Sydney Sweeney’s new sports ad is getting serious backlash — but did she actually take it too far, or is the outrage making the campaign even more successful?
On Barggianos Episode 88, Chuck and Matt break down Sydney Sweeney’s controversial campaign for sports prediction platform Novig, why some female athletes are criticizing it, and whether provocative advertising is hurting women’s sports or simply doing exactly what advertising is supposed to do — getting everyone talking.
We also get into the wild world of LIV Golf, including its Chapter 11 bankruptcy filing, the massive reported contracts offered to golfers like Tiger Woods, Rory McIlroy, Jon Rahm, Phil Mickelson and Bryson DeChambeau, and whether the PGA Tour should welcome LIV players back if the league ultimately falls apart.
And before all that… we somehow end up discussing a HYROX athlete who had a bathroom accident during competition, kept going and WON THE RACE. The bigger question: how far would YOU go to finish first?
IN THIS EPISODE
Sydney Sweeney sports ad backlash
Is the Novig campaign brilliant marketing or too far?
Female athletes react to the controversial ad
LIV Golf files Chapter 11 bankruptcy
Tiger Woods’ massive reported LIV offer
What happens to LIV golfers now?
Should the PGA Tour take them back?
HYROX athlete has an accident…and still wins
Plus the usual Barggianos nonsense
Chapters
00:00 Intro + Pacifico Beer Talk
03:38 HYROX Athlete Has an Accident… and Still Wins
12:47 Sydney Sweeney Sports Ad Backlash
19:50 Did Sydney Sweeney Take It Too Far?
23:53 LIV Golf Files Chapter 11 Bankruptcy
25:30 Tiger Woods, Rory McIlroy & Massive LIV Offers
26:58 Should the PGA Tour Take LIV Golfers Back?
32:22 Did LIV Golf Actually Change the PGA Tour?
34:50 Halloween Episode Plans + Barggianos Merch
37:24 Outro
👇 LET US KNOW IN THE COMMENTS:
Did Sydney Sweeney take the ad too far — or are people completely overreacting?
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