Ari Murray: Getting Brand-Agency Partnerships Right, From Someone Who's Done Both

Ari Murray is the Chief Digital Officer at Salt & Stone, the premium personal care brand reinventing the deodorant category. Previously, she was Chief Growth Officer at Sharma Brands, where she led growth across dozens of consumer brands.


Expect to hear about:

– Law School to Ecom: Why she dropped out of law school, then found her footing at an ecom brand.

– Working With Celebrity Brands: What working at Kourtney Kardashian's and Halsey's beauty brands taught her.

– Agency or In-House: Her take that growth marketers should start brand-side first, and how kindness to agencies pays off.

– BFCM Sprint: What it was like joining Salt & Stone just weeks before the biggest sales weekend of the year.

– Top-of-Funnel Bet: Why she's pushing past a Meta-heavy mix into new channels and taking a longer view of the customer.


Find Ari on:
LinkedIn – https://www.linkedin.com/in/arimurray/ 

What is High Stakes Growth?

High Stakes Growth® takes you inside the boldest decisions behind today’s most exciting consumer brands. We bring you candid conversations with the founders and CMOs who built them—unpacking the high-stakes moments, tough calls, and game-changing strategies that made these brands what they are today. No fluff. No surface-level insights. Just real stories from the leaders who made it happen. Hosted by Forest Bronzan and Leah Lloyd, they bring a combined four decades of consumer brand expertise to these conversations.