure that whatever

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00:17:11,200 --> 00:17:13,660
we're doing solves for not just one problem,

434
00:17:13,660 --> 00:17:14,680
but many problems.

435
00:17:14,680 --> 00:17:17,290
And it's easy and fun and social.

436
00:17:17,380 --> 00:17:22,030
Carol Cox:
And Neha, I just very recently you published

437
00:17:22,030 --> 00:17:24,970
an article on the website Yale Climate

438
00:17:24,970 --> 00:17:26,530
Connections, and I'll include a link to this

439
00:17:26,530 --> 00:17:28,990
article in the show notes, because it's it's

440
00:17:28,990 --> 00:17:30,370
definitely well worth reading.

441
00:17:30,370 --> 00:17:32,830
It's a really beautifully written article.

442
00:17:32,830 --> 00:17:35,320
And when I saw it on your LinkedIn, I

443
00:17:35,350 --> 00:17:36,940
clicked over it on it.

444
00:17:36,940 --> 00:17:39,700
And so I'll just say the title of it is I'm

445
00:17:39,700 --> 00:17:41,890
a Doctor. Here's what Western medicine

446
00:17:41,890 --> 00:17:43,870
misunderstands about nature.

447
00:17:43,870 --> 00:17:45,700
So I was like, okay, you know, that sounds

448
00:17:45,700 --> 00:17:47,110
that sounds like Neha, right?

449
00:17:47,110 --> 00:17:48,490
Like I know you like you're combining these

450
00:17:48,490 --> 00:17:50,650
things. And I really expected especially,

451
00:17:50,650 --> 00:17:52,420
you know, Yale like Yale climate

452
00:17:52,420 --> 00:17:54,220
connections, like very prestigious.

453
00:17:54,220 --> 00:17:55,990
I really expected the article to start with.

454
00:17:55,990 --> 00:17:58,690
Well, you know, being in nature, science has

455
00:17:58,690 --> 00:18:00,460
shown that it releases dopamine or, you

456
00:18:00,460 --> 00:18:01,810
know, whatever it happens to be.

457
00:18:01,810 --> 00:18:04,060
But no, no, no, that's not how the article

458
00:18:04,060 --> 00:18:06,700
starts. The article starts with I still

459
00:18:06,700 --> 00:18:09,100
flushed with embarrassment when I relived

460
00:18:09,100 --> 00:18:11,200
the moment it was 20 years ago.

461
00:18:11,200 --> 00:18:14,380
I was a shy medical student and so on, and I

462
00:18:14,380 --> 00:18:15,400
was like, yay!

463
00:18:15,400 --> 00:18:17,800
I was clapping when I was reading it because

464
00:18:17,800 --> 00:18:20,770
that like, it brings as the reader, it

465
00:18:20,770 --> 00:18:21,820
brings me in.

466
00:18:21,820 --> 00:18:25,600
And I was so engaged in reading the article

467
00:18:25,600 --> 00:18:28,660
and I felt like I just, I felt like that

468
00:18:28,660 --> 00:18:30,760
kind of like that professional distance had

469
00:18:30,760 --> 00:18:32,920
collapsed, even just on the screen by

470
00:18:32,920 --> 00:18:34,480
reading that story about you.

471
00:18:34,660 --> 00:18:38,740
Dr. Neha Pathak:
Well, I really appreciate that feedback.

472
00:18:38,740 --> 00:18:41,590
I thank you so much for sharing that with me

473
00:18:41,590 --> 00:18:43,840
and just how you felt as you were reading

474
00:18:43,840 --> 00:18:46,180
it. And I will share with you that that is

475
00:18:46,180 --> 00:18:49,600
probably the first narrative, personal essay

476
00:18:49,600 --> 00:18:52,780
that I've ever written, and a lot of it is

477
00:18:52,780 --> 00:18:56,140
thanks to you and just sort of, again, not

478
00:18:56,140 --> 00:18:58,690
just the framework, but helping sort of pull

479
00:18:58,690 --> 00:19:01,000
in like, what is the you of this?

480
00:19:01,000 --> 00:19:03,130
Why are you the one that's sharing this

481
00:19:03,130 --> 00:19:06,820
information and pulling back, going through

482
00:19:06,850 --> 00:19:08,980
your archive and your memory and thinking

483
00:19:08,980 --> 00:19:12,070
about how are our experiences, these

484
00:19:12,070 --> 00:19:15,280
personal experiences, really connected to

485
00:19:15,280 --> 00:19:17,650
the way that we're thinking about the world

486
00:19:17,650 --> 00:19:19,900
around us or the work that we're doing in

487
00:19:19,900 --> 00:19:21,940
the world around us? And so this is the

488
00:19:21,940 --> 00:19:26,410
first time I've sort of put me in a story

489
00:19:26,410 --> 00:19:29,560
like that. And, uh, yeah, I mean, I think it

490
00:19:29,560 --> 00:19:33,730
was really to say that there was a time when

491
00:19:33,730 --> 00:19:37,300
I tried to share sort of my own sort of, I

492
00:19:37,300 --> 00:19:40,390
would say, cultural inheritance as part of

493
00:19:40,390 --> 00:19:41,740
the practice of medicine.

494
00:19:41,740 --> 00:19:45,190
So for me, it was really just yoga, not as

495
00:19:45,190 --> 00:19:47,800
the way we kind of practice it, um, in the

496
00:19:47,800 --> 00:19:50,890
world today, but just moving, breathing,

497
00:19:50,890 --> 00:19:53,530
feeling connected to everything around us.

498
00:19:53,830 --> 00:19:56,500
Um, and just it's just sort of this journey

499
00:19:56,500 --> 00:19:58,690
to recognizing that that's what we kind of

500
00:19:58,690 --> 00:20:01,060
maybe need to expand our understanding of

501
00:20:01,060 --> 00:20:03,670
what yoga is, to include the world around us

502
00:20:03,670 --> 00:20:06,220
as well, and protect that world because it

503
00:20:06,220 --> 00:20:08,080
has health benefits for us and, and

504
00:20:08,080 --> 00:20:10,090
spiritual health benefits for us as well.

505
00:20:10,570 --> 00:20:11,590
Carol Cox:
I love that.

506
00:20:11,590 --> 00:20:14,320
And and this sentence also in the article

507
00:20:14,320 --> 00:20:16,480
really stuck out to me because I remember

508
00:20:16,480 --> 00:20:17,830
you had shared this in the Thought Leader

509
00:20:17,830 --> 00:20:20,830
Academy. In the article you write, I teach

510
00:20:20,830 --> 00:20:22,600
my children to ask for Mother Earth's

511
00:20:22,600 --> 00:20:24,910
blessings every morning before they place

512
00:20:24,910 --> 00:20:27,940
their feet on her to do their daily tasks.

513
00:20:28,240 --> 00:20:32,020
Dr. Neha Pathak:
I thank and again, this is not something else

514
00:20:32,020 --> 00:20:35,080
I necessarily would have shared in, you

515
00:20:35,080 --> 00:20:39,220
know, an article like this or at all.

516
00:20:39,280 --> 00:20:43,510
Um, but it really is sort of how, how am I

517
00:20:43,510 --> 00:20:46,240
thinking about it really in my own life?

518
00:20:46,240 --> 00:20:48,700
And how can that connect with the way that

519
00:20:48,700 --> 00:20:50,170
other people are thinking about it?

520
00:20:50,170 --> 00:20:51,700
And there are so many traditions.

521
00:20:51,700 --> 00:20:53,980
There's so many ways that we see the world

522
00:20:53,980 --> 00:20:55,360
and we think, oh, these are so different.

523
00:20:55,360 --> 00:20:58,840
But so many of us think about how we honor

524
00:20:58,840 --> 00:21:00,340
the world around us, how we care for the

525
00:21:00,340 --> 00:21:01,510
world around us.

526
00:21:01,510 --> 00:21:03,970
And I think sharing that specificity helps

527
00:21:03,970 --> 00:21:06,250
us think about, well, what is it that you

528
00:21:06,250 --> 00:21:08,200
know? Well, I have my own way of kind of

529
00:21:08,200 --> 00:21:09,970
doing that, and I hope that that sort of

530
00:21:09,970 --> 00:21:10,870
translates.

531
00:21:11,320 --> 00:21:13,960
Carol Cox:
Absolutely. Well, Neha, let's talk about some

532
00:21:13,960 --> 00:21:15,520
of your speaking experiences.

533
00:21:15,520 --> 00:21:17,470
I also want to chat a little bit about how

534
00:21:17,470 --> 00:21:19,690
your how you are approaching your podcast

535
00:21:19,690 --> 00:21:21,220
interviews that you do.

536
00:21:21,220 --> 00:21:23,710
So I remembered that you had a speaking

537
00:21:23,710 --> 00:21:26,200
engagement. So you graduated from the

538
00:21:26,200 --> 00:21:28,270
Thought Leader Academy in October, and I

539
00:21:28,270 --> 00:21:30,070
think the speaking engagement was around

540
00:21:30,070 --> 00:21:32,290
that same time. So maybe right, kind of

541
00:21:32,290 --> 00:21:33,490
right after we graduated.

542
00:21:33,490 --> 00:21:35,350
And I remember back in August when we

543
00:21:35,350 --> 00:21:38,410
started, you said something like, I usually,

544
00:21:38,410 --> 00:21:40,570
I usually like don't look forward to

545
00:21:40,570 --> 00:21:42,070
speaking engagements and.

546
00:21:42,070 --> 00:21:44,890
Right. And can you tell us why.

547
00:21:44,920 --> 00:21:47,110
So what like what was that about that and

548
00:21:47,110 --> 00:21:48,580
how are you feeling now?

549
00:21:49,690 --> 00:21:50,800
Dr. Neha Pathak:
Yeah, I.

550
00:21:50,830 --> 00:21:54,760
So that's the reason that I connected with

551
00:21:54,760 --> 00:21:57,790
you was really because I had this speaking

552
00:21:57,790 --> 00:22:00,580
engagement. It was probably the biggest

553
00:22:00,580 --> 00:22:04,600
opportunity that I'd ever had, the largest

554
00:22:04,600 --> 00:22:08,440
audience. And, um, I have and I think I

555
00:22:08,440 --> 00:22:11,080
shared with you then my biggest, biggest,

556
00:22:11,080 --> 00:22:13,270
biggest weakness is procrastination.

557
00:22:13,270 --> 00:22:18,460
And just the the fear of having to do that

558
00:22:18,460 --> 00:22:22,360
sort of ends up making me just constantly

559
00:22:22,360 --> 00:22:24,070
say to myself, I'll do it later, okay, I can

560
00:22:24,070 --> 00:22:25,780
do it later, or I'm thinking about it.

561
00:22:25,780 --> 00:22:28,300
That means I'm doing it and not actually

562
00:22:28,300 --> 00:22:30,070
physically putting anything on paper.

563
00:22:30,070 --> 00:22:33,760
So I really connected with you as sort of

564
00:22:33,760 --> 00:22:37,870
this accountability coach to just help me

565
00:22:37,870 --> 00:22:40,000
put it on paper, like, if I could talk to

566
00:22:40,000 --> 00:22:42,700
somebody and not in the world of medicine,

567
00:22:42,700 --> 00:22:46,120
where I kind of understand the frame that I

568
00:22:46,120 --> 00:22:48,520
need to be talking from, but someone who has

569
00:22:48,520 --> 00:22:50,890
a completely different perspective, a

570
00:22:50,890 --> 00:22:53,110
different a completely different way of

571
00:22:53,110 --> 00:22:56,770
understanding persuasive kind of language.

572
00:22:56,980 --> 00:23:00,790
Um, so this was like a very different type

573
00:23:00,790 --> 00:23:03,610
of process than I've ever done before.

574
00:23:03,610 --> 00:23:07,150
And so I did just what we sort of talked

575
00:23:07,150 --> 00:23:11,350
about. I for months beforehand made these

576
00:23:11,350 --> 00:23:13,810
slides, really thought about what is the

577
00:23:13,810 --> 00:23:17,020
persuasive message here, what are the

578
00:23:17,020 --> 00:23:20,080
interesting graphics, what are the great

579
00:23:20,080 --> 00:23:23,140
stories from my archive and from other

580
00:23:23,140 --> 00:23:25,090
patients, other health professionals that I

581
00:23:25,090 --> 00:23:26,860
can kind of throw in here?

582
00:23:26,860 --> 00:23:29,560
And it was an audience of, I think around

583
00:23:29,560 --> 00:23:32,230
2000 health professionals.

584
00:23:32,230 --> 00:23:33,940
It went well.

585
00:23:33,940 --> 00:23:36,400
And you know me, I never say anything

586
00:23:36,400 --> 00:23:37,690
positive about anything I've done.

587
00:23:37,690 --> 00:23:41,740
So it was I'm working on that piece as well,

588
00:23:41,740 --> 00:23:45,850
which is to, you know, just appreciate and

589
00:23:45,850 --> 00:23:48,310
have gratitude for the journey.

590
00:23:48,790 --> 00:23:51,820
Uh, so I think that that really has shifted

591
00:23:51,820 --> 00:23:55,570
my relationship with being able to say yes

592
00:23:55,570 --> 00:23:58,750
to other talks, to feel comfortable and then

593
00:23:58,750 --> 00:24:01,840
sometimes often to just say no, um, to some

594
00:24:01,840 --> 00:24:04,690
of these opportunities as well, because I

595
00:24:04,690 --> 00:24:07,870
feel like it has to really speak to me.

596
00:24:07,960 --> 00:24:10,300
Um, and I really feel like I have to be able

597
00:24:10,300 --> 00:24:12,220
to pull all of these pieces together in

598
00:24:12,220 --> 00:24:14,410
order to, to do this well.

599
00:24:14,410 --> 00:24:17,710
So I just really appreciated the process of

600
00:24:17,710 --> 00:24:20,410
going going through that and forcing myself

601
00:24:20,410 --> 00:24:22,690
to put something on paper and sharing it

602
00:24:22,690 --> 00:24:25,540
with somebody who could then give me some

603
00:24:25,540 --> 00:24:26,470
feedback.

604
00:24:27,430 --> 00:24:29,980
Carol Cox:
Well, I remember I had, you know, emailed you

605
00:24:29,980 --> 00:24:31,660
good luck beforehand and then you wrote me

606
00:24:31,660 --> 00:24:33,220
back afterwards and you're like, it went

607
00:24:33,220 --> 00:24:35,350
great. And so you had some exclamation marks

608
00:24:35,350 --> 00:24:37,630
in there. So I think, yes, I think you did a

609
00:24:37,630 --> 00:24:38,380
great job.

610
00:24:42,850 --> 00:24:45,760
Dr. Neha Pathak:
I had a bar of just thank you.

611
00:24:45,760 --> 00:24:48,250
My, my bar was don't collapse on stage.

612
00:24:48,250 --> 00:24:51,070
So that was met and then I was like and then

613
00:24:51,070 --> 00:24:54,310
this is you know and it was it really did it

614
00:24:54,310 --> 00:24:54,970
went well.

615
00:24:55,450 --> 00:24:58,780
Carol Cox:
Do you have any advice or tips for speakers,

616
00:24:58,780 --> 00:25:01,480
maybe speakers who also feel like you when

617
00:25:01,480 --> 00:25:02,560
they when they're thinking about their

618
00:25:02,560 --> 00:25:04,240
upcoming speaking engagements?

619
00:25:04,570 --> 00:25:08,800
Dr. Neha Pathak:
So I think one a the earlier you know about

620
00:25:08,800 --> 00:25:11,860
it, don't tell yourself, oh, I have three

621
00:25:11,860 --> 00:25:14,440
months before I have to start working on it.

622
00:25:15,250 --> 00:25:18,670
It really is sort of when you find out about

623
00:25:18,670 --> 00:25:20,350
it, if it is really something, that

624
00:25:20,350 --> 00:25:23,290
opportunity that is so meaningful to you,

625
00:25:23,620 --> 00:25:27,100
um, put that passion down on paper as soon

626
00:25:27,100 --> 00:25:28,270
as you can.

627
00:25:28,300 --> 00:25:31,330
And then I think finding someone who is an

628
00:25:31,330 --> 00:25:35,890
accountability person or group is just

629
00:25:35,890 --> 00:25:38,710
crucial, because I think that, you know, I,

630
00:25:38,710 --> 00:25:40,930
I put and generally this is another thing I

631
00:25:40,930 --> 00:25:42,910
just kind of have thrown together slides in

632
00:25:42,910 --> 00:25:45,460
the past and been like, okay, I can I, I got

633
00:25:45,460 --> 00:25:47,980
the idea, I can speak through this, but it's

634
00:25:47,980 --> 00:25:50,740
when you iterate and you show it to somebody

635
00:25:50,740 --> 00:25:54,040
who maybe is not necessarily in your field.

636
00:25:54,040 --> 00:25:57,760
If they can connect with that message, then,

637
00:25:57,760 --> 00:26:00,460
you know, you're kind of on to something.

638
00:26:00,580 --> 00:26:02,710
So I think those are the keys.

639
00:26:02,710 --> 00:26:06,550
And then having a framework, I don't think I

640
00:26:06,550 --> 00:26:10,030
necessarily even thought through the fact

641
00:26:10,030 --> 00:26:13,570
that you need a story arc, even for these

642
00:26:13,570 --> 00:26:16,540
types of health professional presentations,

643
00:26:16,540 --> 00:26:20,020
where it's not just here are my objectives,

644
00:26:20,020 --> 00:26:21,610
here's the information.

645
00:26:21,610 --> 00:26:23,590
I hope you hope I met those objectives.

646
00:26:23,590 --> 00:26:26,380
It's sort of here's my what I've started to

647
00:26:26,380 --> 00:26:29,140
add to in some of my slides now or in some

648
00:26:29,140 --> 00:26:30,310
of my presentations are here are my

649
00:26:30,310 --> 00:26:33,220
objectives. But here's my hope for what we

650
00:26:33,250 --> 00:26:35,300
come out. With.

651
00:26:35,300 --> 00:26:37,700
At the end of this time together, I hope we

652
00:26:37,700 --> 00:26:39,170
co-create something new.

653
00:26:39,170 --> 00:26:41,660
Information. I hope you help me understand

654
00:26:41,660 --> 00:26:43,460
what resonates, what doesn't.

655
00:26:43,460 --> 00:26:46,220
And then I'll sort of go into the the

656
00:26:46,220 --> 00:26:47,240
presentation.

657
00:26:48,020 --> 00:26:49,040
Carol Cox:
I like that, Neha.

658
00:26:49,040 --> 00:26:51,050
I like I think of it as like you're you're

659
00:26:51,050 --> 00:26:53,420
extending an invitation to the audience

660
00:26:53,600 --> 00:26:54,740
instead of, you know, saying, okay, here,

661
00:26:54,740 --> 00:26:56,150
I'm just going to lecture to the audience.

662
00:26:56,150 --> 00:26:57,830
You know, one way, here's all the

663
00:26:57,830 --> 00:26:59,360
information, here's the information dump.

664
00:26:59,360 --> 00:27:01,250
Instead of even if the audience is not

665
00:27:01,250 --> 00:27:03,200
literally saying anything back to you, I

666
00:27:03,200 --> 00:27:04,910
always like to think of it as a dialogue and

667
00:27:04,910 --> 00:27:06,410
like you're extending the invitation for

668
00:27:06,410 --> 00:27:09,050
them to join you on this journey of

669
00:27:09,050 --> 00:27:10,670
discovering, in this case, it happens to be

670
00:27:10,670 --> 00:27:12,380
like, you know, this climate change is a big

671
00:27:12,380 --> 00:27:14,660
issue. What can we do about it as

672
00:27:14,660 --> 00:27:15,590
physicians?

673
00:27:16,490 --> 00:27:19,070
Dr. Neha Pathak:
Yeah, and I think I think the whole this is

674
00:27:19,070 --> 00:27:21,020
and I've told you this in the past as well,

675
00:27:21,020 --> 00:27:24,590
like I'm not great with the terms, you know,

676
00:27:24,590 --> 00:27:29,930
thought leader or I am really so interested

677
00:27:29,930 --> 00:27:33,890
in learning and I'm really interested in

678
00:27:33,890 --> 00:27:36,680
understanding how other people are seeing

679
00:27:36,680 --> 00:27:39,020
this problem so that we can sort of work

680
00:27:39,020 --> 00:27:41,360
together and figure out, because it really

681
00:27:41,360 --> 00:27:42,950
is a all hands on deck.

682
00:27:42,950 --> 00:27:45,560
And so how can we all with our individual

683
00:27:45,560 --> 00:27:47,780
skills or our different interests?

684
00:27:49,080 --> 00:27:51,330
Come together to do something, and I

685
00:27:51,330 --> 00:27:53,610
definitely come at it from a place of I'm

686
00:27:53,610 --> 00:27:55,080
still in the process of learning.

687
00:27:55,080 --> 00:27:58,620
I am definitely not an expert in climate

688
00:27:58,620 --> 00:27:59,640
science. That's going to tell you.

689
00:27:59,640 --> 00:28:01,770
I'm telling you from a health perspective

690
00:28:01,770 --> 00:28:04,980
what I'm seeing, what the concerns are for

691
00:28:04,980 --> 00:28:06,060
people's health.

692
00:28:06,060 --> 00:28:09,390
So how can we all sort of think about this

693
00:28:09,390 --> 00:28:11,520
problem, and what can each of us do to

694
00:28:11,520 --> 00:28:13,140
tackle it in our own ways?

695
00:28:13,620 --> 00:28:15,750
Carol Cox:
Well, to me that is thought leadership.

696
00:28:15,750 --> 00:28:17,220
I always say that it's not about having all

697
00:28:17,220 --> 00:28:18,990
the answers. It's being willing to ask the

698
00:28:18,990 --> 00:28:22,050
big questions and being willing to not to

699
00:28:22,050 --> 00:28:23,640
know that you don't have the answers, but

700
00:28:23,640 --> 00:28:25,320
that these are conversations that need to be

701
00:28:25,320 --> 00:28:28,050
had and that you want to contribute to those

702
00:28:28,050 --> 00:28:29,910
conversations that are going on.

703
00:28:30,510 --> 00:28:33,330
So yes, I always say you don't have to put

704
00:28:33,330 --> 00:28:35,040
thought leader on your LinkedIn profile,

705
00:28:35,040 --> 00:28:36,090
like you don't have to do that.

706
00:28:36,090 --> 00:28:38,550
But I really think, like I still feel like

707
00:28:38,550 --> 00:28:40,920
embracing that identity for yourself helps

708
00:28:40,920 --> 00:28:43,380
you to realize the important role that

709
00:28:43,380 --> 00:28:45,030
you're playing. And then hopefully kind of

710
00:28:45,030 --> 00:28:47,100
role modeling that for others.

711
00:28:47,100 --> 00:28:49,500
Subconsciously, you know that and then that

712
00:28:49,500 --> 00:28:51,300
they can see that and take it for themselves

713
00:28:51,300 --> 00:28:51,960
as well.

714
00:28:53,480 --> 00:28:56,720
Dr. Neha Pathak:
I care. I think that that's such a key

715
00:28:56,720 --> 00:29:00,050
message. And that is beyond also just

716
00:29:00,050 --> 00:29:03,110
understanding the sort of the framework and

717
00:29:03,110 --> 00:29:05,480
the operationalizing, putting a talk

718
00:29:05,480 --> 00:29:08,420
together or even sort of outlining.

719
00:29:08,420 --> 00:29:11,930
What I want to write is these internal

720
00:29:11,930 --> 00:29:15,050
feelings of imposter syndrome.

721
00:29:15,050 --> 00:29:16,760
And I'm not there yet.

722
00:29:16,760 --> 00:29:18,320
I'm still working on it. But I think that

723
00:29:18,320 --> 00:29:20,570
that's another thing that I learned from

724
00:29:20,570 --> 00:29:23,300
working with you and the other women, that

725
00:29:23,300 --> 00:29:27,980
this was a very women focused program, I

726
00:29:27,980 --> 00:29:31,310
think really was important for me, because I

727
00:29:31,310 --> 00:29:34,280
think a lot of us come into whatever space

728
00:29:34,280 --> 00:29:39,140
we're in, just having imposter syndrome or

729
00:29:39,140 --> 00:29:41,720
not thinking that what we know is enough or

730
00:29:41,720 --> 00:29:44,510
what we have to share is enough.

731
00:29:44,510 --> 00:29:47,690
And so it's really been about sort of

732
00:29:47,690 --> 00:29:50,060
eliminating that self-talk.

733
00:29:50,060 --> 00:29:52,550
Each day. I maybe get a little bit better at

734
00:29:52,550 --> 00:29:56,450
that. And then not being afraid to share

735
00:29:56,450 --> 00:29:59,540
these ideas, I think was another thing that

736
00:29:59,540 --> 00:30:02,660
came out of working with you is, and I've

737
00:30:02,690 --> 00:30:04,610
talked to you about this as well, I am not

738
00:30:04,610 --> 00:30:06,500
great at social media.

739
00:30:06,500 --> 00:30:08,630
I'm not great at just like putting things

740
00:30:08,630 --> 00:30:10,400
out there that I've done.

741
00:30:10,850 --> 00:30:14,420
Um, and I think it's sort of like, no, it's

742
00:30:14,420 --> 00:30:18,020
okay to own your work and what you're doing

743
00:30:18,020 --> 00:30:20,690
and what you're passionate about and share

744
00:30:20,690 --> 00:30:23,270
that with other people.

745
00:30:23,300 --> 00:30:25,880
Um, so I think that was another major thing

746
00:30:25,880 --> 00:30:27,320
that I have to thank you for.

747
00:30:28,070 --> 00:30:30,050
Carol Cox:
Oh, well, I am so glad to hear that.

748
00:30:30,050 --> 00:30:32,210
And yes, there is so much power in a

749
00:30:32,210 --> 00:30:34,880
community of women working together because

750
00:30:34,880 --> 00:30:37,550
you we do recognize that we are facing

751
00:30:37,550 --> 00:30:39,500
similar things because of the societal

752
00:30:39,500 --> 00:30:41,720
messaging that we've grown up with.

753
00:30:41,720 --> 00:30:45,440
And so learning how to be more, you know,

754
00:30:45,440 --> 00:30:47,120
confident in putting ourselves out there is

755
00:30:47,120 --> 00:30:49,520
something that we all are, you know, are are

756
00:30:49,520 --> 00:30:50,960
working on all of the time.

757
00:30:50,960 --> 00:30:53,690
All right. Neha, so for listeners, you can

758
00:30:53,690 --> 00:30:55,460
connect with Neha on LinkedIn.

759
00:30:55,460 --> 00:30:57,140
The link is in the show notes also that the

760
00:30:57,140 --> 00:30:59,120
link to that article that I quoted from

761
00:30:59,120 --> 00:31:02,540
earlier that Neha wrote is also a link in

762
00:31:02,540 --> 00:31:04,640
the show notes. So be sure to read that as

763
00:31:04,640 --> 00:31:06,170
well. And yeah, thank you so much for coming

764
00:31:06,170 --> 00:31:08,900
on speaking your brand podcast for going

765
00:31:08,900 --> 00:31:10,160
through our Thought Leader Academy, being

766
00:31:10,160 --> 00:31:12,230
such a valued member of our community, and

767
00:31:12,230 --> 00:31:14,510
for the very important work that you are

768
00:31:14,510 --> 00:31:17,120
doing because you are the messenger your

769
00:31:17,120 --> 00:31:18,890
audience is waiting for.

770
00:31:19,340 --> 00:31:20,900
Dr. Neha Pathak:
Thank you so much, Carol.

771
00:31:20,900 --> 00:31:22,730
Carol Cox:
Thanks so much to Neha for coming on the

772
00:31:22,730 --> 00:31:25,190
podcast and our next episode, we're going to

773
00:31:25,190 --> 00:31:27,950
talk even more about storytelling, how to

774
00:31:27,950 --> 00:31:30,590
integrate your personal story into your

775
00:31:30,590 --> 00:31:32,180
talk, and there's lots of different ways

776
00:31:32,180 --> 00:31:33,890
that you can do that. There's not just one

777
00:31:33,890 --> 00:31:36,230
way. In some cases, your story may be the

778
00:31:36,230 --> 00:31:38,540
central message of your talk, and other

779
00:31:38,540 --> 00:31:42,140
cases it may be used to support one of the

780
00:31:42,140 --> 00:31:43,490
points that you're making.

781
00:31:43,490 --> 00:31:45,860
Also, with stories, you can start at the

782
00:31:45,860 --> 00:31:47,420
beginning, of course, but you can also start

783
00:31:47,420 --> 00:31:49,400
at the middle of your story or the end of

784
00:31:49,400 --> 00:31:51,200
your story, and then come back to the

785
00:31:51,200 --> 00:31:52,850
beginning later on.

786
00:31:52,850 --> 00:31:54,350
So that's what you're going to hear on our

787
00:31:54,350 --> 00:31:56,360
next episode. Don't forget that if you'd

788
00:31:56,360 --> 00:31:57,590
like to join us in our Thought Leader

789
00:31:57,590 --> 00:32:00,080
Academy enrollment is open, now you can go

790
00:32:00,080 --> 00:32:02,750
to speaking your brand.com/academy again.

791
00:32:02,750 --> 00:32:05,000
That's speaking your brand.com/academy to

792
00:32:05,000 --> 00:32:06,320
get all of the details.

793
00:32:06,320 --> 00:32:07,370
Until next time.

794
00:32:07,370 --> 00:32:08,480
Thanks for listening.