Marketing News Canada

Our guest Dan Levy is from Unbounce where is the Content Director and responsible for defining and implementing Unbounce’s company-wide content strategy and mentoring their industry-leading content team.

In this episode...

- Unbounce and what they do
- Expansion and beyond landing pages coming soon to Unbounce
- Behind the scenes and creating content for Unbounce
- Educating your audience and making a market for the tool that you are building
- The evolution and importance of landing pages
- Quoting Dan's former boss "Content without strategy is just stuff"
- Creating content at every level of your marketing that converts
- Tip: give people an opportunity within your content to click and learn more.
- Newsjacking
- The importance and power of slowing things down

For more see jellymarketing.com/blog/podcast

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy

Show Notes

Our guest Dan Levy is from Unbounce where is the Content Director and responsible for defining and implementing Unbounce’s company-wide content strategy and mentoring their industry-leading content team. In this episode... - Unbounce and what they do - Expansion and beyond landing pages coming soon to Unbounce - Behind the scenes and creating content for Unbounce - Educating your audience and making a market for the tool that you are building - The evolution and importance of landing pages - Quoting Dan's former boss "Content without strategy is just stuff" - Creating content at every level of your marketing that converts - Tip: give people an opportunity within your content to click and learn more. - Newsjacking - The importance and power of slowing things down For more see jellymarketing.com/blog/podcast

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy

What is Marketing News Canada?

Marketing News Canada spotlights the people, ideas, and innovations redefining Canadian marketing. Produced by SocialNext, Canada’s largest independent marketing conference series, we bring you candid conversations with marketers, founders, creators, and industry leaders shaping the future of the industry.

Recorded live at SocialNext events and through in-depth interviews from coast to coast, each episode dives into the ideas, bold campaigns, and community-driven strategies defining the Canadian marketing landscape. If you care about Canadian creativity, innovation, and the people behind the work, you’re in the right place.

Presented by Marketing News Canada www.marketingnewscanada.com