WEBVTT NOTE This file was generated by Descript 00:00:00.120 --> 00:00:04.230 Matt: In this episode, we're talking about the gazillion dollar sales funnel 00:00:04.230 --> 00:00:09.629 experiment, which is technically part three of my website optimization series. 00:00:09.660 --> 00:00:11.520 So this is the last one let's get into it. 00:00:27.630 --> 00:00:32.610 Oh, I must bear my tongue on some hot, uh, On hot. 00:00:33.210 --> 00:00:33.840 Broth. 00:00:34.140 --> 00:00:35.310 Is what I'm drinking today. 00:00:36.000 --> 00:00:37.200 I know what's like what. 00:00:37.710 --> 00:00:38.280 Who drinks? 00:00:38.730 --> 00:00:39.240 Soup. 00:00:39.810 --> 00:00:41.190 Out of a cup, but I do. 00:00:41.430 --> 00:00:44.160 And, uh, honestly, this, this is it's chicken. 00:00:44.280 --> 00:00:45.240 Like it's chicken broth. 00:00:45.840 --> 00:00:48.120 But it tastes just like hot seawater. 00:00:48.420 --> 00:00:49.200 If I'm being honest. 00:00:50.370 --> 00:00:50.820 Anyway. 00:00:51.420 --> 00:00:53.370 Uh, before we get into it. 00:00:53.820 --> 00:00:56.250 I want to talk about, uh, two things that's happening right now. 00:00:56.250 --> 00:00:56.760 One. 00:00:57.360 --> 00:00:59.700 As always you can go and download my. 00:01:00.240 --> 00:01:05.220 Perfect post cheat sheet, which is over@moneylab.co slash cheat sheet. 00:01:05.490 --> 00:01:06.870 And it's something you can download. 00:01:06.870 --> 00:01:11.460 There's actually a full color version and a print friendly version. 00:01:11.460 --> 00:01:14.520 If you want to print it out, maybe the lamp laminate it, keep it near your desk. 00:01:14.820 --> 00:01:18.000 And every time you go and optimize your blog posts, you can use it. 00:01:18.000 --> 00:01:18.810 You can reference it. 00:01:18.900 --> 00:01:19.320 Okay. 00:01:19.470 --> 00:01:20.310 It's right there for you. 00:01:20.610 --> 00:01:23.100 The second thing I want to talk about, which is something that 00:01:23.100 --> 00:01:29.460 happened last week on cyber Monday, I officially launched carbon it 2.0. 00:01:30.000 --> 00:01:32.430 That is the second version of my. 00:01:33.120 --> 00:01:33.930 WordPress theme. 00:01:33.930 --> 00:01:35.940 It's something that I use on all of my websites. 00:01:36.000 --> 00:01:36.990 It's on semi diversity. 00:01:37.020 --> 00:01:38.010 It's on money lab. 00:01:38.040 --> 00:01:41.400 It's on brew cabin and I want it to update it. 00:01:41.850 --> 00:01:42.600 I don't know why. 00:01:42.660 --> 00:01:44.640 I don't know what compelled me, but I want to do it. 00:01:44.640 --> 00:01:45.600 And this time. 00:01:45.960 --> 00:01:50.250 I wanted to create a settings page, as opposed to you having to go in 00:01:50.250 --> 00:01:54.390 and hand code everything, which is how carbon at 1.0 worked, but you can 00:01:54.390 --> 00:01:56.250 actually do it now with a settings page. 00:01:56.250 --> 00:01:57.570 You can go in and change your. 00:01:57.870 --> 00:02:01.470 Color scheme, your fonts, your navigation bar, all that stuff. 00:02:01.530 --> 00:02:02.370 Can all be done. 00:02:02.670 --> 00:02:05.190 Now without ever touching a single line of code. 00:02:05.340 --> 00:02:08.070 So if you're into that, I highly recommend you go get it. 00:02:08.369 --> 00:02:11.730 Um, the price is now $97. 00:02:11.790 --> 00:02:14.549 And I'm saying that on a podcast, that's never going to get deleted. 00:02:14.549 --> 00:02:16.890 So who knows, but that's what it is right now. 00:02:17.130 --> 00:02:17.820 Go check it out. 00:02:17.820 --> 00:02:19.290 Money lab.co/carbon. 00:02:19.290 --> 00:02:19.410 It. 00:02:20.250 --> 00:02:23.399 Anyway enough with the housekeeping bullshit. 00:02:24.030 --> 00:02:24.510 All right. 00:02:24.810 --> 00:02:29.310 Let's get into the real shit, which is the gazillion dollar sales funnel experiment. 00:02:29.310 --> 00:02:32.070 This is something I did back in may of 2021. 00:02:32.790 --> 00:02:37.619 And it was inspired by my buddy miles Beckler, uh, somebody that I had met, 00:02:38.010 --> 00:02:42.869 I guess, through someone else, uh, to, I think either have him on my show. 00:02:43.920 --> 00:02:44.459 Whatever. 00:02:45.570 --> 00:02:49.890 But we became fast friends and, uh, he actually sort of behind the 00:02:49.890 --> 00:02:51.600 scenes, helped me with all of this. 00:02:52.230 --> 00:02:52.890 And. 00:02:54.239 --> 00:02:59.459 I, you know, Basically the first two experiments and this one are 00:02:59.459 --> 00:03:03.390 all rooted in the same hypothesis, which is, or I guess the same. 00:03:03.450 --> 00:03:04.679 Yeah, the same hypothesis. 00:03:05.130 --> 00:03:06.600 Can I double the revenue. 00:03:07.109 --> 00:03:11.549 On my website without creating or launching any new products or content. 00:03:12.269 --> 00:03:14.970 Now in the last two experiments. 00:03:15.359 --> 00:03:16.470 We were talking about. 00:03:17.010 --> 00:03:18.839 Doing website optimization. 00:03:18.839 --> 00:03:21.660 So optimizing what was actually on the website. 00:03:22.320 --> 00:03:23.760 The reason this is not called. 00:03:23.760 --> 00:03:28.500 That is because we actually didn't do anything on the website to optimize it. 00:03:28.500 --> 00:03:32.040 I mean, we did some stuff, but for the most part, a lot of the 00:03:32.070 --> 00:03:35.369 optimization quote unquote, I'm using air quotes here on a podcast. 00:03:36.690 --> 00:03:37.859 No one can see this. 00:03:38.910 --> 00:03:39.839 But I like doing it anyway. 00:03:40.109 --> 00:03:44.760 As an Italian, a half Italian man, I tend to talk with my hands a lot and I do it. 00:03:44.790 --> 00:03:45.510 You know, it's funny. 00:03:45.510 --> 00:03:47.369 I'm not going to go on a tangent for a second. 00:03:47.820 --> 00:03:48.239 But. 00:03:49.290 --> 00:03:52.140 I actually enjoy talking with my hands. 00:03:52.530 --> 00:03:56.040 It helps me think for some reason it's, it's relaxing to me. 00:03:56.640 --> 00:04:01.109 And whenever I do my voiceovers for swim university or some university videos. 00:04:01.530 --> 00:04:06.209 You know, I just get sent a script and I, I acted out I have to act it out. 00:04:06.209 --> 00:04:09.750 So if you, if you're just, if you're, if you're a fly on the wall, 00:04:10.049 --> 00:04:13.350 you're looking at a guy sitting at his desk alone in the basement. 00:04:14.310 --> 00:04:15.390 Using his hands. 00:04:15.390 --> 00:04:17.670 Try not to knock over as hot seawater. 00:04:18.269 --> 00:04:19.740 That's what you're, that's what you get to see. 00:04:21.029 --> 00:04:21.269 Yeah. 00:04:21.329 --> 00:04:24.030 Alrighty anyway, you know, Uh, so. 00:04:24.719 --> 00:04:27.659 Yeah, the difference here with this experiment. 00:04:28.800 --> 00:04:33.240 Is I'm going to do it by setting up a, an actual marketing sales funnel and 00:04:33.240 --> 00:04:35.190 something that I've struggled with. 00:04:35.820 --> 00:04:38.310 For 15 years, I've. 00:04:39.210 --> 00:04:40.320 So bad at this. 00:04:40.830 --> 00:04:44.250 And you know what I, you know, I, I tell myself this a lot. 00:04:44.789 --> 00:04:48.450 Um, I, and this is like, uh, I'm going to go on another tangent. 00:04:48.570 --> 00:04:48.960 Fuck it. 00:04:49.289 --> 00:04:49.830 Here we are. 00:04:49.950 --> 00:04:50.640 Let's do it live. 00:04:50.849 --> 00:04:51.539 So hi. 00:04:53.729 --> 00:04:55.770 I hate being bad at things. 00:04:56.430 --> 00:04:59.460 I sometimes I'll just own up to it. 00:04:59.490 --> 00:04:59.820 Right. 00:04:59.849 --> 00:05:01.200 For, for a long time. 00:05:01.560 --> 00:05:02.940 I was really bad with money. 00:05:03.360 --> 00:05:08.969 And there was a point in my life where I actually try to quote unquote air quote. 00:05:09.000 --> 00:05:11.370 I hire my mother too. 00:05:12.150 --> 00:05:14.700 Give me an allowance at 25 years old. 00:05:14.940 --> 00:05:18.900 Because I felt like I was so bad with money that I couldn't even control 00:05:18.900 --> 00:05:23.849 my own money and someone else needed to take over my checking account 00:05:23.880 --> 00:05:25.289 so that I didn't overspend and. 00:05:26.099 --> 00:05:29.969 And I just kind of chopped it up to like, well, I'm born this way. 00:05:29.969 --> 00:05:31.140 I'm bad with money. 00:05:31.170 --> 00:05:32.670 So that's who I am. 00:05:32.789 --> 00:05:35.219 That's I gotta live with that for the rest of my life, whatever. 00:05:36.240 --> 00:05:39.120 Uh, same thing with marketing, same thing with this like email stuff. 00:05:39.390 --> 00:05:41.520 I was always like, well, I guess I'm bad at it. 00:05:41.550 --> 00:05:44.789 I might as well, never try or cause every time I would do it, 00:05:44.789 --> 00:05:48.090 I would just get frustrated or I just didn't have like the right. 00:05:48.960 --> 00:05:49.710 Person. 00:05:50.520 --> 00:05:52.710 Or mentor or. 00:05:53.370 --> 00:05:56.190 Game plan or recipe, whatever you want to call it. 00:05:56.190 --> 00:05:57.090 I didn't have that. 00:05:57.090 --> 00:05:59.610 It was like, I was just kind of piecemealing all these 00:05:59.640 --> 00:06:00.510 different things together. 00:06:00.510 --> 00:06:02.760 You know, I'd read something by Nathan Barry on convert 00:06:02.760 --> 00:06:04.710 kit on how he did his funnels. 00:06:05.010 --> 00:06:09.090 I was using MailChimp and it like it honestly, like. 00:06:09.690 --> 00:06:13.380 It's really hard because everyone who has this sort of. 00:06:14.159 --> 00:06:15.360 Method of. 00:06:15.930 --> 00:06:18.210 Building a funnel has a different product. 00:06:18.210 --> 00:06:20.610 And so I'm sitting here trying to do what Nate and Nathan Barry's 00:06:20.610 --> 00:06:22.200 doing my products totally different. 00:06:22.200 --> 00:06:24.150 My audience is totally different. 00:06:25.080 --> 00:06:26.010 Here's an example. 00:06:27.030 --> 00:06:32.099 Uh, and, and what this actual experiment is all about is some university. 00:06:32.580 --> 00:06:33.750 On swimming diversity. 00:06:33.810 --> 00:06:36.120 I teach people how to take care of their pools and hot tubs. 00:06:36.240 --> 00:06:36.750 Okay. 00:06:37.170 --> 00:06:38.670 I sell a course. 00:06:39.210 --> 00:06:41.460 On how to T on how to take care of your pool. 00:06:43.020 --> 00:06:44.099 For the most part. 00:06:44.550 --> 00:06:46.440 Most people who own a pool. 00:06:47.010 --> 00:06:48.990 Keep it open for like four. 00:06:49.020 --> 00:06:52.020 You pretty much use it for only four months out of the year. 00:06:52.349 --> 00:06:52.770 Okay. 00:06:53.520 --> 00:06:56.820 And if you are you're, you know, if you're me. 00:06:57.360 --> 00:06:59.400 Most of the funnels out there. 00:06:59.400 --> 00:07:00.719 Again, air quotes. 00:07:01.620 --> 00:07:03.900 You're there like, oh, you got to nurture. 00:07:04.320 --> 00:07:06.780 You got to nurture the audience, got to make them feel good. 00:07:07.200 --> 00:07:09.240 You got to get them to trust you. 00:07:09.630 --> 00:07:13.170 You know, send out 20 fucking emails in a row and then hit them with the. 00:07:13.200 --> 00:07:15.090 You know, it's the, the Gary Vaynerchuk. 00:07:15.719 --> 00:07:17.159 Punch punch, whatever the fuck. 00:07:18.450 --> 00:07:21.719 Left jab, whatever, you know, What does a jab debt? 00:07:21.780 --> 00:07:23.849 I'm not a boxer own care about two. 00:07:24.270 --> 00:07:25.110 Idiots hit each other. 00:07:25.440 --> 00:07:29.789 Uh, Jab jab, jab, jab, right hook or left hook. 00:07:29.789 --> 00:07:30.240 Who cares? 00:07:31.800 --> 00:07:35.099 But that's the, that was like the whole thing it's like nurturing. 00:07:35.940 --> 00:07:36.479 Okay. 00:07:36.690 --> 00:07:38.610 That's what I followed for the longest time. 00:07:38.700 --> 00:07:43.140 And then I, and then like, it dawned on me, I think two years 00:07:43.140 --> 00:07:44.670 ago, or three years ago, maybe. 00:07:45.420 --> 00:07:48.479 Um, I have a swimming pool. 00:07:48.630 --> 00:07:49.380 I need help. 00:07:49.380 --> 00:07:49.920 Now. 00:07:49.950 --> 00:07:53.909 I don't have time to be nurtured into your little sales funnel sequence. 00:07:54.300 --> 00:07:54.810 Okay. 00:07:55.170 --> 00:07:59.280 I need, I need your freaking course sell it to me also, 00:07:59.280 --> 00:08:01.500 your course isn't like $500. 00:08:01.830 --> 00:08:03.060 It's $50. 00:08:03.570 --> 00:08:05.280 So I have 50 bucks. 00:08:05.580 --> 00:08:07.409 I just moved into a house with a pool. 00:08:07.620 --> 00:08:10.979 I'm struggling my ass off, trying to figure this goddamn thing out. 00:08:11.010 --> 00:08:13.890 And, and, and here you are thinking I got to. 00:08:14.550 --> 00:08:15.450 Ease you into it? 00:08:15.479 --> 00:08:19.560 Well, you know, again, my, my point in that rent is to say, 00:08:20.340 --> 00:08:22.890 That your product and your audience. 00:08:23.550 --> 00:08:27.060 Are going to be very different from the people that we follow online, 00:08:27.060 --> 00:08:28.289 who have their way of doing it. 00:08:28.979 --> 00:08:29.789 And they, and they. 00:08:30.810 --> 00:08:31.650 They print it. 00:08:31.890 --> 00:08:35.970 You know, like it's fact or like, it's like, this is the way. 00:08:36.210 --> 00:08:36.720 And it's like, yeah. 00:08:36.780 --> 00:08:37.710 It's oh way. 00:08:38.670 --> 00:08:39.510 Um, that's fine. 00:08:39.570 --> 00:08:40.710 It's a way to do it. 00:08:42.150 --> 00:08:42.810 The AUA. 00:08:43.110 --> 00:08:44.490 You know, Anyway. 00:08:45.240 --> 00:08:46.080 Speaking of ways. 00:08:47.100 --> 00:08:48.990 Uh, miles. 00:08:50.070 --> 00:08:52.650 Which was nice about this, and this is not going to happen for everybody. 00:08:52.650 --> 00:08:55.620 So just so you know, But like we got on the phone, we got on 00:08:55.650 --> 00:08:56.880 Skype or what a zoom or whatever. 00:08:58.080 --> 00:09:01.440 And he got to look at my business and. 00:09:02.010 --> 00:09:04.980 Thought, Hey, you know, here's what would be a good idea? 00:09:05.010 --> 00:09:06.210 You can use my. 00:09:06.720 --> 00:09:09.930 You know, my funnel, this, this I, this thing that I've created, you 00:09:09.930 --> 00:09:12.330 know, and obviously I don't, I would think he would even admit that he 00:09:12.330 --> 00:09:17.100 didn't create this, but he's branded it for himself and, and is out there. 00:09:17.460 --> 00:09:19.530 Uh, promoting this method. 00:09:19.590 --> 00:09:22.710 And honestly, I was like, you know what, Hey, you got a recipe. 00:09:23.070 --> 00:09:24.420 It's very simple. 00:09:25.080 --> 00:09:26.670 What's the harm in trying it. 00:09:27.540 --> 00:09:29.850 And that's exactly what this experiment is. 00:09:30.690 --> 00:09:31.320 And. 00:09:32.370 --> 00:09:36.120 I put everything in place and it worked. 00:09:36.750 --> 00:09:37.290 Okay. 00:09:37.470 --> 00:09:38.160 It worked. 00:09:39.150 --> 00:09:40.140 Spoiler alert. 00:09:41.310 --> 00:09:43.260 But, and here's the other thing. 00:09:43.710 --> 00:09:48.000 Uh, we're over in money lab pro, which is my, you know, invite only community. 00:09:48.570 --> 00:09:49.770 I have people in there. 00:09:50.040 --> 00:09:53.490 Who are doing the same thing and we're kind of helping each other 00:09:53.490 --> 00:09:55.650 out and it's working for them too. 00:09:55.650 --> 00:09:55.890 Now. 00:09:55.890 --> 00:09:57.660 I'm not saying it's going to work for everybody. 00:09:58.980 --> 00:10:00.990 But it actually kind of makes sense. 00:10:01.140 --> 00:10:01.500 And. 00:10:02.520 --> 00:10:06.420 Here's the basic gist of, of what I put in place. 00:10:06.480 --> 00:10:06.990 Okay. 00:10:07.620 --> 00:10:08.790 I have a. 00:10:09.390 --> 00:10:12.630 At the time I had a $50 product. 00:10:13.170 --> 00:10:13.620 Okay. 00:10:13.620 --> 00:10:15.810 It was a video course. 00:10:16.170 --> 00:10:17.100 And ebook. 00:10:17.130 --> 00:10:20.880 So there, we're talking about like a 35 lesson, 35 videos. 00:10:21.930 --> 00:10:23.970 On how to take care of your pool, plus. 00:10:24.780 --> 00:10:26.190 A 300 page. 00:10:26.610 --> 00:10:27.210 Ebook. 00:10:28.110 --> 00:10:30.480 You know, kind of regurgitating the same information, but. 00:10:31.290 --> 00:10:32.130 In written form. 00:10:32.190 --> 00:10:32.640 Okay. 00:10:33.300 --> 00:10:36.450 That was the product I was selling it for $50. 00:10:37.290 --> 00:10:39.660 And I really didn't. 00:10:39.870 --> 00:10:41.640 I really wasn't collecting email addresses. 00:10:41.790 --> 00:10:44.580 So that's the product mile said, listen, 00:10:45.660 --> 00:10:47.520 Increase the price of the product. 00:10:47.520 --> 00:10:50.280 You're you're underselling it it's, it shouldn't be $50. 00:10:50.280 --> 00:10:51.720 Maybe it's $97. 00:10:51.780 --> 00:10:53.370 Maybe it's a hundred dollars, basically what he said. 00:10:53.700 --> 00:10:54.180 Okay. 00:10:54.600 --> 00:10:57.900 And one of the things that really resonated with me was. 00:10:58.740 --> 00:11:01.920 You know, when you're trying to market something and create value and create 00:11:02.400 --> 00:11:06.270 sort of urgency to get somebody, to pull the trigger and buy your thing. 00:11:06.930 --> 00:11:08.850 Unfortunately in the world of. 00:11:09.540 --> 00:11:13.950 Uh, post Groupon world, everything's like 50% off, 75% off. 00:11:13.950 --> 00:11:18.720 Like these ridiculous discounts and Redis ridiculously large discounts. 00:11:19.170 --> 00:11:22.500 At least, you know, optically work very well. 00:11:22.800 --> 00:11:23.520 They really do. 00:11:23.580 --> 00:11:26.460 I honestly, it works on me as a person. 00:11:26.490 --> 00:11:31.140 You know, I, sometimes now I see sales and they're like, Hey, I get 10% off. 00:11:31.140 --> 00:11:33.660 I'm like, I, I just don't want that. 00:11:33.660 --> 00:11:36.450 I don't, that's not going to make me, like, if I want it, I'll buy it. 00:11:36.450 --> 00:11:37.200 But like, I'm not. 00:11:37.950 --> 00:11:38.910 I'm not going to buy it. 00:11:38.970 --> 00:11:39.570 You know what I mean? 00:11:39.810 --> 00:11:44.910 But if they're like, Hey, this thing is 50% off and you have 24 hours, I'm like, 00:11:44.910 --> 00:11:45.990 yeah, here's the Tara take my money. 00:11:46.830 --> 00:11:47.910 I do that as a person. 00:11:47.910 --> 00:11:49.620 And I know how marketing works. 00:11:50.370 --> 00:11:50.940 So. 00:11:51.780 --> 00:11:52.710 Here's the idea. 00:11:53.310 --> 00:11:55.560 Someone lands on my site via Google. 00:11:55.620 --> 00:11:57.930 You know, we get a very, a lot of visitors. 00:11:57.990 --> 00:11:58.470 Okay. 00:11:59.220 --> 00:11:59.790 And. 00:12:00.720 --> 00:12:03.060 They find something on my website there they're trusted. 00:12:03.060 --> 00:12:07.650 They're helpful, but I needed a lead magnet to get them on my email list. 00:12:07.650 --> 00:12:08.820 That was step number one. 00:12:08.880 --> 00:12:09.360 Okay. 00:12:09.750 --> 00:12:14.550 And so I ended up in this experiment trying a couple of different lead magnets. 00:12:14.580 --> 00:12:17.130 Now I focused my time on this and this isn't, this is 00:12:17.130 --> 00:12:18.420 important to let you know, like. 00:12:18.930 --> 00:12:23.070 I tried or at least what I thought would work did not work. 00:12:23.130 --> 00:12:25.800 So I tried, you know, let's just say three. 00:12:26.070 --> 00:12:29.820 Different opt-in or lead magnets and in this case, okay. 00:12:30.030 --> 00:12:31.560 Freebies giveaways for. 00:12:32.010 --> 00:12:34.590 You're exchanging or for giving me your email address. 00:12:35.220 --> 00:12:38.010 The first one I tried was a checklist. 00:12:38.010 --> 00:12:38.490 Okay. 00:12:38.760 --> 00:12:41.820 Uh, Hey, go out to your pool, make sure the baskets empty. 00:12:41.880 --> 00:12:43.290 Make sure your chlorine check. 00:12:43.350 --> 00:12:47.880 You know, here it's just a simple ass checklist on pool maintenance. 00:12:47.970 --> 00:12:48.450 Okay. 00:12:48.810 --> 00:12:50.550 That was the first thing I've tried. 00:12:50.970 --> 00:12:51.510 Whatever. 00:12:51.570 --> 00:12:53.790 And then I, so I built that, right. 00:12:53.790 --> 00:12:55.260 I didn't put it up, but I built that. 00:12:55.920 --> 00:12:57.540 I also took the checklist. 00:12:57.990 --> 00:13:01.800 And just, uh, I created like a little mini, like pool 00:13:01.800 --> 00:13:03.450 maintenance crash course video. 00:13:03.450 --> 00:13:04.920 It was like 15 minutes long. 00:13:05.520 --> 00:13:08.160 And that was my other opt-in was like this video. 00:13:08.850 --> 00:13:11.370 And then the third option I created, which is miles. 00:13:11.700 --> 00:13:15.600 Myles suggested this to me was a pool maintenance, cheat sheet. 00:13:16.800 --> 00:13:19.680 And that was a repurposed. 00:13:20.460 --> 00:13:23.010 Infographic that I had made. 00:13:23.100 --> 00:13:23.760 I don't know. 00:13:24.390 --> 00:13:28.020 Seven or eight years ago that I took off because who. 00:13:28.830 --> 00:13:31.710 No one does infographics anymore, but I had it sitting in this folder. 00:13:31.770 --> 00:13:32.940 I'm like, All right. 00:13:32.940 --> 00:13:33.300 I can. 00:13:34.560 --> 00:13:38.700 Finagle this into a eight by 11 or eight and a half by 11 PDF. 00:13:38.700 --> 00:13:39.750 And that's exactly what I did. 00:13:40.200 --> 00:13:45.360 So I used Google optimize, which is a free AB testing software. 00:13:46.020 --> 00:13:48.960 And I, and I'm not saying you have to do this, honestly, in 00:13:48.960 --> 00:13:50.070 hindsight, I wouldn't have done this. 00:13:50.070 --> 00:13:53.850 I just would have tested like week one, put up this, you know, Put 00:13:53.850 --> 00:13:56.700 up this, opt-in see if it works, you know, or measure the results. 00:13:56.940 --> 00:13:58.800 You know, measure the amount of traffic coming in, measure 00:13:58.830 --> 00:13:59.970 the amount of conversions. 00:14:00.270 --> 00:14:03.810 You know, Hey, the conversions divided by the number of visits. 00:14:04.170 --> 00:14:06.240 Times that by 100, there's your conversion rate. 00:14:06.360 --> 00:14:06.750 Okay. 00:14:08.040 --> 00:14:09.840 But you can use whatever Google optimize. 00:14:10.200 --> 00:14:12.870 Uh, you know, in hindsight I would just do it like one week at a time. 00:14:13.080 --> 00:14:13.440 Really? 00:14:14.760 --> 00:14:17.280 Uh, And I would do the full seven days. 00:14:17.310 --> 00:14:18.690 That way you have a weekend and weekdays. 00:14:18.840 --> 00:14:19.200 Okay. 00:14:19.740 --> 00:14:20.250 It takes longer. 00:14:20.280 --> 00:14:23.220 It takes three weeks instead of, you know, probably it takes two weeks if 00:14:23.220 --> 00:14:25.200 you ever AB testing it, but here we are. 00:14:26.130 --> 00:14:27.120 Just in case you don't want to set up this? 00:14:27.150 --> 00:14:30.060 I, the only reason I say that, honestly right now is because 00:14:30.120 --> 00:14:33.360 Google optimize is kind of a bitch to set up and that's the truth. 00:14:33.780 --> 00:14:38.010 And even as a technical person, I found it difficult at times. 00:14:38.010 --> 00:14:38.190 And. 00:14:38.730 --> 00:14:41.760 Um, you kind of have to work with Google analytics. 00:14:41.790 --> 00:14:44.610 You have to have all your goals and shit set up for it to work. 00:14:44.610 --> 00:14:45.060 Anyway. 00:14:45.990 --> 00:14:48.330 So I tested all of them and. 00:14:48.900 --> 00:14:50.520 The sheet, the cheat sheet worked. 00:14:51.540 --> 00:14:52.710 I thought the video was going. 00:14:52.740 --> 00:14:57.570 I'm like, who's not going to want a free video crash course like that. 00:14:57.570 --> 00:14:58.830 I feel like that's what I would want. 00:14:59.460 --> 00:15:00.930 Um, but I realized. 00:15:02.400 --> 00:15:05.760 Videos are free now, you know, people. 00:15:06.270 --> 00:15:10.500 Take videos for granted because I mean, come on, Netflix is like, what? 00:15:10.680 --> 00:15:12.180 10, 12 bucks a month. 00:15:12.630 --> 00:15:14.400 And you get unlimited videos. 00:15:14.400 --> 00:15:15.810 It's like so cheap. 00:15:16.740 --> 00:15:17.790 But think about YouTube. 00:15:17.790 --> 00:15:19.170 Like I can watch a car. 00:15:19.200 --> 00:15:20.310 I can watch a quick video. 00:15:20.310 --> 00:15:22.470 I can watch a quick 15 minute video on YouTube. 00:15:23.250 --> 00:15:25.710 Uh, you know, teaching me pool care, I can do that. 00:15:26.220 --> 00:15:27.420 I mean, I probably put it out. 00:15:27.450 --> 00:15:29.880 So the video too, to. 00:15:30.870 --> 00:15:32.700 I guess consumers like feels. 00:15:33.450 --> 00:15:34.860 Kind of not as valuable. 00:15:34.860 --> 00:15:38.580 I think as video feels to me personally, And so. 00:15:39.540 --> 00:15:43.830 Uh, the cheat sheet, you know, in hindsight, Makes so much 00:15:43.830 --> 00:15:47.400 sense why that works over even a checklist as well, because. 00:15:48.090 --> 00:15:50.640 You're giving someone a very quick. 00:15:51.150 --> 00:15:54.570 Instant visible answer to their problem. 00:15:55.350 --> 00:16:00.990 In my case, I'm like, Hey, I made you a one pager with all the things that you 00:16:00.990 --> 00:16:02.640 really need to know about pool care. 00:16:02.970 --> 00:16:03.870 It's the cheat sheet. 00:16:04.320 --> 00:16:05.580 I'm like, of course. 00:16:06.270 --> 00:16:06.750 And. 00:16:07.920 --> 00:16:10.950 Honestly, that's what the, that's why the money lab cheat sheet exists. 00:16:11.040 --> 00:16:15.420 And it, and honestly, I was hesitant to do that because I'm like, well, come on, 00:16:15.450 --> 00:16:17.460 everybody in this, in my audience knows. 00:16:18.240 --> 00:16:18.570 What. 00:16:18.810 --> 00:16:22.140 You know, this is just, uh, but it's, it's frigging a value. 00:16:22.170 --> 00:16:23.670 I download cheat sheets. 00:16:23.760 --> 00:16:24.990 They're frigging valuable. 00:16:24.990 --> 00:16:27.780 Like if someone had a cheat sheet on, like, I don't know, 00:16:27.780 --> 00:16:29.220 publishing a YouTube video. 00:16:29.760 --> 00:16:31.680 And I would be like, yeah, give me that. 00:16:31.710 --> 00:16:32.580 I would download that. 00:16:32.580 --> 00:16:36.720 I'd be like, Hey, and I would send it to, you know, I would use it in my business. 00:16:37.380 --> 00:16:39.570 Hey, every time we upload a video, follow the cheat sheet. 00:16:39.930 --> 00:16:41.580 And make sure all these things are, are hit. 00:16:41.610 --> 00:16:43.380 It's like a checklist cheat sheet combo. 00:16:44.910 --> 00:16:48.900 It's just very, very instant value, which I. 00:16:49.500 --> 00:16:52.470 Sort of disconnected, but now I understand that that's important. 00:16:52.470 --> 00:16:53.970 So I set that up. 00:16:54.450 --> 00:16:58.440 Then all of a sudden I'm getting conversion rates from traffic to 00:16:58.440 --> 00:17:00.570 subscribers more than I ever have. 00:17:00.990 --> 00:17:02.610 And I didn't, you know, at first. 00:17:03.030 --> 00:17:06.390 You know, Are I guess like back in like 2015, I thought the idea 00:17:06.390 --> 00:17:10.319 was like, oh, you're my lead magnet had to match the content. 00:17:10.319 --> 00:17:16.590 So if I'm writing an article, that's about getting rid of pool algae, for example. 00:17:17.610 --> 00:17:18.150 And. 00:17:19.380 --> 00:17:20.670 I have a lead magnet. 00:17:20.670 --> 00:17:22.860 That's like, Hey, it's our pool algae cheat sheet. 00:17:23.069 --> 00:17:24.120 It's like, well, I'm okay. 00:17:24.120 --> 00:17:25.590 And then I got a cloudy pool article. 00:17:25.590 --> 00:17:27.060 It's like, I got a cloudy pool cheat sheet. 00:17:27.390 --> 00:17:29.040 Now I have all the frigging cheat sheets. 00:17:29.040 --> 00:17:31.620 I got to keep track of them and I got to have different offers. 00:17:31.620 --> 00:17:31.740 And. 00:17:32.070 --> 00:17:35.220 There's all this code to manage and I'm like, that's seems like. 00:17:36.030 --> 00:17:36.570 A lot. 00:17:37.290 --> 00:17:38.160 So I have one. 00:17:38.670 --> 00:17:44.310 And it works, it converts at around one and a half to 2%, which is fine. 00:17:44.370 --> 00:17:47.160 You know, I have a lot of, they've got a lot of traffic, so you're 00:17:47.160 --> 00:17:50.310 going to get like sometimes low conversion rates, sometimes high. 00:17:50.310 --> 00:17:51.960 And it depends on where the traffic comes from. 00:17:52.230 --> 00:17:56.160 Honestly, if it comes from Google, it's pretty high and it depends on the content. 00:17:56.610 --> 00:17:58.800 I have a post that's all about pool maintenance. 00:17:59.250 --> 00:18:00.570 That thing converts it, like. 00:18:01.080 --> 00:18:06.570 Seven or 8% where my, you know, pool deck resurfacing one doesn't convert as much. 00:18:06.600 --> 00:18:11.400 Cause it's like kind of a little irrelevant, but again, the product 00:18:11.400 --> 00:18:16.380 that I'm selling on the other side of it, Is a course on pool maintenance. 00:18:16.410 --> 00:18:20.760 So that is the other important thing to realize here is that. 00:18:22.080 --> 00:18:25.740 People are downloading something to help them take care of their swimming pool. 00:18:25.830 --> 00:18:29.520 There's probably not novice or the probably novices, right? 00:18:29.520 --> 00:18:30.810 They're not like advance, you know? 00:18:31.230 --> 00:18:32.700 They didn't own a pool for 10 years. 00:18:32.700 --> 00:18:34.950 Uh, they, they, those people know how to take care of a pole. 00:18:34.950 --> 00:18:37.020 They're not going to buy my course anyway. 00:18:38.100 --> 00:18:39.870 That they're not even the ideal customer. 00:18:40.320 --> 00:18:41.700 The ideal customer for me. 00:18:42.210 --> 00:18:43.050 Our noobs. 00:18:43.920 --> 00:18:49.350 So it makes sense that the lead in that the lead magnet 00:18:49.380 --> 00:18:51.720 is like a lead into the course. 00:18:52.530 --> 00:18:55.620 So what's the next step of this funnel? 00:18:55.620 --> 00:18:57.540 Well, the next step is creating. 00:18:57.570 --> 00:19:00.120 What's called a one-time offer page. 00:19:00.690 --> 00:19:03.780 Or an OTO page and you'll hear me mention OTO a lot. 00:19:04.230 --> 00:19:06.000 Because what that is is. 00:19:06.960 --> 00:19:08.370 Somebody subscribes. 00:19:09.000 --> 00:19:10.950 Do you know, they want that cheat sheet. 00:19:11.490 --> 00:19:13.110 They enter their email address. 00:19:13.590 --> 00:19:16.440 They you, you know, You say, Hey. 00:19:17.610 --> 00:19:19.140 They had, they entered their email address. 00:19:19.200 --> 00:19:22.530 And the thank you page again, air quotes, the thank you page that 00:19:22.530 --> 00:19:24.420 you would normally send them to. 00:19:25.350 --> 00:19:27.930 Is instead a one-time offer page. 00:19:28.530 --> 00:19:29.430 They subscribe. 00:19:29.460 --> 00:19:30.720 So they're already engaging. 00:19:30.720 --> 00:19:33.930 They're already choosing to engage with you and now you sent them to a page. 00:19:33.990 --> 00:19:34.770 Now this page. 00:19:35.430 --> 00:19:37.380 I built on lead pages because. 00:19:38.220 --> 00:19:41.790 I want it to be able to quickly AB test things and do all kinds of things 00:19:41.850 --> 00:19:45.570 and not have to like, and create this custom code, but not have to do it on 00:19:45.570 --> 00:19:47.040 WordPress because it's kind of a pain. 00:19:47.700 --> 00:19:49.170 So I bought Lee pages. 00:19:49.620 --> 00:19:51.570 Absolutely freaking worth it, by the way. 00:19:52.170 --> 00:19:55.290 Um, I don't create custom pages within WordPress. 00:19:55.290 --> 00:19:57.390 WordPress is my content area. 00:19:57.390 --> 00:19:59.250 You know, my article spots. 00:19:59.820 --> 00:20:01.950 But Lee pages is everything else. 00:20:01.980 --> 00:20:05.640 You know, I can create a specific landing page. 00:20:05.940 --> 00:20:09.930 Just for one campaign or something, you know, it's so, and 00:20:09.930 --> 00:20:11.670 I could spin it up really fast. 00:20:11.790 --> 00:20:13.260 I love, I love lead pages. 00:20:13.320 --> 00:20:15.390 Plus I can AB test the page for a while. 00:20:15.810 --> 00:20:19.500 See, which, you know, Landing page converts the best and then run with that. 00:20:20.820 --> 00:20:26.520 So somebody, again, subscribes way, once a lead magnet, they're taken to a 00:20:26.550 --> 00:20:29.460 landing page, an OTO page, a lead page. 00:20:29.460 --> 00:20:32.580 In my case that says at the very top, Hey. 00:20:33.510 --> 00:20:34.710 Thanks for subscribing. 00:20:35.070 --> 00:20:37.830 We're sending you your cheat sheet right now to your inbox, 00:20:37.950 --> 00:20:39.900 but check this shit out. 00:20:40.230 --> 00:20:41.250 And it basically. 00:20:41.550 --> 00:20:44.640 You know, it's a sales page for my course. 00:20:45.030 --> 00:20:48.150 But the kicker is that the course. 00:20:48.630 --> 00:20:52.380 Is half price for the next 24 hours. 00:20:53.130 --> 00:20:56.250 And I'm using lead pages for the landing page. 00:20:56.670 --> 00:20:57.870 I'm still using a bill. 00:20:58.170 --> 00:20:59.010 Podia button. 00:20:59.040 --> 00:21:01.170 So it's a podia overlay button. 00:21:01.560 --> 00:21:04.560 That you can do via HTML in lead pages, you can do all that. 00:21:05.190 --> 00:21:08.700 And I'm using deadline funnel to create the 24 hour urgency. 00:21:09.270 --> 00:21:11.160 Uh, you have 24 hours to get this at half price. 00:21:11.250 --> 00:21:15.300 Otherwise, if you try coming back to this page, you're going to get rerouted to the 00:21:15.330 --> 00:21:18.690 actual sales page where the price is $97. 00:21:19.020 --> 00:21:19.590 Okay. 00:21:22.470 --> 00:21:24.600 Uh, That's it. 00:21:25.650 --> 00:21:26.250 That's it. 00:21:27.480 --> 00:21:28.740 That's the that's the whole thing. 00:21:28.800 --> 00:21:29.490 Did it work? 00:21:29.520 --> 00:21:30.450 Fuck it worked. 00:21:30.570 --> 00:21:33.420 I'm sorry for the language in this episode, but yeah, it worked. 00:21:33.570 --> 00:21:34.080 Okay. 00:21:34.560 --> 00:21:39.060 Uh, sold more courses than I've ever sold, ever made more money 00:21:39.060 --> 00:21:41.220 this year in product sales. 00:21:41.310 --> 00:21:44.550 And then I think I, let me see if I have the numbers here. 00:21:45.000 --> 00:21:46.740 To kind of give you an idea. 00:21:47.040 --> 00:21:48.390 And yeah. 00:21:49.110 --> 00:21:51.930 Uh, I had a so, okay. 00:21:52.290 --> 00:21:53.490 March, 2021. 00:21:53.490 --> 00:21:55.380 So this is not even pool season yet. 00:21:56.580 --> 00:21:58.470 I had, now this is a lot. 00:21:58.680 --> 00:21:59.070 All right. 00:21:59.310 --> 00:22:02.490 I had 193,000 organic visitors. 00:22:02.580 --> 00:22:08.490 I had 3,400 subscribers at a conversion rate of 1.8%, which is not 2%. 00:22:08.910 --> 00:22:10.290 But better than I've ever gotten. 00:22:10.320 --> 00:22:12.090 I've only gotten it up to like 1%. 00:22:12.930 --> 00:22:15.150 Uh, from the OTO page. 00:22:15.330 --> 00:22:19.770 So out of those 3,400 subscribers, a hundred of them bought, which 00:22:19.770 --> 00:22:24.540 was a 2.9, 3% conversion rate, which is actually pretty decent. 00:22:24.540 --> 00:22:26.310 Anything over one to 2% is good. 00:22:26.970 --> 00:22:27.810 And then I made. 00:22:28.590 --> 00:22:30.300 Uh, that I had an upsell to that course. 00:22:30.300 --> 00:22:32.820 So I have, uh, the, the pool course teaching people how to 00:22:32.820 --> 00:22:34.290 take other pools, half price. 00:22:34.560 --> 00:22:38.790 And there's an upsale to get the, we have a course on saving money with your pool. 00:22:39.540 --> 00:22:42.000 And so people, 25% of those people bought that. 00:22:42.120 --> 00:22:42.540 Okay. 00:22:43.950 --> 00:22:46.680 Uh, I'm getting excited. 00:22:47.370 --> 00:22:53.640 So I'm going to skip ahead, uh, in this article because I, where the fuck is it? 00:22:53.940 --> 00:22:57.210 'cause I, I started getting the Facebook ads and I'll be, I'll be honest with you. 00:22:57.210 --> 00:22:57.960 Here's what happened. 00:22:58.140 --> 00:22:58.500 Right? 00:22:58.650 --> 00:23:01.500 So the whole idea was to set up this funnel. 00:23:01.950 --> 00:23:02.400 Right. 00:23:03.150 --> 00:23:07.080 Now, this is all organic traffic coming to my website, signing up for my cheat sheet. 00:23:07.740 --> 00:23:12.450 Going to my OTO page, you know, buying my product and they were doing that. 00:23:13.230 --> 00:23:13.740 Okay. 00:23:13.980 --> 00:23:17.880 And I didn't lose any money because I ended up increasing the price of 00:23:17.880 --> 00:23:20.280 my product, this, you know, in 2021. 00:23:21.000 --> 00:23:24.840 And people were still buying it because I had under-priced it to begin with. 00:23:25.050 --> 00:23:26.970 That's the, that's the moral of that story. 00:23:27.090 --> 00:23:27.600 Okay. 00:23:28.050 --> 00:23:32.430 Um, So people are still buying it at the full price. 00:23:32.580 --> 00:23:37.200 Like just, just landing on the page, you know, impulse buys. 00:23:38.010 --> 00:23:40.470 And then if they subscribed, they got this half price deal. 00:23:40.680 --> 00:23:42.180 But only for 24 hours. 00:23:42.330 --> 00:23:42.810 Okay. 00:23:43.680 --> 00:23:46.620 So now that I had this all set up, I know my conversion 00:23:46.620 --> 00:23:48.180 number, my conversion number. 00:23:48.690 --> 00:23:50.400 Is 2.9, 3%. 00:23:51.300 --> 00:23:54.840 So that means that I can do the math work in reverse and figure out 00:23:54.840 --> 00:23:59.850 how much it costs for me to get a subscriber for me to get a lead. 00:23:59.970 --> 00:24:01.470 So I started running Facebook ads. 00:24:01.950 --> 00:24:02.880 Here's the problem. 00:24:03.960 --> 00:24:07.650 Facebook audience doesn't convert as well as the Google audience. 00:24:08.220 --> 00:24:09.060 And why is that? 00:24:09.090 --> 00:24:13.920 Because on Google, They're actively sitting at their computer saying I have a 00:24:13.920 --> 00:24:15.930 frigging problem with my pool right now. 00:24:15.960 --> 00:24:17.010 Google, Google, Google. 00:24:17.130 --> 00:24:18.120 What's my answer. 00:24:18.180 --> 00:24:19.770 Oh, some university here's an article. 00:24:19.920 --> 00:24:20.910 They don't even think from university. 00:24:20.940 --> 00:24:22.050 They just, they click an article. 00:24:22.050 --> 00:24:22.380 Right. 00:24:23.460 --> 00:24:25.260 And the reading and the reading, and they're like, oh, 00:24:25.260 --> 00:24:26.610 this was really helpful, man. 00:24:26.610 --> 00:24:27.540 I love this man. 00:24:27.540 --> 00:24:28.740 This is so cool, man. 00:24:29.070 --> 00:24:31.800 And then they are like, oh, what. 00:24:31.890 --> 00:24:33.120 You know, there's a cheat sheet. 00:24:33.120 --> 00:24:34.950 I want this thing I'd like to cite. 00:24:35.040 --> 00:24:35.400 Okay. 00:24:35.400 --> 00:24:38.040 And like, so they read the article, hopefully. 00:24:38.490 --> 00:24:40.830 They trust me, they trust the look of my brand. 00:24:40.830 --> 00:24:43.470 They trust my brand and then they're like, yeah, I'm a buy that shit. 00:24:44.460 --> 00:24:45.270 And they buy that shit. 00:24:46.200 --> 00:24:47.100 In the, in the OTO. 00:24:47.760 --> 00:24:48.180 Okay. 00:24:48.270 --> 00:24:48.690 Great. 00:24:50.160 --> 00:24:54.390 The Facebook audience, however, uh, there on Facebook looking up there. 00:24:54.810 --> 00:24:58.140 I don't know, ex girlfriends and boyfriends from high school 00:24:58.140 --> 00:25:00.060 and seeing how fat they got and. 00:25:00.810 --> 00:25:04.560 What ugly, significant other they're with that, they feel better about themselves. 00:25:04.980 --> 00:25:05.250 Right? 00:25:05.250 --> 00:25:06.420 That's what we all do on Facebook. 00:25:07.770 --> 00:25:08.460 I'm pretty sure. 00:25:08.940 --> 00:25:10.680 No, one's looking at your baby photos. 00:25:11.820 --> 00:25:12.750 No, one's looking at that. 00:25:13.410 --> 00:25:13.770 Okay. 00:25:14.490 --> 00:25:15.240 We want to see. 00:25:16.350 --> 00:25:17.640 If Maria's date and then. 00:25:18.180 --> 00:25:18.810 Uh, Dick. 00:25:21.240 --> 00:25:21.810 And so. 00:25:22.680 --> 00:25:24.270 So, uh, yeah. 00:25:25.950 --> 00:25:28.980 I dunno, you can't tell from a picture, but anyway, they're 00:25:28.980 --> 00:25:30.240 busy doing something else. 00:25:30.240 --> 00:25:30.900 That's the point. 00:25:30.930 --> 00:25:32.910 They're not actively sitting there thinking I have a problem. 00:25:32.910 --> 00:25:35.280 My pool, you just interrupted them in there. 00:25:35.670 --> 00:25:36.720 Leisure activity. 00:25:38.100 --> 00:25:42.930 And you're like, Hey, I've heard you have a pool because you know, Facebook 00:25:42.930 --> 00:25:46.080 told me you had a pool or, Hey, you were on my site once and I'm retargeting you 00:25:46.080 --> 00:25:48.510 or Hey, somebody was on my site and. 00:25:48.900 --> 00:25:49.530 Facebook things. 00:25:49.560 --> 00:25:53.340 Do you look like someone else that's that that uses it, but that was on my site. 00:25:53.370 --> 00:25:54.600 And maybe you have a pool too. 00:25:55.170 --> 00:25:56.220 So do you want this? 00:25:57.570 --> 00:25:59.100 So they're being interrupted. 00:25:59.130 --> 00:26:00.810 And so they're not in that mindset. 00:26:00.840 --> 00:26:02.670 They definitely download it. 00:26:02.820 --> 00:26:04.980 They want the cheat sheet because they're like, Hey, I'll take the cheat 00:26:04.980 --> 00:26:07.320 sheet, but they're not like, oh, well, I didn't think I was gonna have to 00:26:07.320 --> 00:26:08.670 pull out my credit card right now. 00:26:10.590 --> 00:26:12.450 There's a moral, there's a story there, right? 00:26:13.410 --> 00:26:15.750 Which is you got to treat the audiences differently. 00:26:16.530 --> 00:26:18.570 Which is why lead pages is so great because I can create 00:26:18.570 --> 00:26:20.280 a separate landing page. 00:26:20.760 --> 00:26:25.200 For people just coming from Facebook and try to up that conversion rate. 00:26:25.470 --> 00:26:27.960 And then maybe I don't send them to an OTO page. 00:26:28.380 --> 00:26:30.600 Maybe they got, they need something. 00:26:30.930 --> 00:26:34.020 Maybe they need a different, cheaper product that upsells 00:26:34.020 --> 00:26:37.320 them to, uh, you know, there's things to test there, obviously. 00:26:38.100 --> 00:26:41.190 But the first thing is just a test with the traffic that you have. 00:26:42.390 --> 00:26:43.350 If that works. 00:26:43.800 --> 00:26:45.030 It may work for Facebook. 00:26:45.120 --> 00:26:47.880 It definitely, it might work with Google ads, you know, cause that's 00:26:47.940 --> 00:26:49.170 pretty much the same audience. 00:26:49.200 --> 00:26:49.590 Right. 00:26:50.760 --> 00:26:54.120 Uh, any other ads you run, you might, it's going to attract a different 00:26:54.120 --> 00:26:57.540 audience that you got to think about where they are in their lifespan 00:26:57.540 --> 00:26:58.800 or where they are in their day. 00:27:00.120 --> 00:27:00.630 So. 00:27:02.220 --> 00:27:04.470 The Facebook thing didn't really work out for me. 00:27:04.470 --> 00:27:08.850 But anyway, the final results of that really did work. 00:27:08.850 --> 00:27:10.950 So here's what happened in March, 2021. 00:27:11.070 --> 00:27:12.810 And this, these numbers are going to change slightly. 00:27:13.710 --> 00:27:18.120 So I ended up having 193,000 visitors to my site. 00:27:18.690 --> 00:27:19.830 And which is a lot. 00:27:20.550 --> 00:27:26.400 And I had 4,500 subscribers and 190 sales totaling, $12,000. 00:27:26.880 --> 00:27:29.340 Uh, or 25 or $12,500. 00:27:30.360 --> 00:27:34.380 And that was more than last year. 00:27:34.410 --> 00:27:36.960 So I almost, I basically doubled. 00:27:37.380 --> 00:27:40.800 Uh, March's numbers from the previous year, just by adding that. 00:27:40.920 --> 00:27:43.980 Oh, just by creating that little funnel, that very, very easy funnel. 00:27:44.010 --> 00:27:44.370 Okay. 00:27:44.580 --> 00:27:46.530 And it's not even a, it is a funnel in a way. 00:27:46.800 --> 00:27:47.730 There's no nurturing. 00:27:47.730 --> 00:27:49.410 You notice like there's no email nurturing. 00:27:49.590 --> 00:27:51.150 It's just right to the OTO. 00:27:51.240 --> 00:27:51.570 Okay. 00:27:52.170 --> 00:27:54.120 Uh, in April of 2021. 00:27:54.120 --> 00:27:55.290 So I ran it for another. 00:27:56.070 --> 00:27:56.700 Year. 00:27:57.090 --> 00:27:58.650 Or in a year, another month. 00:27:59.580 --> 00:28:05.250 I had 300,000 unique visitors reading pool articles, which was eight. 00:28:05.700 --> 00:28:10.170 Almost a 10% decrease over the previous, April the 2020 April. 00:28:10.680 --> 00:28:15.480 2020 was a great year for the pool business because everyone was 00:28:15.480 --> 00:28:18.180 stuck home at, in, in the spring. 00:28:18.780 --> 00:28:20.850 And all they could do is like, well, we guess we're going to have 00:28:20.880 --> 00:28:23.940 a staycation and people bought pools that needed to help with those pools. 00:28:24.210 --> 00:28:27.510 So 2021 naturally was an as. 00:28:27.960 --> 00:28:30.000 You know, I locked down. 00:28:31.500 --> 00:28:31.890 Okay. 00:28:32.850 --> 00:28:36.660 Uh, between I kept running, I ran Facebook again for another April. 00:28:37.350 --> 00:28:38.940 I had 14,000. 00:28:39.270 --> 00:28:41.520 Or almost 15,000 subscribers. 00:28:42.420 --> 00:28:45.810 And 512 sales totaling, $33,000. 00:28:46.470 --> 00:28:50.310 Which was all again, almost double from the previous year. 00:28:52.620 --> 00:28:53.190 Now. 00:28:54.060 --> 00:28:55.380 You got to remember too. 00:28:55.710 --> 00:29:00.840 I also now have almost 15,000 subscribers in a month. 00:29:01.740 --> 00:29:03.990 At that didn't buy my course. 00:29:04.050 --> 00:29:04.590 Okay. 00:29:05.670 --> 00:29:06.360 So. 00:29:06.900 --> 00:29:09.000 That doesn't mean they're not going to buy it in may. 00:29:09.420 --> 00:29:11.040 I could hit them again with a sale. 00:29:12.120 --> 00:29:13.740 I could come out with a new product. 00:29:14.100 --> 00:29:14.640 And hit him. 00:29:16.140 --> 00:29:20.670 Which, you know, I did, I have a, I have a pool closing product to which he hit 00:29:20.700 --> 00:29:21.870 him in the, hit him in the, you know, 00:29:21.930 --> 00:29:27.930 So, this is like, I don't know, man, it just feels like it's the right thing. 00:29:28.020 --> 00:29:28.590 Anyway. 00:29:30.150 --> 00:29:31.770 Uh, just. 00:29:32.430 --> 00:29:35.970 Yeah, this was, this is why I saved this for part three, because it absolutely 00:29:36.090 --> 00:29:39.300 was the best thing that I did in 2021. 00:29:39.780 --> 00:29:40.470 For my business. 00:29:41.190 --> 00:29:42.060 Hands down. 00:29:42.630 --> 00:29:43.440 Best thing I ever did. 00:29:44.910 --> 00:29:49.110 So I repeated it for the hot tub side of my business. 00:29:49.230 --> 00:29:50.370 That's working as well. 00:29:51.210 --> 00:29:54.090 In fact that's really helped me when I started selling. 00:29:54.480 --> 00:29:57.180 Uh, other things and that's, and, and. 00:29:58.080 --> 00:29:59.460 Things have just worked. 00:29:59.880 --> 00:30:02.700 The other part is I say, I brought that over to money lab. 00:30:03.270 --> 00:30:04.920 And it worked there too. 00:30:06.180 --> 00:30:07.200 Of course it worked. 00:30:09.330 --> 00:30:11.250 You're helping P your, I mean, it's it. 00:30:11.610 --> 00:30:14.190 You know, I, I, as, uh, uh, 00:30:15.900 --> 00:30:16.350 I don't know. 00:30:16.740 --> 00:30:17.250 What am I. 00:30:18.030 --> 00:30:18.780 I'm creator. 00:30:19.830 --> 00:30:20.850 Want to be artists. 00:30:21.600 --> 00:30:23.820 It's like, I feel a little punk rock about it. 00:30:23.880 --> 00:30:25.290 I'm like, ah, I don't want to do this. 00:30:25.290 --> 00:30:27.030 Like lead magnet. 00:30:27.750 --> 00:30:28.650 OTO. 00:30:29.820 --> 00:30:30.750 Sales funnel. 00:30:30.930 --> 00:30:31.590 Come on man. 00:30:32.190 --> 00:30:33.270 It's marketing bullshit. 00:30:33.270 --> 00:30:33.570 Right? 00:30:34.500 --> 00:30:35.160 I'll tell you what. 00:30:36.930 --> 00:30:38.550 Certainly changed my tune on that. 00:30:38.610 --> 00:30:44.070 Um, because it just is like, well, if you create a product. 00:30:44.790 --> 00:30:48.030 And no one is around and no one knows that you created it. 00:30:49.170 --> 00:30:53.370 Then, like, is it a PR like, I didn't make a dumb product. 00:30:53.370 --> 00:30:56.310 Like I made a product to help people take care of their pools. 00:30:56.310 --> 00:30:59.100 Like I it's it's legit good product. 00:31:00.510 --> 00:31:03.870 So me not telling somebody is just hurt. 00:31:03.900 --> 00:31:05.970 Like they, they don't know. 00:31:06.690 --> 00:31:09.360 And they're just going to struggle with their pool and I can fix that. 00:31:10.290 --> 00:31:12.540 By just saying, Hey, here's everything. 00:31:13.110 --> 00:31:16.050 That you need to know about taking care of your pool and how to do it. 00:31:16.590 --> 00:31:21.330 And with charts and graphs and, and schedules and calendars and 00:31:21.330 --> 00:31:24.180 downloadables, and, and there's just tools, there's tools. 00:31:24.180 --> 00:31:28.320 There's avoid this, not, you know, by this thing, not that thing. 00:31:28.680 --> 00:31:29.340 It's helpful. 00:31:29.730 --> 00:31:30.780 I've been in the point of sheep river. 00:31:30.780 --> 00:31:33.419 Over, you know, 25 years or some shit like that. 00:31:33.419 --> 00:31:33.840 Right there. 00:31:33.870 --> 00:31:35.699 I was 13, one of my foremost, forties. 00:31:35.759 --> 00:31:36.059 Yeah. 00:31:36.090 --> 00:31:37.019 It's like, come on. 00:31:38.850 --> 00:31:40.379 A majority of my life. 00:31:40.649 --> 00:31:42.779 That was just a frigging weird, sad thing to say. 00:31:43.860 --> 00:31:46.020 A majority of my life I've been in the pool industry. 00:31:46.260 --> 00:31:47.640 I've been helping adults. 00:31:48.120 --> 00:31:50.279 Uh, struggle with their pools. 00:31:52.889 --> 00:31:55.830 You know, And, and here I am still doing it. 00:31:56.759 --> 00:31:59.580 And I, you, sometimes you forget that sometimes you forget that 00:31:59.580 --> 00:32:01.590 you are actually helping people. 00:32:01.979 --> 00:32:04.619 You know, cause it feels like, oh, I'm business mode. 00:32:05.129 --> 00:32:07.259 I'm just trying to make sales and it's like, yeah. 00:32:07.320 --> 00:32:07.830 Yeah. 00:32:08.070 --> 00:32:11.370 But I mean, hopefully you made something good to start. 00:32:11.850 --> 00:32:14.730 You made a good product that actually is helping people. 00:32:15.000 --> 00:32:16.620 And I believe that that's true. 00:32:16.620 --> 00:32:21.480 Both at money lab, even brew cabin and some university, they're all PR. 00:32:21.540 --> 00:32:23.490 I mean, they're all good products. 00:32:24.420 --> 00:32:26.460 And I always undersell myself. 00:32:27.300 --> 00:32:28.290 Because it's hard to do that. 00:32:29.490 --> 00:32:34.770 Miles Beckler made it easy and gave me a blueprint and I followed it and it was 00:32:34.770 --> 00:32:37.680 a very easy blueprint, which I think is the other reason why it works so well. 00:32:37.680 --> 00:32:40.980 And he told me, Hey, use lead pages and Hey, just, just set 00:32:40.980 --> 00:32:42.480 this up and try this for a week. 00:32:42.480 --> 00:32:42.750 And. 00:32:43.200 --> 00:32:45.480 Let's let's get back on the phone and see what happens. 00:32:45.570 --> 00:32:48.120 And I know that there's a little bit of hand holding there for me and maybe that's 00:32:48.120 --> 00:32:49.680 what I need it, but I'm telling you. 00:32:50.130 --> 00:32:53.640 It's worth your it's worth a week of your time to set up I'll tee. 00:32:54.300 --> 00:32:58.710 There's people in money lab pro who've done more than a week to set this 00:32:58.710 --> 00:33:00.480 up and have seen success with it. 00:33:01.110 --> 00:33:02.880 And I'm just like, yeah. 00:33:03.360 --> 00:33:07.320 I, yeah, I, this is, this is absolutely something I wish I would've done. 00:33:08.010 --> 00:33:12.930 Um, You know when I first started, but here we are 15 years later. 00:33:13.410 --> 00:33:14.880 And I'm learning this new thing. 00:33:15.690 --> 00:33:18.720 And I, and it's working and, um, and I'm constantly improving it. 00:33:18.720 --> 00:33:21.540 And now I, now it's like, okay, Yeah. 00:33:22.560 --> 00:33:22.890 Great. 00:33:23.610 --> 00:33:24.000 Anyway. 00:33:25.260 --> 00:33:26.550 That's it for this episode. 00:33:27.510 --> 00:33:29.040 Uh, here's the deal. 00:33:29.130 --> 00:33:29.730 Thank you. 00:33:29.820 --> 00:33:35.100 By the way, to everyone out there in radio city land, who has been emailing me. 00:33:35.790 --> 00:33:36.870 About the show. 00:33:37.290 --> 00:33:39.450 I actually appreciate that because. 00:33:40.170 --> 00:33:43.920 You know, I'm sitting here by myself in a row and again, in an empty room. 00:33:44.670 --> 00:33:45.720 Talking with my hands. 00:33:45.780 --> 00:33:47.130 Well, now I'm playing with a deck of cards. 00:33:47.130 --> 00:33:48.480 So if you hear like a farting noise, 00:33:49.620 --> 00:33:50.880 That's just a deck of cards. 00:33:51.720 --> 00:33:52.800 And also me farting. 00:33:54.300 --> 00:33:57.960 I use that every time I fart, I just used like, oh yeah, that was the cards. 00:33:59.580 --> 00:34:00.390 It's a childish joke. 00:34:01.320 --> 00:34:05.130 So I, yeah, I'm sitting here talking by myself and then I put out this 00:34:05.130 --> 00:34:09.210 thing and I schedule it for, you know, a Monday and it goes out and then 00:34:09.210 --> 00:34:11.310 it's like, oh yeah, that went out. 00:34:11.340 --> 00:34:13.980 I forgot about that because it's like, there's no feedback. 00:34:14.520 --> 00:34:15.270 We're on YouTube. 00:34:15.300 --> 00:34:17.310 It's like, oh, I get like notifications. 00:34:17.340 --> 00:34:18.870 People are, you know, 00:34:19.410 --> 00:34:21.600 Joining the video, people are liking. 00:34:21.630 --> 00:34:25.050 People are commenting at button podcast land. 00:34:25.080 --> 00:34:26.130 You don't get any of that. 00:34:26.160 --> 00:34:29.700 So I appreciate you guys emailing me and saying how much you liked the 00:34:29.700 --> 00:34:33.090 show and also giving me some ideas for future episodes to awesome. 00:34:33.570 --> 00:34:34.740 And I'm glad you liked the new format. 00:34:34.740 --> 00:34:37.740 I'm glad you liked the quick half-hour just me. 00:34:38.310 --> 00:34:41.130 Kind of ranting and raving about whatever the hell's happened 00:34:41.160 --> 00:34:42.420 and then the business world. 00:34:42.420 --> 00:34:45.270 So email me, matt@moneylab.co. 00:34:45.390 --> 00:34:46.140 Appreciate it. 00:34:46.140 --> 00:34:47.250 Appreciate the email. 00:34:48.000 --> 00:34:49.380 Go check out the cheat sheet. 00:34:49.410 --> 00:34:49.890 Hey, go. 00:34:49.920 --> 00:34:50.400 Do you know what? 00:34:50.490 --> 00:34:54.120 Go check out the funnel, like just be avoider and check out the funnel. 00:34:54.150 --> 00:34:55.860 Go to bunny, lab.co/gg. 00:34:56.730 --> 00:34:57.450 See what's up. 00:34:58.710 --> 00:35:00.900 You know, there might be an OTO for ya. 00:35:01.920 --> 00:35:02.970 There might be. 00:35:03.570 --> 00:35:08.100 You know, there might be another bit shit at the end of that email sequence, 00:35:08.100 --> 00:35:09.720 which I worked very hard on and. 00:35:10.290 --> 00:35:13.860 Oh, I went above and beyond to create a really kick ass emails, 00:35:13.860 --> 00:35:16.170 which I'm still improving over time. 00:35:16.530 --> 00:35:18.210 Um, but the feedback's been awesome so far. 00:35:18.210 --> 00:35:20.250 Again, I have to do that from the money lab community. 00:35:20.550 --> 00:35:21.150 'cause. 00:35:21.210 --> 00:35:21.750 I mean, you guys. 00:35:21.780 --> 00:35:26.280 I deserve it first and foremost, and, you know, That's just 00:35:26.280 --> 00:35:27.750 kinda my that's kinda my shtick. 00:35:27.750 --> 00:35:28.080 Right. 00:35:28.170 --> 00:35:31.170 Just over-deliver make it awesome. 00:35:31.170 --> 00:35:35.160 I'm if I, if I want to be an artist and I want to be a creator and I want to be. 00:35:35.879 --> 00:35:38.069 Uh, somebody that does shit right. 00:35:38.099 --> 00:35:38.819 And good. 00:35:38.819 --> 00:35:42.689 The first time around let's let's you know, let's take this shit seriously. 00:35:43.620 --> 00:35:44.040 Okay. 00:35:44.579 --> 00:35:45.179 That's what I do. 00:35:45.839 --> 00:35:47.399 Anyway, that's it. 00:35:47.700 --> 00:35:50.129 Uh, and I will S I will talk to you guys next week. 00:35:50.729 --> 00:35:51.479 Bye. 00:36:05.099 --> 00:36:07.470 Computer: Please tell your friends about this show.