The FMCG Marketing Daily | Three major Diageo brands to get | Media Buying Briefing: How Publicis keeps | Campaign Trail: Cheez-It convenes Couch Committee

The FMCG Marketing Daily — September 15, 2026 In this episode: • Diageo is reformulating three of its biggest spirit brands for a lower-ABV future, signalling that moderation is now a core brand strategy rather than a niche play. • Publicis landing PepsiCo's media account without a formal pitch reveals how the agency model is changing — and what that means for FMCG brands reviewing their media relationships. • Cheez-It's college football campaign shows how Kellanova's snack brands are using sports sponsorship to own a specific cultural moment rather than just buy media. Hosted by Marco & Klara. New episode every weekday. Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO

What is The FMCG Marketing Daily?

The essential morning briefing for brand leaders in fast-moving consumer goods. Hosted by Marco and Klara — two senior strategists with decades of experience inside global CPG companies and consultancies. Every episode covers retail media and distribution shifts, brand and competitor moves from Unilever, Coke, Nestlé, and challenger brands, and the macro and regulatory forces reshaping the category. Authoritative. Analytical. No noise. Built for brand managers, trade marketers, CMOs, and agency directors who need to stay ahead.