Many CEOs and investor relations professionals throw money into paid ad campaigns without a clear understanding of who they want to target, the right budget, and how to measure success. The hope is that somehow the money they spend will magically translate into a higher share price.
In this episode, we’re joined by Digital257 CEO, Ian Vecmanis where we cover the mechanics of paid digital investor marketing programs that can guide you to ask the right questions when hiring a marketing agency.
There is an unsettling amount of waste when it comes to the use of investor capital for investor relations marketing and more so in paid advertising.
Retail investors are the lifeblood of the small-cap ecosystem! It’s important to find measurable ways to help decision-makers understand how to use digital tools to reach new investors and convert them into shareholders. The problem is... most don't even know where to start.
Ian shares his engineering expertise and explains how to build a re-marketing audience. He also shares where to place your focus when considering ad placements and how to optimize the follow-up loop using automation.
We learn how to measure audience engagement and invaluable lead and ongoing conviction-building strategies.
If you’re a CEO, CFO, or IR professional looking to build your investor audience, this episode is for you. You'll learn how to make better investment marketing decisions with investors’ capital.
Tune in to find out what it takes to put together a robust investor marketing program!
Watch our five-part Digital IR Master Class - Investor Marketing 2.0: https://bit.ly/41aYjTV
Check out some of our most popular episodes:
Stay in the know and follow along:
Subscribe to the podcast:
Subscribe to The Knowledge Bank Letter - a periodic letter of actionable insights, interviews, and quality curations:
https://bit.ly/3pgdAVf What is The Insider's Guide To Finance?
The Insider’s Guide To Finance brings you stories from the front lines of financing public and private companies.
We host seasoned CEO's, fund managers, bankers, brokers and business experts who answer your questions about how to properly finance opportunities and build outstanding success stories.
We dig into the educational ‘how to’s' and mechanics of structuring good deals. You’ll also hear about strokes of luck, tense negotiations, the pressures of closing, as well as how to best engage investors and navigate the private and public markets.