The FMCG Marketing Daily | Fans Have More Friends: Heineken's Formula | James Watt launches non-alc brand Fool's | Pizza Hut ads celebrate quarterbacks as

The FMCG Marketing Daily — August 26, 2026 In this episode: • Heineken's US CMO reveals how the brand is actively repositioning around the consumer behaviour shift from digital socialising to real-world connection — without abandoning its core positioning. • BrewDog's controversial co-founder is back with a non-alcoholic challenger brand, signalling that the no-and-low category is now attracting serious founder-led brand investment — not just line extensions from incumbents. • Pizza Hut is dropping the word 'pizza' from its brand name in a bold repositioning move — launching simultaneously with a quarterback-led NFL campaign that signals ambitions well beyond its founding category. Hosted by Marco & Klara. New episode every weekday. Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO

What is The FMCG Marketing Daily?

The essential morning briefing for brand leaders in fast-moving consumer goods. Hosted by Marco and Klara — two senior strategists with decades of experience inside global CPG companies and consultancies. Every episode covers retail media and distribution shifts, brand and competitor moves from Unilever, Coke, Nestlé, and challenger brands, and the macro and regulatory forces reshaping the category. Authoritative. Analytical. No noise. Built for brand managers, trade marketers, CMOs, and agency directors who need to stay ahead.