Rogue Creators

In this episode, Bryan and Loren talk with Wendy Covey, CEO and Co-Founder of TREW Marketing. For over 20 years, Wendy has been a marketing leader for the engineering design and manufacturing space. She hosts a podcast and penned her book Content Marketing, Engineered to help technical marketers interested in content marketing programs. Bryan, Loren, and Wendy chat about making shareable content, the value in repurposing content, Wendy’s fishing record, and much more! You do not want to miss out on this helpful episode!

Show Notes

Shownotes
(2:25) What are you obsessed with?
(6:46) Introducing Wendy Covey
(10:30) Making good, shareable content
(13:17) Underrated areas of content marketing
(17:14) Written content is still important
(18:29) Planning and repurposing content
(21:36) 2021 social trends
(24:01) What’s next for TREW Marketing
(25:53) Wrap up

Links
Bryan Fittin
Loren Lewis
Wendy Covey 
TREW Marketing
TREW Marketing Podcast
TREW Marketing Resources   

Quotes
“Both of us had spent our whole careers marketing to engineers and technical audiences.  We knew the trade shows, the publications.  We knew how to write for this audience.  And so, we decided to narrow our focus and only work with technical audiences.  And once we proclaimed that, our business took off.  We have this saying, ‘you need to say no in order to grow,’ and it worked really well for us.” (8:02)

“There’s this misconception that the video they create has to be top quality, and they just don’t recognize that authenticity is important.  Giving a face to your brand is important, and there’s all different ways you can package video within your content.” (13:58)


What is Rogue Creators?

Stop wasting your time and learn marketing strategies that work. Gain valuable tools and resources, so that you do not get left behind in your industry. We discuss about building authority online, marketing tips and tricks, content marketing, social media strategies, how to get more traffic, search engine optimization, productivity tips, how to brand your company, podcasting, live streaming for Facebook, YouTube, LinkedIn, and Instagram, graphic design, content creation, repurposing content, Facebook and LinkedIn ads, YouTube channel building, video marketing, creating a quality audio, studio set up, and how to be the go to name in your industry.