1 00:00:05,291 --> 00:00:07,072 Good morning Grid Connections listeners. 2 00:00:07,072 --> 00:00:12,333 Today we're speaking with BJ Birtwill, the founder and CEO of Electrify Expo. 3 00:00:12,333 --> 00:00:16,664 Join us as BJ shares his story behind the creation of Electrify Expo and we'll 4 00:00:16,664 --> 00:00:20,205 discuss how this event has become a fantastic opportunity for those curious 5 00:00:20,205 --> 00:00:23,076 about all types of electric transportation. 6 00:00:23,156 --> 00:00:26,397 Electrify Expo offers a hands -on experience with a wide range of electric 7 00:00:26,397 --> 00:00:27,277 vehicles. 8 00:00:27,277 --> 00:00:30,178 Whether you're considering making the switch to an EV or just want to explore 9 00:00:30,178 --> 00:00:33,179 the latest in electric mobility like e -bikes and more 10 00:00:33,392 --> 00:00:36,572 This episode is packed with valuable information. 11 00:00:36,612 --> 00:00:40,032 To find the expo closer to you and purchase tickets, go to electrifyexpo 12 00:00:40,032 --> 00:00:40,652 .com. 13 00:00:40,652 --> 00:00:46,252 The next expo is in San Francisco on August 24th and 25th, followed by Seattle 14 00:00:46,252 --> 00:00:51,052 September 14th and 15th, then New York, October 12th through the 13th. 15 00:00:51,052 --> 00:00:55,407 And finally, Austin, Texas will wrap up 2024 on November 9th and 16 00:00:55,785 --> 00:00:59,679 Also, don't forget to share this episode with at least one friend or family member 17 00:00:59,679 --> 00:01:02,463 who would enjoy learning about today's content as well. 18 00:01:02,463 --> 00:01:07,128 And if you enjoyed this episode, please leave us a positive review on our podcast 19 00:01:07,128 --> 00:01:07,539 page. 20 00:01:07,539 --> 00:01:11,382 Your support helps us continue bringing you great content every week. 21 00:01:11,383 --> 00:01:13,509 With that, enjoy. 22 00:01:13,752 --> 00:01:15,612 Yeah, thanks, Chase, for having me. 23 00:01:15,612 --> 00:01:17,992 It's been quite a journey here at Electrify Expo. 24 00:01:17,992 --> 00:01:21,692 We're still a young company, just three and a half years old, but such amazing 25 00:01:21,692 --> 00:01:27,052 growth over these past three and a half years from being a little event in a grass 26 00:01:27,052 --> 00:01:31,492 field in Orange County to now occupying over a million square feet in every 27 00:01:31,492 --> 00:01:33,192 festival that we go to around the country. 28 00:01:33,192 --> 00:01:37,232 We actually have eight markets in 2024 that we're going to. 29 00:01:37,379 --> 00:01:41,833 Quite the journey, but Electrify Expo is, we bill it as North America's largest EV 30 00:01:41,833 --> 00:01:43,995 festival, but it's basically all things electric. 31 00:01:43,995 --> 00:01:48,399 So it's not just electric cars and trucks, but it's bikes and scooters and 32 00:01:48,399 --> 00:01:53,653 skateboards and watercraft, all about EV charging, even solar and other elements 33 00:01:53,653 --> 00:01:54,635 are a part of our festival. 34 00:01:54,635 --> 00:01:59,069 And really all we're here to do is give people experiences in these products so 35 00:01:59,069 --> 00:02:02,992 that they can make a determination of whether or not going electric is right for 36 00:02:04,203 --> 00:02:07,705 Yeah, I think that's such a great thing to see and it's kind of funny before we start 37 00:02:07,705 --> 00:02:11,347 recording your time about the challenges now become finding venues that are large 38 00:02:11,347 --> 00:02:14,639 enough, which sounds like a great problem to have. 39 00:02:14,940 --> 00:02:17,261 But for those who might be curious what 40 00:02:17,437 --> 00:02:20,929 And I mean, I'm fortunate I still haven't had the chance to attend, but I want to 41 00:02:20,929 --> 00:02:25,602 have talked to really talks about kind of just the diversity and just the different 42 00:02:25,602 --> 00:02:26,302 technologies. 43 00:02:26,302 --> 00:02:28,534 And usually a large part will be outside. 44 00:02:28,534 --> 00:02:29,704 Some will be inside. 45 00:02:29,704 --> 00:02:34,057 Can you just kind of maybe share of what you guys maybe do or look for specifically 46 00:02:34,057 --> 00:02:37,849 to really make the Electrify Expo experience kind of stand out and just be 47 00:02:37,849 --> 00:02:42,171 really engaging for it sounds like really it doesn't matter if you're complete. 48 00:02:43,205 --> 00:02:45,445 Newbie to electric vehicles or a pro. 49 00:02:45,445 --> 00:02:47,362 It seems like there's something for everyone 50 00:02:47,531 --> 00:02:48,462 No, there really is. 51 00:02:48,462 --> 00:02:51,003 And that's really what Electrify Expo is here for. 52 00:02:51,003 --> 00:02:57,248 It's really to provide that first time experience in an EV to be something that 53 00:02:57,248 --> 00:03:00,160 is, that they can have their light bulb moment. 54 00:03:00,160 --> 00:03:02,932 Cause you know, I don't come from an EV advocate background. 55 00:03:02,932 --> 00:03:07,074 So, you know, my background is more from the EV skeptic side. 56 00:03:07,755 --> 00:03:10,117 and part of that is just because I was a car guy. 57 00:03:10,117 --> 00:03:14,900 And so I, I grew up kind of tweaking and tuning on cars and making them go faster 58 00:03:14,900 --> 00:03:15,561 and look cooler. 59 00:03:15,561 --> 00:03:16,261 And 60 00:03:16,377 --> 00:03:21,297 I felt like, if I couldn't hear it, if I couldn't smell it, it probably lacked a 61 00:03:21,297 --> 00:03:22,077 soul. 62 00:03:22,477 --> 00:03:26,337 And I had my mind made up about EVs before I even drove one. 63 00:03:26,337 --> 00:03:29,377 And then I finally drove one in 2016. 64 00:03:29,377 --> 00:03:34,537 I found myself in a Tesla Model S and I hit the accelerator. 65 00:03:34,537 --> 00:03:37,937 And for me as a car guy, was like, boom, light bulb moment. 66 00:03:37,937 --> 00:03:38,817 I had no idea. 67 00:03:38,817 --> 00:03:40,797 And I was like, man, I had this whole thing wrong. 68 00:03:40,797 --> 00:03:46,297 And I knew that there were other people like me who were, who could. 69 00:03:47,120 --> 00:03:52,901 gained that type of, interest in electric vehicles for different reasons outside of 70 00:03:52,901 --> 00:03:57,833 say, maybe more of like an environmental, environmentally responsive, responsible 71 00:03:57,833 --> 00:04:00,543 messaging or sustainability messaging. 72 00:04:00,823 --> 00:04:02,414 because that really wasn't translating with me. 73 00:04:02,414 --> 00:04:04,344 Like that's not why I got into EVs. 74 00:04:04,344 --> 00:04:06,005 I mean, that's a great byproduct of it now. 75 00:04:06,005 --> 00:04:06,805 And I love that. 76 00:04:06,805 --> 00:04:11,226 I'm like totally a fan of that now, but then I just, I didn't really, I wasn't 77 00:04:11,226 --> 00:04:12,556 really concerned about it so much. 78 00:04:12,556 --> 00:04:13,396 Right. 79 00:04:13,396 --> 00:04:16,603 And so what we've seen over the past few years is 80 00:04:16,603 --> 00:04:21,463 In 2021 and 2022, a lot of the consumers that were coming to Electrify Expo, they 81 00:04:21,463 --> 00:04:23,123 could talk shop around me. 82 00:04:23,123 --> 00:04:25,903 They were EV advocates, EV enthusiasts. 83 00:04:25,903 --> 00:04:31,243 They know how to talk kilowatts and ampage and all of these details around the 84 00:04:31,243 --> 00:04:32,183 market. 85 00:04:32,543 --> 00:04:36,143 And then in 2024, things changed. 86 00:04:37,063 --> 00:04:41,983 it's actually 2023 and 2024, we started to see more of like this mainstream general 87 00:04:41,983 --> 00:04:43,443 American consumer. 88 00:04:43,503 --> 00:04:47,266 who was coming into Electrify Expo to kind of check this whole electric thing out. 89 00:04:47,867 --> 00:04:54,322 And that's when Electrify Expo really just took off because our event was so 90 00:04:54,322 --> 00:04:57,173 different than everything else that was out there. 91 00:04:57,634 --> 00:05:01,617 It was really providing real world experiences in these products that was 92 00:05:01,617 --> 00:05:07,422 translating that into a light bulb moment for people who could see themselves going 93 00:05:07,422 --> 00:05:08,963 electric. 94 00:05:08,963 --> 00:05:13,066 And we can go into more of that, but it's really the antithesis of an auto show. 95 00:05:13,111 --> 00:05:15,282 in many ways, because we're a festival environment. 96 00:05:15,282 --> 00:05:17,613 So everything's outdoors, open air. 97 00:05:17,613 --> 00:05:20,414 We have music blasting through the festival, like great food. 98 00:05:20,414 --> 00:05:23,515 Like you can feel the festival vibe in our festival. 99 00:05:23,515 --> 00:05:27,497 And then when you look out on the footprint, it's just activity everywhere 100 00:05:27,497 --> 00:05:30,028 because everybody's trying out something new for the first time. 101 00:05:30,028 --> 00:05:34,149 It's either a bike or a scooter or a skateboard or some crazy electric 102 00:05:34,149 --> 00:05:37,591 contraption that I don't even have a definition for, or it's an electric car or 103 00:05:37,591 --> 00:05:39,311 electric truck or an electric motorcycle. 104 00:05:39,311 --> 00:05:41,412 And you see all this activity happening. 105 00:05:41,412 --> 00:05:44,133 it's pretty bananas to watch. 106 00:05:44,133 --> 00:05:48,875 And then you see all these light bulb moments happening with people and getting 107 00:05:48,875 --> 00:05:51,086 really energized by what they're experiencing. 108 00:05:51,086 --> 00:05:56,248 So it's kind of been the, I don't know, the roller coaster ride that we've been 109 00:05:56,248 --> 00:05:56,758 on. 110 00:05:56,758 --> 00:05:58,658 Actually, it hasn't been a roller coaster ride. 111 00:05:58,658 --> 00:06:03,520 It's just been one crazy trajectory of just growth. 112 00:06:03,520 --> 00:06:07,302 And so, you know, we're wrapping our arms around this thing and really growing the 113 00:06:07,302 --> 00:06:09,983 brand and the company and getting to new markets. 114 00:06:10,780 --> 00:06:14,700 I mean, we'll have 20, over 20 different automakers participate with us this year. 115 00:06:14,700 --> 00:06:17,480 That's certainly more than most of the major auto shows. 116 00:06:17,680 --> 00:06:22,320 And then we have hundreds of, know, bike, scoot, skate, charger, solar, you know, 117 00:06:22,320 --> 00:06:24,640 other companies in the industry that are participating. 118 00:06:24,800 --> 00:06:28,000 anyways, the whole point of it is that it's just a really great experience for 119 00:06:28,000 --> 00:06:30,560 people to kind of come in and check out this whole electric thing. 120 00:06:30,560 --> 00:06:34,440 And I think one thing that's really resonating with people right now, and we 121 00:06:34,440 --> 00:06:39,300 can get into this if you want, is like, we're not telling people to go electric at 122 00:06:39,300 --> 00:06:39,834 our 123 00:06:39,834 --> 00:06:43,055 Like we don't come in here and we don't, don't see messaging from us saying, Hey, 124 00:06:43,055 --> 00:06:44,626 you got to go electric. 125 00:06:44,876 --> 00:06:47,047 all we want to do is provide the experiences. 126 00:06:47,047 --> 00:06:51,598 We feel like the experiences will help people find out on their own that they 127 00:06:51,598 --> 00:06:55,100 want to go electric and whether it's, know, plugin or whether it's fully 128 00:06:55,100 --> 00:06:57,040 electric, like all these experiences are there. 129 00:06:57,040 --> 00:07:00,422 And I think, you know, there's no sales pressure environment at our festival. 130 00:07:00,422 --> 00:07:02,543 People are just kind of having fun and checking it all out. 131 00:07:02,543 --> 00:07:07,985 And I think that's a really great, way to experience these new products is, is 132 00:07:07,985 --> 00:07:09,444 without that pressure. 133 00:07:09,444 --> 00:07:13,221 And without that kind of, I don't know, that messaging that's been out there for 134 00:07:13,221 --> 00:07:19,542 the past few years around, know, consumers really being told that they need to go 135 00:07:21,055 --> 00:07:22,358 Yeah, that's great to hear. 136 00:07:22,358 --> 00:07:25,403 I definitely want to hear more about what you're talking about. 137 00:07:25,565 --> 00:07:29,544 I think what's really interesting is the way you've approached in your experiences 138 00:07:29,544 --> 00:07:32,058 in some ways kind of similar to my background 139 00:07:32,426 --> 00:07:34,086 There's obviously environmental benefits. 140 00:07:34,086 --> 00:07:36,126 There's a lot of those, but those are almost more secondary. 141 00:07:36,126 --> 00:07:39,306 And it's kind of like approaching it from more like a engineering or even science 142 00:07:39,306 --> 00:07:40,606 based approach first. 143 00:07:40,606 --> 00:07:45,186 And so it's funny you say kind of the background is combustion vehicles because 144 00:07:45,186 --> 00:07:48,846 sure, my daily now is an electric vehicle and it has been for a while. 145 00:07:48,846 --> 00:07:56,966 But our weekend is actually a 1987 Land Rover Defender 90, which obviously in the 146 00:07:56,966 --> 00:08:00,706 scale of things is pretty different as far as the environmental impact. 147 00:08:00,706 --> 00:08:02,362 But even then we put 148 00:08:02,362 --> 00:08:04,665 way more miles than we road trip actually with the EV. 149 00:08:04,665 --> 00:08:11,344 So I am curious, are you driving an EV daily right now or do you still have a 150 00:08:11,344 --> 00:08:14,428 combustion kind of weakened vehicle still? 151 00:08:15,205 --> 00:08:17,527 no, I drive a fully electric vehicle. 152 00:08:17,527 --> 00:08:19,989 I bought, have an all electric Porsche. 153 00:08:20,089 --> 00:08:23,111 I bought it two and a half years ago. 154 00:08:23,752 --> 00:08:27,896 And you know, it was the first all electric vehicle I had. 155 00:08:27,896 --> 00:08:32,369 And I definitely had concerns because I hadn't really, I didn't really know how it 156 00:08:32,369 --> 00:08:33,860 was going to work for me. 157 00:08:34,561 --> 00:08:37,373 But I tell people like I've owned that car for two and a half years. 158 00:08:37,373 --> 00:08:39,444 I've charged in the wild once. 159 00:08:40,266 --> 00:08:43,688 So adapting this whole new way to fill 160 00:08:43,894 --> 00:08:49,477 has been something that's been easy and not as uncomfortable as I thought it would 161 00:08:49,477 --> 00:08:50,217 be. 162 00:08:50,358 --> 00:08:51,719 Been very, very easy. 163 00:08:51,719 --> 00:08:57,102 But you know, I am able to charge at home and I think for people that aren't able to 164 00:08:57,102 --> 00:09:01,984 charge at home, EV infrastructure is a real issue. 165 00:09:02,185 --> 00:09:04,426 And the automakers have done a great job. 166 00:09:04,426 --> 00:09:08,188 Like the automakers have just crushed bringing out new models over the past 167 00:09:08,188 --> 00:09:11,430 couple years across every segment, it seems like, you know what I mean? 168 00:09:11,430 --> 00:09:15,133 If you want to get into a three row SUV, are vehicles for you. 169 00:09:15,133 --> 00:09:19,375 If you want to get into a pickup truck, there are electric pickup trucks for you. 170 00:09:19,375 --> 00:09:24,199 If you want to get into a compact electric vehicle, it's like that whole gamut has 171 00:09:24,199 --> 00:09:28,180 now covered because before it was like a one horse race for a long time. 172 00:09:28,762 --> 00:09:35,466 So the automakers have really done a great job of bringing out new models, but this 173 00:09:35,466 --> 00:09:39,308 rollout of EV infrastructure is taking longer than 174 00:09:40,154 --> 00:09:41,705 we want, what the industry wants. 175 00:09:41,705 --> 00:09:45,319 So the automakers have done a good job of rolling out new products. 176 00:09:45,319 --> 00:09:47,861 The rollout of EV infrastructure, not so great. 177 00:09:47,861 --> 00:09:52,464 And so now what we're seeing is that these people that need to charge on the road 178 00:09:52,745 --> 00:09:58,340 don't have a high comfort level for where all of these charging stations are, if 179 00:09:58,340 --> 00:09:59,852 they're actually operable. 180 00:09:59,852 --> 00:10:05,216 And until we fix that, we have a major problem in driving broader EV adoption. 181 00:10:05,216 --> 00:10:06,497 It's one of the reasons. 182 00:10:07,102 --> 00:10:11,514 Yeah, EV infrastructure, good or bad, is a very common topic on this podcast, 183 00:10:11,514 --> 00:10:12,505 unfortunately. 184 00:10:12,505 --> 00:10:16,987 But I think what's really interesting about the Electrify Expo that there's two 185 00:10:16,987 --> 00:10:17,468 parts to it. 186 00:10:17,468 --> 00:10:21,770 One, you talk about, obviously, your experience buying your car, but the 187 00:10:21,770 --> 00:10:25,251 dealership experience for so many people is not ideal. 188 00:10:25,452 --> 00:10:28,774 And I think what's really cool about Electrify Expo is you just have so many 189 00:10:28,774 --> 00:10:34,066 different car brands there and you can kind of go in and have a much greater 190 00:10:34,066 --> 00:10:37,030 variety to see what is out there without 191 00:10:37,030 --> 00:10:40,131 having to go from dealership to dealership, seeing the different cars, 192 00:10:40,131 --> 00:10:41,432 seeing how they kind of worked. 193 00:10:41,432 --> 00:10:45,253 And then just a more as you're saying, festival environment. 194 00:10:45,253 --> 00:10:49,165 But I think what's also really cool is the fact that it's just not cars, have e 195 00:10:49,165 --> 00:10:54,337 -bikes and all these other things that become really good ways for people to 196 00:10:54,337 --> 00:10:57,188 understand kind of the perks of electrification or kind of put their foot 197 00:10:57,188 --> 00:11:02,300 in at first, especially if they do live in a apartment or somewhere where charging 198 00:11:02,300 --> 00:11:04,061 isn't as easy for a car. 199 00:11:04,765 --> 00:11:07,808 especially in kind of urban areas, when you start with a bike and then go to an e 200 00:11:07,808 --> 00:11:11,821 -bike, it really does increase the amount of trips you can just do on that first. 201 00:11:11,821 --> 00:11:16,906 And then as you become kind of more confident with it and either charging 202 00:11:16,906 --> 00:11:20,319 opportunities open up or you move somewhere else, then it really allows you 203 00:11:20,319 --> 00:11:22,781 to kind of have that mindset to go to the next step and get an EV. 204 00:11:22,781 --> 00:11:26,864 And I think that's what's really cool about this that you just would never see 205 00:11:26,864 --> 00:11:27,625 at a dealership. 206 00:11:27,625 --> 00:11:31,528 There's not going to be EVs and then also e -bikes. 207 00:11:31,743 --> 00:11:35,925 But you've got pretty much the full spectrum of everything to see how and like 208 00:11:35,925 --> 00:11:39,546 you said, it's more about kind of people who are curious and how to figure out how 209 00:11:39,546 --> 00:11:43,387 this kind of works into their existing life instead of being pushed upon them. 210 00:11:43,387 --> 00:11:47,419 And I think the biggest thing has always been even I've seen pretty much the full 211 00:11:47,419 --> 00:11:52,111 gamut of people either on the left or on the right who are against EVs for whether 212 00:11:52,111 --> 00:11:54,561 it's they think it's being shoved down their throat or they don't think it's as 213 00:11:54,561 --> 00:11:56,192 environmental of an option. 214 00:11:56,192 --> 00:11:59,723 But then they find a solution in a place like this that works for them and they 215 00:11:59,723 --> 00:12:01,674 understand that there's more to it. 216 00:12:01,848 --> 00:12:05,191 that they just hadn't seen until they get to experience it hands -on. 217 00:12:05,191 --> 00:12:09,634 So I think that's really a great thing that your team is doing. 218 00:12:09,634 --> 00:12:14,869 I'm curious to see what now like moving forward, like we were talking about some 219 00:12:14,869 --> 00:12:19,913 of the things that you're most excited about at the Electrify Expo that has one, 220 00:12:19,913 --> 00:12:23,986 guess maybe surprised you and areas that you're really, your team's focusing on 221 00:12:23,986 --> 00:12:25,727 maybe increasing moving 222 00:12:26,654 --> 00:12:30,806 Yeah, I think it's the new audience, this new wave of consumer who's coming to check 223 00:12:30,806 --> 00:12:34,837 out this whole electric thing, because it's, it's, feel it's felt like a radical 224 00:12:34,837 --> 00:12:38,519 shift for me because, you know, I have hundreds, maybe even thousands of 225 00:12:38,519 --> 00:12:42,780 conversations with consumers every year who are in like this mid purchase funnel 226 00:12:42,780 --> 00:12:45,551 of, of checking this whole electric thing out. 227 00:12:46,672 --> 00:12:50,393 and like I said, like before it was different types of questions. 228 00:12:50,393 --> 00:12:54,134 was much more, industry insider knowledge. 229 00:12:54,515 --> 00:12:55,315 and 230 00:12:55,367 --> 00:12:59,510 EV advocates and sustainability minded consumers had already made up their mind 231 00:12:59,510 --> 00:13:00,210 to go electric. 232 00:13:00,210 --> 00:13:05,514 So they were there really just to hardcore shop and figure out what they wanted. 233 00:13:05,514 --> 00:13:09,037 They went electric without even necessarily understanding. 234 00:13:09,037 --> 00:13:12,769 Well, they may have understood some of the challenges, but the challenges weren't as 235 00:13:12,769 --> 00:13:16,722 concerning for them because they were so passionate about doing the right thing for 236 00:13:16,722 --> 00:13:17,653 the environment. 237 00:13:17,653 --> 00:13:22,156 So and then to watch this new wave of consumer come 238 00:13:22,283 --> 00:13:27,177 who is either an EV skeptic or like you said, they're EV curious or they're just 239 00:13:27,177 --> 00:13:33,803 in the car shopping funnel and they see what's happening with the transition of 240 00:13:33,803 --> 00:13:38,485 the auto industry and they know that going electric is inevitable. 241 00:13:38,485 --> 00:13:40,978 So they come to our show to check this whole thing out. 242 00:13:40,978 --> 00:13:43,390 think that's been one of the most exciting things. 243 00:13:43,390 --> 00:13:47,073 mean, yes, we have all new experiences and we pump them into the show. 244 00:13:47,073 --> 00:13:50,216 We have thrill zones that we're doing, you know, 245 00:13:50,369 --> 00:13:55,349 Ford is whipping people around a racetrack environment and showing them the 246 00:13:55,349 --> 00:13:57,789 capabilities of the Ford Mach -E. 247 00:13:57,809 --> 00:14:02,249 Hyundai is doing a thrill zone where they're drifting around in their IONIQ, I 248 00:14:02,249 --> 00:14:05,729 think it's their IONIQ 5, and more IONIQ 6. 249 00:14:05,849 --> 00:14:07,949 I mean, these are awesome experiences. 250 00:14:08,049 --> 00:14:12,289 The high -speed bikes and even the kids zones are all fun. 251 00:14:12,289 --> 00:14:13,769 Like all these experiences are great. 252 00:14:13,769 --> 00:14:16,929 But I think the most exciting thing is just watching 253 00:14:17,739 --> 00:14:22,712 consumers are flooding into our festival and it's knocking the media narrative on 254 00:14:22,712 --> 00:14:28,095 its head because we don't see this negative media narrative at our show. 255 00:14:28,095 --> 00:14:33,598 We see a lot of hungry consumers who are trying to understand how they can go 256 00:14:33,598 --> 00:14:35,379 electric and what it means. 257 00:14:35,619 --> 00:14:39,801 And they're flooding, they're buying tickets to come drive all this stuff. 258 00:14:40,142 --> 00:14:43,834 it's definitely not like when you make a comparison to like having everything all 259 00:14:43,834 --> 00:14:46,695 in one place instead of hopping from dealership to dealership. 260 00:14:46,752 --> 00:14:50,735 I feel like, yeah, that's a small part of our festival, but like, this is a full on 261 00:14:50,735 --> 00:14:55,748 family environment where, know, mom and dad are bringing out their kids and the 262 00:14:55,748 --> 00:14:58,310 kids are in the kid zone or hopping on an e -bike. 263 00:14:58,310 --> 00:15:01,522 And dad might be looking at the electric motorcycles and mom might be looking at, 264 00:15:01,522 --> 00:15:05,194 you know, the, Kia EV9 and everybody's got something to do. 265 00:15:05,194 --> 00:15:06,985 And then you got music and you got food. 266 00:15:06,985 --> 00:15:11,758 It's, it's, it's absolutely the antithesis of what I think people are used to seeing, 267 00:15:11,758 --> 00:15:16,182 which is going inside this like boxy stuffed wall convention center. 268 00:15:16,182 --> 00:15:18,423 The whole mood is sucked out of the building. 269 00:15:18,423 --> 00:15:20,163 You have cars behind velvet ropes. 270 00:15:20,163 --> 00:15:25,724 Like some people have said, there's that, there's that. 271 00:15:25,844 --> 00:15:35,497 So it is super exciting to see how we might be filling a void or this vacuum in 272 00:15:35,497 --> 00:15:38,928 the marketplace for how people really want to shop. 273 00:15:38,928 --> 00:15:44,332 And what you said was about the dealership sales environment is true. 274 00:15:44,332 --> 00:15:49,786 to a degree with some auto manufacturers specifically as people don't really enjoy 275 00:15:49,786 --> 00:15:52,709 that dealership showroom shopping experience. 276 00:15:52,709 --> 00:15:55,511 And what we're gonna see over the next couple of years is that whole experience 277 00:15:55,511 --> 00:15:56,972 is gonna change too. 278 00:15:57,573 --> 00:16:01,266 You've probably been reading the news about what Amazon is up to and as they 279 00:16:01,266 --> 00:16:07,210 roll out automotive retail environments on their platform, that's gonna change 280 00:16:07,210 --> 00:16:07,631 things. 281 00:16:07,631 --> 00:16:12,435 people are gonna be able to, Amazon is a sponsor and an exhibitor at Electrify 282 00:16:12,435 --> 00:16:13,255 Expo. 283 00:16:13,499 --> 00:16:18,475 And so people are literally going to be able to drive something at Electrify Expo, 284 00:16:18,475 --> 00:16:23,360 figure out that's what they want to buy and transact right there in the moment. 285 00:16:23,360 --> 00:16:26,414 you know, the whole shopping experience is going to change too over the next couple 286 00:16:26,414 --> 00:16:27,995 of years, which is pretty exciting. 287 00:16:29,059 --> 00:16:34,131 Yeah, and I think I probably wasn't giving it the full credit deserved, but you're 288 00:16:34,131 --> 00:16:34,562 totally right. 289 00:16:34,562 --> 00:16:38,503 It's not even that it's comparative to like the existing dealership experience of 290 00:16:38,503 --> 00:16:39,894 like just multiple options. 291 00:16:39,894 --> 00:16:44,486 It really is having all these different things for everyone at one place. 292 00:16:44,486 --> 00:16:47,798 I'm kind of curious as you're talking about these new people who are kind of 293 00:16:47,798 --> 00:16:52,200 coming or whether they be skeptics or they're like, this could be a thing and 294 00:16:52,200 --> 00:16:53,190 want to learn 295 00:16:53,844 --> 00:16:58,684 Have you noticed any like trends with some of the certain cities you go to versus 296 00:16:58,684 --> 00:17:04,196 others or has it kind of been a universal interest in those kind of coming to the 297 00:17:04,196 --> 00:17:05,657 Electrify Expo? 298 00:17:05,975 --> 00:17:07,596 I get this question a lot. 299 00:17:07,976 --> 00:17:11,748 And I wish I could tell you that, yeah, you know, when we go to, you know, Texas 300 00:17:11,748 --> 00:17:17,451 or Florida versus Seattle or San Francisco or LA, like these consumers are so 301 00:17:17,451 --> 00:17:18,762 radically different. 302 00:17:18,762 --> 00:17:22,284 I got to tell you, it's not like, it's not like fashion or technology. 303 00:17:22,284 --> 00:17:24,705 feel like it, it feels different. 304 00:17:25,086 --> 00:17:29,288 I think that maybe it's just because of the wave of consumer that we're in, but 305 00:17:29,288 --> 00:17:33,582 it's pretty much the same questions that we get from stop to stop. 306 00:17:33,582 --> 00:17:34,953 How fast is it charged? 307 00:17:34,953 --> 00:17:36,163 How far does it go? 308 00:17:36,163 --> 00:17:37,934 Where's my nearest charger? 309 00:17:37,934 --> 00:17:39,004 How much does it cost? 310 00:17:39,004 --> 00:17:41,865 Like these are very basic questions that somebody is gonna have when they're 311 00:17:41,865 --> 00:17:43,056 shopping for a vehicle. 312 00:17:43,056 --> 00:17:45,717 And I know we're kind of focused on the vehicles right now instead of the two 313 00:17:45,717 --> 00:17:49,238 wheel stuff, but you know, that's what we see the most. 314 00:17:49,238 --> 00:17:54,380 In terms of like industry knowledge, I think California is further along and 315 00:17:54,380 --> 00:17:56,661 understanding how to go electric. 316 00:17:56,701 --> 00:18:01,503 And that's obvious with the amount of EV registrations that are in that state. 317 00:18:01,675 --> 00:18:06,986 So, you know, they are early adopters to this tech and that can be seen and felt. 318 00:18:06,986 --> 00:18:11,515 But outside of that, no, I think it's pretty much the same questions we get 319 00:18:11,515 --> 00:18:13,842 everywhere we go, coast to coast. 320 00:18:13,842 --> 00:18:15,704 Yeah, I mean, that does make sense. 321 00:18:15,704 --> 00:18:19,847 I guess maybe to phrase a different way, especially right now, a presidential 322 00:18:19,847 --> 00:18:24,531 election cycle, everything's kind of looked through a different lens. 323 00:18:24,531 --> 00:18:28,294 I guess I'm kind of curious, would you say I think there's a lot of narratives that 324 00:18:28,294 --> 00:18:31,137 say good, EVs are good, EVs are bad, yada yada yada. 325 00:18:31,137 --> 00:18:33,558 But would you say the majority of the people that are coming are really just 326 00:18:33,558 --> 00:18:39,784 more the typical middle of the road kind of American that really, I think, makes up 327 00:18:39,784 --> 00:18:43,126 the majority of people, even though the narrative would say otherwise. 328 00:18:43,749 --> 00:18:45,089 Majority of people, yes. 329 00:18:45,089 --> 00:18:51,369 think we still have people on the extremes on both sides. 330 00:18:51,389 --> 00:18:54,749 Yeah, and it's actually, it's good to have them there. 331 00:18:54,749 --> 00:19:01,589 I love seeing the person who's very anti -EV step into the driver's seat of a Tesla 332 00:19:01,589 --> 00:19:04,349 model plaid and goes 0 to 60 in 1 .9 seconds. 333 00:19:04,349 --> 00:19:08,029 Cause I'll tell you that dude or that gal does not feel the same about EVs after 334 00:19:08,029 --> 00:19:09,529 they've had that experience. 335 00:19:10,037 --> 00:19:11,588 There is a respect level. 336 00:19:11,588 --> 00:19:16,823 Even if you don't go electric, there's a respect level to that performance that 337 00:19:16,823 --> 00:19:18,304 they didn't have before. 338 00:19:18,304 --> 00:19:23,438 So now they aren't such, you know, clowning or getting on social media so 339 00:19:23,438 --> 00:19:25,059 much about going electric. 340 00:19:25,059 --> 00:19:26,430 So I love seeing that. 341 00:19:26,430 --> 00:19:32,435 But no, I would say the gist of people are just kind of in the middle. 342 00:19:32,815 --> 00:19:37,679 unfortunately, though, you know, the industry hasn't fully adopted the right 343 00:19:37,679 --> 00:19:39,100 type of messaging. 344 00:19:39,103 --> 00:19:42,384 I think that the auto industry is doing a better job. 345 00:19:42,384 --> 00:19:45,756 In fact, Lexus has a great tagline, as electric as you want to be. 346 00:19:45,756 --> 00:19:47,306 And I feel like that's the right message. 347 00:19:47,306 --> 00:19:51,838 But when we go into like more of the public or the media narrative, or even the 348 00:19:53,139 --> 00:19:58,341 current administration's messaging around EVs and the environmental messaging about 349 00:19:58,341 --> 00:20:01,713 it, I think the more we make EVs about climate change, the more we're going to 350 00:20:01,713 --> 00:20:03,083 slow EV adoption. 351 00:20:03,083 --> 00:20:05,488 We have to move away from that messaging because 352 00:20:05,488 --> 00:20:10,322 The people who are now buying EVs are not buying EVs necessarily or solely or 353 00:20:10,322 --> 00:20:13,744 because of the environmental benefits. 354 00:20:13,865 --> 00:20:17,387 They're buying it just like a normal everyday car and they're looking at basic 355 00:20:17,387 --> 00:20:19,249 features and benefits and costs. 356 00:20:19,249 --> 00:20:23,152 we need to change that messaging in order to really drive broader EV adoption, which 357 00:20:23,152 --> 00:20:26,515 we all want to generate more EV sales for sure. 358 00:20:26,515 --> 00:20:29,357 And the way that we're going to do that is actually by moving away from that 359 00:20:29,357 --> 00:20:31,478 environmental messaging at this point. 360 00:20:31,903 --> 00:20:32,984 I think that is true. 361 00:20:32,984 --> 00:20:36,035 think a really great point because that I think was a big part of the reason of 362 00:20:36,035 --> 00:20:39,506 Tesla's early success is, as you can even mention in that example, focusing on 363 00:20:39,506 --> 00:20:43,988 performance and the experience and the fact that it has environmental benefits is 364 00:20:43,988 --> 00:20:46,149 great, but it's more of a secondary thing. 365 00:20:46,149 --> 00:20:49,481 And especially as we kind of get to the more mainstream consumer, that's more much 366 00:20:49,481 --> 00:20:51,131 more budget conscious. 367 00:20:51,312 --> 00:20:54,073 I still am surprised we don't see more. 368 00:20:54,073 --> 00:20:57,414 And maybe it's because there's the dealership element sometimes in these 369 00:20:57,414 --> 00:21:01,560 sales experiences, but more of a focus on just the maintenance and reliability. 370 00:21:01,560 --> 00:21:04,973 of EVs, not having the oil changes, not having to go to the gas station, a lot of 371 00:21:04,973 --> 00:21:08,896 these other kind of secondary issues that has kind of struggled around that 372 00:21:08,896 --> 00:21:12,799 messaging that goes exactly to what you're talking about of like actually living with 373 00:21:12,799 --> 00:21:17,342 one and choosing it for the advantages of it. 374 00:21:17,342 --> 00:21:20,024 It just you pretty much get in and works. 375 00:21:20,345 --> 00:21:21,876 You don't have all the other stuff. 376 00:21:21,876 --> 00:21:26,990 And even then, like even if you go with a more, let's say entry model electric car, 377 00:21:26,990 --> 00:21:29,942 you're usually getting way more performance in a much sportier driving 378 00:21:29,942 --> 00:21:31,415 thing than you would for a comparably 379 00:21:31,415 --> 00:21:35,387 priced or even more expensive combustion vehicles. 380 00:21:35,387 --> 00:21:38,248 So I think we're definitely in agreement there. 381 00:21:38,248 --> 00:21:41,779 And I'm kind of curious, you mentioned it a little bit earlier about some of the two 382 00:21:41,779 --> 00:21:46,031 -wheeled and other kinds of modes of transportation that you have at Electrify 383 00:21:46,031 --> 00:21:46,421 Expo. 384 00:21:46,421 --> 00:21:50,823 So I'm just kind of curious to hear more about that and any things that maybe have 385 00:21:50,823 --> 00:21:54,664 stood out to you about those exhibitors and what you've learned with having them 386 00:21:54,664 --> 00:21:55,775 at the Expo. 387 00:21:56,551 --> 00:22:01,171 Well, the e -bike industry, the two wheel industry has just been growing 388 00:22:01,171 --> 00:22:03,251 significantly year over year. 389 00:22:03,611 --> 00:22:08,691 We had an exhibitor at our Long Beach show, which is just a month or two ago. 390 00:22:09,111 --> 00:22:12,891 I mean, just one exhibitor sold $200 ,000 worth of bikes at one show. 391 00:22:12,891 --> 00:22:18,631 mean, there's a craving and a desire, especially after an experience in an e 392 00:22:18,631 --> 00:22:19,371 -bike. 393 00:22:19,831 --> 00:22:21,071 I have an e -bike. 394 00:22:21,071 --> 00:22:24,999 The jokes from my friends about buying an e -bike was I didn't want to exercise. 395 00:22:24,999 --> 00:22:27,059 Um, but that's just not true. 396 00:22:27,059 --> 00:22:28,959 Um, you just go farther. 397 00:22:28,959 --> 00:22:32,939 Um, so if you're on a regular bike, um, you know, you might do a five mile ride or 398 00:22:32,939 --> 00:22:36,119 whatever, and on an e -bike, you might do a 20 mile ride. 399 00:22:36,119 --> 00:22:39,319 Um, and so you just go further and that's more fun for me. 400 00:22:39,319 --> 00:22:42,679 Uh, but you, know, you, you gotta really get on one and have that experience in 401 00:22:42,679 --> 00:22:43,739 order to get it. 402 00:22:43,739 --> 00:22:48,039 So I think, um, the e -bike industry is definitely going through a consolidation 403 00:22:48,039 --> 00:22:49,059 right now. 404 00:22:49,059 --> 00:22:52,699 Um, it's a little, it is volatile, volatile industry right now. 405 00:22:52,730 --> 00:22:56,192 I think that the people who started businesses, you know, back in kind of that 406 00:22:56,192 --> 00:23:01,155 COVID area where everybody was looking to get outdoors and get active are really, 407 00:23:01,155 --> 00:23:04,557 you know, fine tuning their business models to make sure that they can weather 408 00:23:04,557 --> 00:23:11,020 like real true competition because, you know, the interest is there, but there's 409 00:23:11,020 --> 00:23:12,661 so much more competition too. 410 00:23:12,661 --> 00:23:15,973 And the competition is coming from all over the world and coming into the U .S. 411 00:23:15,973 --> 00:23:20,046 So it's not just the staple e -bike brands that we're dealing with now, like the 412 00:23:20,046 --> 00:23:21,186 Pedagos 413 00:23:21,380 --> 00:23:25,772 and the Rad powers and the Aventons, it's these Chinese manufacturers that you never 414 00:23:25,772 --> 00:23:31,645 heard of who are coming in with a bargain bike that is actually pretty decent. 415 00:23:31,645 --> 00:23:36,617 it's a lot of different options out there, but electric motorcycles are really coming 416 00:23:36,617 --> 00:23:37,987 online right now. 417 00:23:38,588 --> 00:23:45,121 You've probably seen from the big motorcycle manufacturers whose names that 418 00:23:45,121 --> 00:23:45,831 we 419 00:23:46,794 --> 00:23:49,215 are launching their electric versions. 420 00:23:49,215 --> 00:23:52,155 So we're starting to see those pop up at Electrify Expo. 421 00:23:52,155 --> 00:23:55,375 And I think next year is kind of the breakout year for the electric motorcycle 422 00:23:55,375 --> 00:23:58,535 industry from the big legacy brands. 423 00:23:58,535 --> 00:24:02,434 We've had the early stage manufacturers there. 424 00:24:02,434 --> 00:24:05,835 And then obviously, know, Harley's spinoff with Livewire. 425 00:24:05,835 --> 00:24:09,795 But I think that that market's going to become a lot more competitive in 2025. 426 00:24:09,795 --> 00:24:12,915 And then the other thing that I'm really excited about too is the power support 427 00:24:12,915 --> 00:24:14,842 space, like just side by sides. 428 00:24:14,842 --> 00:24:18,315 electric watercraft, like all of that's coming online right now too. 429 00:24:18,315 --> 00:24:20,958 So I live out in the Austin, Texas area. 430 00:24:20,958 --> 00:24:24,660 So we live around like this, this chain of lakes. 431 00:24:25,051 --> 00:24:29,084 and so, you know, wake surfing is really popular out here where I am. 432 00:24:29,295 --> 00:24:33,329 so you're, you're starting to see these electric wakes or boats pop up. 433 00:24:33,329 --> 00:24:34,629 They're pricey. 434 00:24:35,431 --> 00:24:38,784 but, but the technology is there and I feel like over the next couple of years, 435 00:24:38,784 --> 00:24:40,675 like that's going to get pretty popular. 436 00:24:40,677 --> 00:24:44,504 So yeah, mean, you would never think you're just gonna pop an electric 437 00:24:44,504 --> 00:24:48,881 something into the water and spin around on it, but it's happening. 438 00:24:48,881 --> 00:24:51,144 So it's been really great to see that too. 439 00:24:51,348 --> 00:24:53,910 That's mean, that's a really good you brought up a lot of really interesting 440 00:24:53,910 --> 00:24:54,341 things there. 441 00:24:54,341 --> 00:24:59,345 mean, one, especially with electric watercraft, I know we're not trying to 442 00:24:59,345 --> 00:25:02,938 focus on sometimes always environmental impacts, but that I think has actually 443 00:25:02,938 --> 00:25:04,809 been an area that is. 444 00:25:05,674 --> 00:25:06,705 definitely much needed. 445 00:25:06,705 --> 00:25:10,778 You just look at how much pollution can kind of come from your traditional like 446 00:25:10,778 --> 00:25:12,399 gas powered boat. 447 00:25:12,500 --> 00:25:17,033 And it I think the great part of going with electric boat is just the fact you 448 00:25:17,033 --> 00:25:20,305 kind of get the advantages of a sailboat where it's way quieter. 449 00:25:20,626 --> 00:25:23,308 And you can kind of actually talk to someone next to you and have the engine 450 00:25:23,308 --> 00:25:25,600 roar and then obviously the environmental impacts of it too. 451 00:25:25,600 --> 00:25:27,711 it's they're just so much fun to drive. 452 00:25:28,132 --> 00:25:29,104 And then that's also 453 00:25:29,104 --> 00:25:32,125 about the electric surf boats too is that they're so much heavier. 454 00:25:32,125 --> 00:25:37,266 So, you know, in a, in a, well, in a regular surf boat, you have to ballast the 455 00:25:37,266 --> 00:25:41,208 boat, with not only extra water, but some people put extra weight in there. 456 00:25:41,208 --> 00:25:43,648 Well, you know, batteries, they weigh a considerable amount. 457 00:25:43,648 --> 00:25:46,779 So where you place those batteries in these electric surf boats can help 458 00:25:46,779 --> 00:25:50,840 generate a better looking wave for, electric wake surfing. 459 00:25:50,840 --> 00:25:54,911 So, and I'm specifically talking about wake surfing, but you know, you're seeing 460 00:25:54,911 --> 00:25:57,732 these electric boats all over the board from deck boats 461 00:25:58,875 --> 00:26:01,396 You know, they are ocean boats. 462 00:26:01,577 --> 00:26:04,879 So it's been really kind of fun to watch that whole industry. 463 00:26:04,879 --> 00:26:09,902 We have a few of these that come to our shows and you can try them out. 464 00:26:09,902 --> 00:26:12,985 We have a couple of locations at Electrify Expo where we're on the water. 465 00:26:12,985 --> 00:26:16,947 And so we'll dock these electric surf boats or I'm sorry, these electric boats 466 00:26:16,947 --> 00:26:19,169 right on the water and people will be able to demo them. 467 00:26:19,169 --> 00:26:24,913 In fact, the last couple of years we've had electric personal watercraft. 468 00:26:25,277 --> 00:26:29,259 The best way to say this would be like, for your audience would be like, Kawasaki 469 00:26:29,259 --> 00:26:31,720 has a jet ski, Yamaha has the wave runner. 470 00:26:31,720 --> 00:26:33,582 You guys are probably familiar with that terminology. 471 00:26:33,582 --> 00:26:38,334 It's personal watercraft, but we've had electric personal watercraft come out and 472 00:26:38,334 --> 00:26:41,756 you're hopping on these electric, gosh, I'm gonna get killed for saying this, but 473 00:26:41,756 --> 00:26:45,318 these electric jet skis, it's not a Kawasaki product, but electric jet skis 474 00:26:45,318 --> 00:26:47,069 for the sake of explanation. 475 00:26:47,069 --> 00:26:51,261 And like you said, all you hear is the splashing of the water, but the instant 476 00:26:51,261 --> 00:26:53,913 acceleration like you have in a car is still there. 477 00:26:53,913 --> 00:26:54,893 So it's 478 00:26:55,151 --> 00:26:59,396 It's just crazy to hop on these amazing electric personal watercraft and 479 00:26:59,396 --> 00:27:00,248 experience them. 480 00:27:00,248 --> 00:27:01,381 So much fun. 481 00:27:01,876 --> 00:27:04,956 Yeah, and it's I mean, you cover quite a few different things there, too, because 482 00:27:04,956 --> 00:27:10,116 like with electric motorcycles back in college, foolishly, I used to have a Honda 483 00:27:10,116 --> 00:27:14,976 CBR 900 RR, which somehow I didn't die on that thing, but it was so much fun. 484 00:27:14,976 --> 00:27:17,776 And then it's been over a decade now. 485 00:27:17,776 --> 00:27:22,556 I actually there was a electric motorcycle company in southern Oregon called Brammo, 486 00:27:22,556 --> 00:27:25,996 which I don't know if anyone listening or BJ, if you're familiar with them. 487 00:27:25,996 --> 00:27:30,676 But they essentially made the range, I think, was 150 miles, but it's essentially 488 00:27:30,676 --> 00:27:31,516 electric Ducati. 489 00:27:31,516 --> 00:27:31,830 I mean, 490 00:27:31,830 --> 00:27:36,949 It was so wild to get on one those for the first time because you just you have 491 00:27:37,607 --> 00:27:42,118 Not only do you have the electric torque and instant speed that everyone thinks 492 00:27:42,118 --> 00:27:46,840 about an electric vehicle, but when you go into a turn and you just ride it, there's 493 00:27:46,840 --> 00:27:50,831 none of the vibrations or other things you get with like a traditional combustion 494 00:27:50,831 --> 00:27:51,481 engine. 495 00:27:51,481 --> 00:27:54,332 So you your ride is just so much smoother. 496 00:27:54,332 --> 00:27:57,593 And when you're kind of going on these twisty turns like these turns, it's just 497 00:27:57,593 --> 00:28:01,524 such a wild experience that how you can kind of just stick it and also just pivot 498 00:28:01,524 --> 00:28:02,544 around it. 499 00:28:03,088 --> 00:28:05,580 I think was always the future of the challenge of just been trying to get the 500 00:28:05,580 --> 00:28:09,894 batteries and the energy density down and then they end up getting bought by Polaris 501 00:28:09,894 --> 00:28:11,816 and It didn't seem like forever. 502 00:28:11,816 --> 00:28:14,348 They did anything with the technology So it's really great to see these others 503 00:28:14,348 --> 00:28:18,272 coming back into the space and actually making electric motorcycles because 504 00:28:18,272 --> 00:28:22,136 there's still so much potential there and The price is still a little on the 505 00:28:22,136 --> 00:28:24,828 spending side, but finally coming down with those as well, too 506 00:28:25,300 --> 00:28:26,610 Yeah, it is. 507 00:28:27,091 --> 00:28:32,493 We've had a company called Rivid, R -Y -V -I -D, at our events multiple times. 508 00:28:32,493 --> 00:28:38,896 They have really awesome styling, and it's an electric motorcycle that is awesome for 509 00:28:38,896 --> 00:28:39,636 the street. 510 00:28:39,636 --> 00:28:42,988 And you have all these different versions of bikes that are coming out, and I'm 511 00:28:42,988 --> 00:28:47,470 gonna butcher the categories of these, but you have cruiser bikes, and then you might 512 00:28:47,470 --> 00:28:51,321 have more long -haul bikes or motorcycles, and then you might have more sport, like 513 00:28:51,321 --> 00:28:53,318 you had more of a sport version. 514 00:28:53,318 --> 00:28:55,759 I mean, back in the day, we used to call them croft rockets, I'm sure. 515 00:28:55,759 --> 00:28:58,070 I mean, you and you have. 516 00:28:58,251 --> 00:28:59,631 Yeah, you have those. 517 00:28:59,631 --> 00:29:01,262 You have those coming online now, too. 518 00:29:01,262 --> 00:29:10,007 So and if you're if you love riding, I get like as a car guy, I get the love of the 519 00:29:10,007 --> 00:29:14,679 sound and of that rumble that you have. 520 00:29:14,719 --> 00:29:19,321 But when you turn that off and you can just feel the road, it is a it is a really 521 00:29:19,321 --> 00:29:20,382 amazing experience. 522 00:29:20,382 --> 00:29:22,653 And you do become more one with that bike. 523 00:29:23,304 --> 00:29:27,168 So you've got to try it in order to appreciate it. 524 00:29:27,168 --> 00:29:31,523 So I really recommend people to go out and try one, whether it's at their local 525 00:29:31,523 --> 00:29:34,025 showroom or at our festival, it's worth 526 00:29:34,313 --> 00:29:39,585 I think for more, I think even with motorcycles, the experience of going 527 00:29:39,585 --> 00:29:43,936 electric is even more, much more extreme actually than going in a car. 528 00:29:44,077 --> 00:29:49,348 Obviously you get like the acceleration and depending if you kind of know what you 529 00:29:49,348 --> 00:29:53,720 actually do on track, there's definitely kind of better ways you can tune into the 530 00:29:53,720 --> 00:29:54,080 vehicle. 531 00:29:54,080 --> 00:29:56,101 But with a motorcycle, it's such 532 00:29:57,331 --> 00:29:58,671 physical experience you have with it. 533 00:29:58,671 --> 00:30:02,552 it's just so the contact you have with the road and kind of being able to hear so 534 00:30:02,552 --> 00:30:03,993 many more things when you're going down the road. 535 00:30:03,993 --> 00:30:07,934 My only issue with electric motorcycles and obviously this is kind of sold by a 536 00:30:07,934 --> 00:30:12,035 horn, but there are so many times I just be in my CBR and good or bad. 537 00:30:12,035 --> 00:30:14,816 mean, you have to drive much more offensively so people can't always see or 538 00:30:14,816 --> 00:30:15,766 hear you. 539 00:30:15,766 --> 00:30:19,857 And at least with the Honda, you could rev it a little bit just to make sure people 540 00:30:19,857 --> 00:30:21,207 are aware you're there. 541 00:30:23,104 --> 00:30:26,696 So I think having a good horn on some of these and that was the big takeaway I had 542 00:30:26,696 --> 00:30:32,479 when I wrote this Brammo was it was so much fun and just so fast, but you could 543 00:30:32,479 --> 00:30:37,402 easily be going, especially in an urban setting, going down some blocks and no one 544 00:30:37,402 --> 00:30:40,804 would even know you're there and they would just pull out before they're they 545 00:30:40,804 --> 00:30:42,555 kind of their eyes are opened. 546 00:30:43,015 --> 00:30:44,416 And so. 547 00:30:44,478 --> 00:30:48,120 I think that's all great to hear and such an underrated thing for a lot of 548 00:30:48,120 --> 00:30:52,283 motorcycle riders if anyone listening is a motorcycle rider. 549 00:30:52,283 --> 00:30:55,074 The other thing that I think you brought up and this is going to go to the point I 550 00:30:55,074 --> 00:30:59,197 made earlier is about e -bikes and I agree with you sometimes a lot. 551 00:30:59,197 --> 00:31:02,249 mean I have some I have a pair as well. 552 00:31:02,249 --> 00:31:08,452 My wife and I have both have a super 73s and they are just so much fun and what's 553 00:31:08,452 --> 00:31:09,652 really I think. 554 00:31:10,067 --> 00:31:10,918 doesn't get enough credit. 555 00:31:10,918 --> 00:31:13,069 I sometimes, yeah, I lived in Portland for a decade. 556 00:31:13,069 --> 00:31:19,565 So I used to have a road bike and even at first I would kind of give e -bike people 557 00:31:19,565 --> 00:31:22,387 some guff for like, that's not real. 558 00:31:22,387 --> 00:31:25,990 That's just a way to not work out like you were saying, but it totally still is a 559 00:31:25,990 --> 00:31:26,300 work. 560 00:31:26,300 --> 00:31:30,894 I think the bigger thing that is really underrated going from the safety 561 00:31:30,894 --> 00:31:34,617 standpoint in urban settings, again, is just having that. 562 00:31:34,887 --> 00:31:38,139 It depends on the e -bike, but having that kind of quick torque that you can pull 563 00:31:38,139 --> 00:31:41,882 into play into to really get across a busy intersection and some of these other 564 00:31:41,882 --> 00:31:46,266 things that actually make bike running, I think, more approachable for a lot more 565 00:31:46,266 --> 00:31:49,838 people and just feel safer too, because you're able to get across busy 566 00:31:49,838 --> 00:31:51,259 intersections or other things. 567 00:31:51,259 --> 00:31:54,312 Or if you find yourself in a bad situation, you have that ability to kind 568 00:31:54,312 --> 00:31:56,073 of get out of that much faster. 569 00:31:56,672 --> 00:31:57,993 You can, you can. 570 00:31:57,993 --> 00:32:01,766 And we have, you know, these different experiences at electrify where you can try 571 00:32:01,766 --> 00:32:03,328 out these different styles of bikes. 572 00:32:03,328 --> 00:32:07,491 So, you know, if you want to hop into more of a high speed version of a bike, not, 573 00:32:07,491 --> 00:32:12,275 not quite an electric motorcycle, but more of a, I think it's more of a class three 574 00:32:12,275 --> 00:32:12,925 bike. 575 00:32:12,925 --> 00:32:17,479 We have a full separate demo course for those bikes versus, you know, maybe more 576 00:32:17,479 --> 00:32:20,412 of like a traditional, a traditional bike. 577 00:32:20,412 --> 00:32:22,043 And the, there's so many different types of bikes. 578 00:32:22,043 --> 00:32:23,635 There's pedal assist bikes. 579 00:32:23,635 --> 00:32:24,735 There's no throttle at all. 580 00:32:24,735 --> 00:32:24,966 Right. 581 00:32:24,966 --> 00:32:25,656 So 582 00:32:25,887 --> 00:32:27,171 it as you pedal. 583 00:32:27,171 --> 00:32:27,644 that's yeah. 584 00:32:27,644 --> 00:32:29,936 was, I was drawing a blank on the, you were right. 585 00:32:29,936 --> 00:32:30,600 Pedal assist. 586 00:32:30,600 --> 00:32:30,892 That's 587 00:32:30,892 --> 00:32:31,733 Yeah, pedal assist. 588 00:32:31,733 --> 00:32:37,127 So, and then there's other bikes where you actually do have a twist throttle or a 589 00:32:37,127 --> 00:32:37,928 thumb throttle. 590 00:32:37,928 --> 00:32:41,231 So, you know, there's, there's many different versions out there and I'm 591 00:32:41,231 --> 00:32:43,302 seeing these bikes pop up in more places. 592 00:32:43,302 --> 00:32:47,245 So I'm seeing e -bikes pop up in power sports showrooms. 593 00:32:47,245 --> 00:32:50,798 So the same places where you might buy a side by side or a boat. 594 00:32:51,640 --> 00:32:54,722 I'm, seeing bikes even at like automotive showrooms now. 595 00:32:54,722 --> 00:32:58,505 So yeah, they're, definitely popping up all over the place. 596 00:32:59,873 --> 00:33:03,898 I realize that we've kind of covered all sorts of different areas. 597 00:33:03,898 --> 00:33:08,394 Are there any areas that you want to see like more exhibitors if there's anyone 598 00:33:08,394 --> 00:33:14,072 listening in a certain space come to Electrify Expo or anything you're hearing 599 00:33:14,072 --> 00:33:14,782 from people attending? 600 00:33:14,782 --> 00:33:18,416 Like, God, I wish there were more XYZ here at this event. 601 00:33:19,063 --> 00:33:23,394 Well, I mean, think that the educational element of going electric is super 602 00:33:23,394 --> 00:33:23,984 important. 603 00:33:23,984 --> 00:33:29,456 So I would love to see the EV charging category continue to grow. 604 00:33:30,176 --> 00:33:34,177 You know, it's typically been more of a B2B environment with those EV charger 605 00:33:34,177 --> 00:33:36,698 brands. 606 00:33:36,698 --> 00:33:41,399 you know, no one's, well, I can't say anybody's taken a true leadership position 607 00:33:41,399 --> 00:33:47,741 in really catering and developing a brand with the consumer. 608 00:33:48,895 --> 00:33:52,758 There's EV charging hardware and then there's EV charging networks. 609 00:33:52,758 --> 00:33:58,571 So the charging networks would be akin to a Shell gas station or an Exxon gas 610 00:33:58,571 --> 00:34:00,051 station, a place to charge up, right? 611 00:34:00,051 --> 00:34:06,415 So I think that there's a big opportunity for an electric charging network to come 612 00:34:06,415 --> 00:34:11,047 in and really use our Electrify Expo platform to develop some serious brand 613 00:34:11,047 --> 00:34:12,688 equity in the space. 614 00:34:12,688 --> 00:34:15,609 that is an area where there is a lot 615 00:34:18,104 --> 00:34:24,817 concern about operability because EV owners are showing up at these charging 616 00:34:24,817 --> 00:34:31,800 networks and they're getting to chargers that are not operable in many cases and at 617 00:34:31,800 --> 00:34:32,611 many times. 618 00:34:32,611 --> 00:34:36,112 And it's really hurting the brands that are out there right now from developing 619 00:34:36,112 --> 00:34:39,784 something, relationship of trust with the consumer. 620 00:34:39,784 --> 00:34:42,265 So I'm interested to see what happens with Iona. 621 00:34:42,265 --> 00:34:44,166 Have you been following Iona at 622 00:34:44,819 --> 00:34:49,211 I have been, think there's a lot of, this is just me personally, I think there's a 623 00:34:49,211 --> 00:34:53,023 lot of interesting things being said, but so far they've been said. 624 00:34:53,283 --> 00:34:57,565 There's one or two sites that might be going live soon, that's great. 625 00:34:57,605 --> 00:35:00,887 I think personally just kind of looking from the outside in. 626 00:35:00,907 --> 00:35:06,309 My only concern is it's very clear in this space, money doesn't solve problems. 627 00:35:07,130 --> 00:35:11,105 because there's been a lot of money thrown around and it still moves at a pretty 628 00:35:11,105 --> 00:35:11,886 glacial space. 629 00:35:11,886 --> 00:35:18,544 So having seven different very large OEMs work together to come together on one way 630 00:35:18,544 --> 00:35:23,400 to move forward and throwing money at the problem, I'm still cautiously optimistic. 631 00:35:23,400 --> 00:35:24,451 I'll leave it at that. 632 00:35:24,451 --> 00:35:26,733 But I think you're totally right. 633 00:35:27,283 --> 00:35:31,848 I'm with you and I understand the concern. 634 00:35:31,848 --> 00:35:36,722 I think money solves problems if the money lands into the hands of the right people. 635 00:35:36,722 --> 00:35:40,496 And I don't think the money has been landing into the hands of the right people 636 00:35:40,496 --> 00:35:42,047 in the private sector. 637 00:35:42,628 --> 00:35:45,300 So that's got to be flushed out. 638 00:35:45,300 --> 00:35:50,384 That is a big problem that needs to be addressed. 639 00:35:50,384 --> 00:35:54,995 I think one of the big issues too, even for the existing charge point providers 640 00:35:54,995 --> 00:35:58,616 out there is just the fact that money doesn't speed up permitting or utilities 641 00:35:58,616 --> 00:36:00,186 or anything like that. 642 00:36:00,787 --> 00:36:03,807 There's been multiple stories of people I've talked to that it's like, I'll pay 643 00:36:03,807 --> 00:36:04,078 you now. 644 00:36:04,078 --> 00:36:06,498 I'll do double whatever it just takes to get this thing in the ground. 645 00:36:06,498 --> 00:36:10,369 They're like, nah, you're in the queue like everyone else. 646 00:36:10,649 --> 00:36:15,950 Whether it's a charging thing that this utility is working on or some large other 647 00:36:15,950 --> 00:36:16,741 expansion project. 648 00:36:16,741 --> 00:36:18,233 It's kind of viewed as all this 649 00:36:18,233 --> 00:36:18,913 same thing. 650 00:36:18,913 --> 00:36:23,855 And I think that that is just inherently one of the large hurdles that this 651 00:36:23,855 --> 00:36:25,185 industry is facing. 652 00:36:25,185 --> 00:36:27,006 And I'm not I think it can be improved. 653 00:36:27,006 --> 00:36:29,206 I don't know if it can necessarily be fixed. 654 00:36:29,206 --> 00:36:31,237 But once again, that's just one issue. 655 00:36:31,237 --> 00:36:34,968 And you're totally right that there's other things that can be solved as well as 656 00:36:34,968 --> 00:36:38,589 kind of bringing the right groups together to understand what some of these 657 00:36:38,589 --> 00:36:44,751 challenges are that are unique to charging infrastructure and charging location. 658 00:36:45,896 --> 00:36:51,298 but also we had a guest on previously who actually had made his career as a lawyer 659 00:36:51,298 --> 00:36:55,669 for telecoms and essentially writing the regulations and legislation or not 660 00:36:55,669 --> 00:37:02,601 legislation, but contracts for cell telecom providers to get cell tower 661 00:37:02,601 --> 00:37:03,621 leases. 662 00:37:03,681 --> 00:37:08,713 And he's now taking a really big step into the EV space because it's a very similar 663 00:37:08,713 --> 00:37:12,624 challenge where you have to deal with negotiated lease rates and contracts and 664 00:37:12,624 --> 00:37:13,684 who has 665 00:37:14,048 --> 00:37:18,812 Who can work on it when who has the right access to this land and all these kind of 666 00:37:18,812 --> 00:37:23,766 what seem like What should be figured out and straightforward things that are 667 00:37:23,766 --> 00:37:30,801 clearly still a little bit of the Wild West So it's just I don't know if that 668 00:37:30,801 --> 00:37:33,924 could easily be its own podcast with those challenges right 669 00:37:34,292 --> 00:37:38,695 But I'm curious if there's any groups that you've looked at or not even as a 670 00:37:38,695 --> 00:37:43,838 electrify expo, but you yourself as an EV driver that you've found to be pretty 671 00:37:43,838 --> 00:37:47,420 reliable or ones you go for over others potentially. 672 00:37:47,738 --> 00:37:48,308 No, not really. 673 00:37:48,308 --> 00:37:52,081 I've had the same problems that I think every other EV owner has had. 674 00:37:52,461 --> 00:37:55,983 But fortunately, I don't have to charge in the wild too much. 675 00:37:57,425 --> 00:38:02,208 I think that the manufacturers embracing the North American charging standard, 676 00:38:02,208 --> 00:38:10,514 which is basically the Tesla plug, is a good thing to improve this idea of 677 00:38:10,514 --> 00:38:14,746 reliability and operability because the supercharger network has a better 678 00:38:14,746 --> 00:38:15,907 operability. 679 00:38:16,876 --> 00:38:19,877 quotient than say the other charging networks that are out there. 680 00:38:19,877 --> 00:38:21,377 So I think that's great. 681 00:38:21,857 --> 00:38:26,877 And I am positive about what I own is doing. 682 00:38:26,877 --> 00:38:28,177 I think you're right. 683 00:38:28,177 --> 00:38:29,737 It's still a work in progress. 684 00:38:29,737 --> 00:38:34,637 And I don't think that they start rolling out their network until late 2025. 685 00:38:34,637 --> 00:38:38,097 And we might not even see the first stations until 2026. 686 00:38:38,477 --> 00:38:43,429 So that speaks to this, I don't know if I can call it a supply chain issue of 687 00:38:43,429 --> 00:38:48,724 this these elements in this road to building out this network taking too long, 688 00:38:49,690 --> 00:38:51,064 which is a problem, 689 00:38:51,064 --> 00:38:56,002 is, but I'm not sure that that's completely still on the manufacturer side. 690 00:38:56,002 --> 00:39:00,440 I know a lot of it's been kind of utility sides, like transformers and the other 691 00:39:00,440 --> 00:39:03,655 kind of support infrastructure to get to these sites. 692 00:39:03,827 --> 00:39:04,287 Yeah. 693 00:39:04,287 --> 00:39:07,947 Yeah, but then you have these same cities or states talking a really big game about, 694 00:39:07,947 --> 00:39:14,227 you know, their mandates for 2030 and yet they're slowing EV adoption because of red 695 00:39:14,227 --> 00:39:19,867 tape or bureaucracy or layers within their inflated, you know, staffing resources 696 00:39:19,867 --> 00:39:22,527 that takes too long to get stuff done, right? 697 00:39:22,527 --> 00:39:23,527 Let's just call it as it is. 698 00:39:23,527 --> 00:39:25,407 We all see it. 699 00:39:25,735 --> 00:39:31,393 So how that changes, it's great that people like your past guest are working on 700 00:39:31,393 --> 00:39:33,656 that because it's definitely needed. 701 00:39:34,558 --> 00:39:35,534 For sure. 702 00:39:36,476 --> 00:39:40,698 That and that's really interesting here around the EV education component and also 703 00:39:40,698 --> 00:39:47,200 having a larger presence from EV charging or at least the charge point operators. 704 00:39:47,321 --> 00:39:52,823 When you talk about EV education, are you talking more about just like even slow 705 00:39:52,823 --> 00:39:56,935 basic seminars, I guess, for those people who are just thinking about an EV like 706 00:39:56,935 --> 00:40:00,916 what does level two charging in someone's home look like or what they have to do 707 00:40:00,916 --> 00:40:01,847 once they bought EV? 708 00:40:01,847 --> 00:40:04,588 Is that kind of what you're talking about or is it? 709 00:40:04,588 --> 00:40:05,118 Yeah. 710 00:40:05,118 --> 00:40:08,318 No, we speak a foreign language in this industry that nobody understands. 711 00:40:08,318 --> 00:40:08,958 Nobody gets it. 712 00:40:08,958 --> 00:40:10,358 It's ridiculous, right? 713 00:40:10,358 --> 00:40:14,038 I mean, at some point, at one point we were talking amp -ampage and kilowatts, 714 00:40:14,038 --> 00:40:15,838 and now we have these levels. 715 00:40:16,058 --> 00:40:20,578 And I think Chargeway has done a good job of simplifying it as best as you can. 716 00:40:20,578 --> 00:40:30,178 But look, most people are to picking 87, 89, or 91. 717 00:40:30,758 --> 00:40:31,934 know, regular 718 00:40:31,934 --> 00:40:34,905 you know, premium and supreme or whatever it is. 719 00:40:34,905 --> 00:40:38,506 And it's very easy to understand what I'm choosing. 720 00:40:39,587 --> 00:40:41,448 It's not that way with charging. 721 00:40:41,448 --> 00:40:44,869 so, you know, developing that language, I think is going to be key. 722 00:40:44,869 --> 00:40:47,350 I Charger has probably got the lead on that. 723 00:40:47,510 --> 00:40:52,252 And they might tweak and make things even more simple as time goes around. 724 00:40:52,252 --> 00:40:54,293 no, that education is important. 725 00:40:54,293 --> 00:40:57,955 And that's a whole reason why Amazon came to Electrify Expo is because they really 726 00:40:57,955 --> 00:40:58,895 wanted to 727 00:40:59,345 --> 00:41:01,436 broader EV adoption through education. 728 00:41:01,436 --> 00:41:04,718 So at Electrify Expo, we have this full area that's called the Amazon recharge 729 00:41:04,718 --> 00:41:05,399 zone. 730 00:41:05,399 --> 00:41:10,532 And we put experts in front of basically a podcast desk and we have panels that 731 00:41:10,532 --> 00:41:16,655 educate people about what the levels mean, how fast to charge, try to debunk these 732 00:41:16,655 --> 00:41:20,387 myths and information that is only two or three years old, but is now totally 733 00:41:20,387 --> 00:41:21,448 irrelevant. 734 00:41:22,168 --> 00:41:24,140 So it's really important. 735 00:41:24,140 --> 00:41:25,640 This education element is really important. 736 00:41:25,640 --> 00:41:26,270 I 737 00:41:26,643 --> 00:41:30,217 That happens at Electrify Expo and that's an important part of what we're doing. 738 00:41:30,217 --> 00:41:37,286 But automakers and everybody within the supply chain need to adopt this more 739 00:41:37,286 --> 00:41:40,590 layman's way of communicating with the consumer. 740 00:41:40,590 --> 00:41:42,842 Otherwise, we're just talking alphabet soup. 741 00:41:43,302 --> 00:41:44,533 I mean, I can agree with you more. 742 00:41:44,533 --> 00:41:48,214 mean, we have Matt Teske on this program probably quarterly just for the exact 743 00:41:48,214 --> 00:41:52,006 reason and You mentioned the North American charging standard I think a lot 744 00:41:52,006 --> 00:41:57,948 of kind of the EV nerds kind of push back as to whether that being the How big of an 745 00:41:57,948 --> 00:42:02,940 impact it'll have but I I still think that from a the standpoint of people who are 746 00:42:02,940 --> 00:42:07,833 new to EVs the fact that is Even though it's not that wild but having a different 747 00:42:07,833 --> 00:42:11,334 charger from home charging to DC fast charging 748 00:42:11,634 --> 00:42:14,474 It's just another level of explanation you have to do. 749 00:42:14,474 --> 00:42:17,874 And if you can really have it so that port is the same, whether it's at home or on 750 00:42:17,874 --> 00:42:21,614 the road, and then all you say is your home chargers overnight and the ones on 751 00:42:21,614 --> 00:42:25,574 the road are like 20 to 30 minutes, that makes it pretty quickly for people to make 752 00:42:25,574 --> 00:42:29,134 that understanding much more similar to like you were telling about 89, 91. 753 00:42:29,134 --> 00:42:32,794 Most people probably go and tell you what those actually that rating means, but they 754 00:42:32,794 --> 00:42:36,114 at least know when they go to fill up their car, what, which one they need to 755 00:42:36,114 --> 00:42:37,394 put in it. 756 00:42:37,394 --> 00:42:39,394 Um, and so just trying to, 757 00:42:39,544 --> 00:42:43,607 simplify and make it as approachable for everyone is kind of the biggest thing that 758 00:42:43,607 --> 00:42:44,628 this industry needs right now. 759 00:42:44,628 --> 00:42:48,681 And I think that's one of the big reasons I wanted to have yawn because I think 760 00:42:48,681 --> 00:42:52,924 Electrify Expo is doing that so well in person and bring a lot of these different 761 00:42:52,924 --> 00:42:53,695 topics together. 762 00:42:53,695 --> 00:42:55,406 So it's really great to 763 00:42:55,856 --> 00:42:59,928 kind of hear about what's really taken off in areas where hopefully anyone listening 764 00:42:59,928 --> 00:43:03,620 will kind of step up and also be a part at all these different locations. 765 00:43:03,620 --> 00:43:09,323 So I realize we're kind of coming up on the time we have today, but BJ, for anyone 766 00:43:09,323 --> 00:43:13,035 who's interested in either becoming a sponsor or learning more about Electrify 767 00:43:13,035 --> 00:43:17,627 Expo and any of the upcoming locations, what are the best ways to learn more and 768 00:43:17,627 --> 00:43:19,278 then engage with your team? 769 00:43:19,304 --> 00:43:21,626 Yeah, come check us out at electrifyexpo .com. 770 00:43:21,626 --> 00:43:22,517 See what we're all about. 771 00:43:22,517 --> 00:43:25,259 There's information there not only to attend the festivals, but if you want to 772 00:43:25,259 --> 00:43:28,772 get involved and participate, there's ways to learn about that. 773 00:43:28,772 --> 00:43:33,095 And then if you live in any of these markets that we go to or close to it, I 774 00:43:33,095 --> 00:43:35,757 invite you out to experience it. 775 00:43:37,239 --> 00:43:39,991 It's really a rewarding experience to watch. 776 00:43:39,991 --> 00:43:45,846 I think a lot of your audiences have already adopted EVs, but just to watch 777 00:43:45,846 --> 00:43:48,207 this new wave of consumer come in and 778 00:43:48,630 --> 00:43:53,149 how many people are interested in going electric is really exciting to see. 779 00:43:53,890 --> 00:43:56,030 So 2025 looks amazing. 780 00:43:56,669 --> 00:44:01,010 We'll be going into some new markets, but I think what's most interesting is all the 781 00:44:01,010 --> 00:44:03,690 new products that are coming from the automakers, from the motorcycle 782 00:44:03,690 --> 00:44:08,090 manufacturers, from the power sports industry, really gonna be a great time to 783 00:44:08,090 --> 00:44:09,510 go electric next year. 784 00:44:09,510 --> 00:44:13,730 So looking forward to maybe doing this again in 2025 and telling you about all 785 00:44:13,730 --> 00:44:15,630 the new things that have come into the festival. 786 00:44:15,933 --> 00:44:18,021 For sure, we're really looking forward to it. 787 00:44:18,021 --> 00:44:19,574 Thanks again, BJ. 788 00:44:19,617 --> 00:44:22,122 With that, I'll let you get going and have a great day. 789 00:44:22,122 --> 00:44:23,027 Thank you, Chase. 790 00:44:28,510 --> 00:44:32,711 Thank you for tuning into this episode of the Great Connections podcast featuring BJ 791 00:44:32,711 --> 00:44:36,442 Birtwell, the founder and CEO of Electrify Expo. 792 00:44:36,442 --> 00:44:39,753 We hope you enjoyed hearing BJ's fascinating background and learning about 793 00:44:39,753 --> 00:44:44,414 how Electrify Expo is making electric vehicle experiences more accessible and 794 00:44:44,414 --> 00:44:45,945 exciting for everyone. 795 00:44:45,945 --> 00:44:49,496 If you enjoy this episode, please share it with at least one other person you believe 796 00:44:49,496 --> 00:44:52,627 would benefit from or enjoy this conversation as well. 797 00:44:52,627 --> 00:44:55,587 Word of mouth helps us reach more listeners and spread the word about the 798 00:44:55,587 --> 00:44:58,418 latest innovations in the electric vehicle space. 799 00:44:58,514 --> 00:45:01,555 Additionally, we'd greatly appreciate it if you could take a moment to leave a 800 00:45:01,555 --> 00:45:03,766 positive review on our podcast page. 801 00:45:03,766 --> 00:45:07,828 Your feedback not only supports our show, but also helps others discover and enjoy 802 00:45:07,828 --> 00:45:09,429 our content too. 803 00:45:09,689 --> 00:45:13,391 Thank you for being a part of the Grid Connections community and until next week, 804 00:45:13,391 --> 00:45:15,932 this is the Grid Connections podcast signing off