Web Masters

Peter Rojas shares the story of building the Internet's two most popular gadget blogs, Gizmodo and Engadget.

Show Notes

Publishing about niche topics used to be too expensive. But then the Web happened, and the costs for publishing and distribution dropped to almost nothing. That change opened the door to an entirely new generation of publications targeting small, focused audiences.

Peter Rojas took advantage of this shift by launching Gizmodo, the Internet's first popular gadget blog. And, it turns out, gadget lovers weren't as small of an audience as he thought. In fact, there was so much demand for gadget-related content that, a couple years later, Peter left Gizmodo to launch Engadget, which became an even bigger gadget blog.

He may have ruffled some feathers along the way, but, it's hard to argue with his results: Peter forever changed the journalism landscape. On this episode of Web Masters, you'll find out how he did it.

For a complete transcript of the episode, click here.

What is Web Masters?

Web Masters is an original podcast that explores the history of the Internet through the stories of some of its most important innovators. In each episode, host Aaron Dinin, a serial entrepreneur and digital media scholar, talks with Internet entrepreneurs who created important websites, tools, services, and features. Some are hugely popular, some you’ve never heard of, and all of them have impacted everything you do online. You’ll get a behind-the-scenes look at how the Internet has enabled -- and continues to create -- some of the greatest business opportunities in history from the people who have proven they know how to build successful Internet businesses.