Place branding: Guest — Todd Babiuk, CEO of Brand Tasmania

We chat with Todd Babiuk about place branding that goes beyond buzzwords and gets to the heart of what makes a region truly unique and the role that place branding plays in economic development. Todd, a former Edmontonian, is now the CEO of Brand Tasmania in Australia. 

Website: https://www.toddbabiak.com/ 
Twitter: @babiak

Brand Tasmania website: https://tasmanian.com.au/
Twitter: @BrandTasmania

What is Economic Development Matters / Edmonton Global?

Economic Development Matters is a podcast presented by Edmonton Global, the economic development agency for the Edmonton Metropolitan Region in Alberta, Canada. It is a platform to discuss strategies for investment attraction, how to be globally competitive, and other matters related to economic development and growth.

Hosted by Brianna Morris and Sherri Bouslama.