Most goal-setting advice starts with your why, the deep, soul-searching question everyone knows they're meant to answer but rarely do. Keith Abraham, one of the world's leading authorities on goal achievement, thinks that's exactly backwards, and too hard for anyone with a job and a diary.
He starts somewhere else entirely, with a short list of feelings almost nobody names out loud before setting a goal. Once that shifts, the goal itself, the reasons behind it, and the people who can help all fall into a completely different order.
What that starting question actually is, and why it beats a purpose statement, is the part worth hearing.
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