Show Notes
Join Manuel and David as they discuss some of the proven strategies that successful DTC brands are using today.
81% of consumers plan to shop direct-to-consumer brands
Selling direct-to-consumer, commonly referred to as DTC, means companies are selling their products directly to their end customers, therefore, bypassing third-party retailers, wholesalers, or any other type of middlemen to deliver their products.
Known examples of DTC brands include Casper, Warby Parker, and Dollar Shave Club and many others.
A unique approach to growing a DTC brands is to develop a niche audience through mobile and digital channels with content marketing that grabs the attention of that audience. After that, a company starts offering products related to their niche to their audience. Samples of this approach include Food52 and Bon Appétit.
Some of the other major advantages of going direct-to-consumers:
- Owning your consumer data
- Cost Savings by eliminating the middle man or supply chain expenses.
- Control of your own brand by not relying on other companies to present your products.
This episode is brought to you by
MGR Agency. Scaling marketing for leading digital brands.
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Hosted by Manuel Gil del Real, MGR Unplugged is a collection of raw, unedited and spontaneous conversations and interviews about a variety of topics affecting our everyday lives. We talk about technology, business, social media, life hacks, marketing, travel, the economy, sports, entertainment and everything in between. Sit back, relax and enjoy!