The Professional Artist Podcast: Art Business Transformations

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What if getting your art discovered has less to do with chasing galleries and more to do with putting your work where people can find it?

In this episode of The Professional Artist Podcast, landscape painter Thomas Sarrantonio is featured by the Professional Artist Association (https://professionalartist.com/join), the world's fastest-growing global community for committed fine artists.

Based in New York, Thomas has been exhibiting since the 1980s and has spent decades building his career around painting, teaching, and his local artistic community. 

His work has earned a Pollock-Krasner grant and gallery representation, but many of those opportunities came to him rather than through actively pursuing galleries.

In this episode, Thomas shares how showing his work in libraries, bakeries, and other community spaces helped create unexpected opportunities, how relationships with other artists contributed to his career, and what he has learned from working with multiple commercial galleries. 

“Galleries have found me. I never really was good at selling myself, and I didn't feel comfortable doing that, so I usually just gave up on that.”

— Thomas Sarrantonio


Timestamps:

00:00 Introduction
01:38 Field Painting : Plein Air at First Light
04:43 Showing Up Without Selling Yourself  - Libraries, Bakeries, and Community
08:26 Practical Tips for Showing Outside Commercial Galleries
10:55 Sunset With Storm Offshore: A Labor of Love
15:49 Never Give Up Creative Freedom to a Gallery
18:21 Visibility 
20:33 Final Advice

Connect with Thomas

Website: https://www.thomassarrantonio.com/

Instagram: https://www.instagram.com/thomassarrantonio/

Learn more about The Professional Artist Association:

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Instagram: https://www.instagram.com/professionalartistaccelerator

Ready to take the next step in your art career?

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Whether that’s making your next art show your best ever, designing a paid art workshop that is uniquely yours, or getting your artwork into the next right-fit gallery…

…this live, virtual, and interactive challenge will help get you get unstuck.

Register to get a free pass here: https://professionalartist.com/free

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What is The Professional Artist Podcast: Art Business Transformations?

If you want to make it in the art world, talent is key - but so is mastering the business side. The Professional Artist Podcast is where fine artists and commerce meet.

Co-hosts Miguel L. Mayher and Cristina Demiany guide visual artists through an audio gallery, exploring how to show and sell your art, land commissions, apply for artist grants, license your art, and much more.
This is where your art career begins to grow.

Miguel L. Mayher is the Director of Education at the Professional Artist Association. Previously, he worked with Google Arts & Culture, striking partnerships with national museums. He is also a Global Economic Symposium Young Fellow and a One Young World Ambassador.

Cristina Demiany is a Senior Art Business Coach at the Professional Artist Association. She formerly served as Senior Program Manager at Sotheby’s Institute of Art and as Executive Director of the National Children’s Chorus.

The Professional Artist Association is a global organization dedicated to providing real-world education for visual artists, including painters, sculptors, and fine art photographers.