1 00:00:00,700 --> 00:00:02,902 All right. Are you getting our phone already? 2 00:00:02,902 --> 00:00:05,805 So we don't get the ding here on our podcast. 3 00:00:05,805 --> 00:00:07,807 Here you are, Stephania. 4 00:00:07,807 --> 00:00:11,077 Behind the scenes keeping us all really in here. 5 00:00:11,077 --> 00:00:13,413 Yeah. Oh we are. 6 00:00:13,413 --> 00:00:15,515 Well yeah I think I think they are. 7 00:00:15,515 --> 00:00:16,116 Always good to. See. 8 00:00:16,116 --> 00:00:18,118 I think, you have to talk about what's good today. 9 00:00:18,118 --> 00:00:19,719 I think what's good here. Shoot. Oh. Thank you. 10 00:00:19,719 --> 00:00:21,688 You like shoot like these gunboats. 11 00:00:21,688 --> 00:00:23,490 They can, like, size 14. 12 00:00:23,490 --> 00:00:25,525 Hey, what's good with Jonah? 13 00:00:25,525 --> 00:00:26,259 Joyce is sponsored 14 00:00:26,259 --> 00:00:29,329 by woodwinds Wedding and Special Events venue in Branford, Connecticut. 15 00:00:29,329 --> 00:00:34,300 And Silvio's award winning Italian sauces, which you can buy anytime online 16 00:00:34,501 --> 00:00:35,235 at silvio's. 17 00:00:35,235 --> 00:00:36,770 Sauces.com. 18 00:00:36,770 --> 00:00:39,272 That's silvio's sauces.com. 19 00:00:39,272 --> 00:00:41,441 Hey, it's so good to have you along again. 20 00:00:41,441 --> 00:00:42,475 Another episode of What's Good 21 00:00:42,475 --> 00:00:45,645 with John and Joyce, brought to you by our good friends over at Woodwinds. 22 00:00:45,645 --> 00:00:47,514 And Tony, we love you over there. 23 00:00:47,514 --> 00:00:50,316 Thank you for being our first sponsor of many sponsors. 24 00:00:50,316 --> 00:00:52,352 We hope to get along the way. 25 00:00:52,352 --> 00:00:53,820 Absolutely, and is source choice. 26 00:00:53,820 --> 00:00:55,789 You could talk about his sauce. All day long. 27 00:00:55,789 --> 00:00:57,357 I could eat it all day long too. 28 00:00:57,357 --> 00:01:01,728 When I do, that sauce is great not only on pasta, but I put it into soups 29 00:01:01,728 --> 00:01:04,364 to give it an extra zing, right? Yeah, that's really good. 30 00:01:04,364 --> 00:01:06,132 How could people get the sauce with one of the. 31 00:01:06,132 --> 00:01:09,602 Online, silvio's sauces? Dot com. 32 00:01:09,602 --> 00:01:11,104 Sounds good, sounds good. 33 00:01:11,104 --> 00:01:14,107 So without further ado, I've been really looking forward to this podcast. 34 00:01:14,140 --> 00:01:15,608 Is this what else is good today? 35 00:01:15,608 --> 00:01:17,210 Yeah, this is really good. 36 00:01:17,210 --> 00:01:17,510 This is. 37 00:01:17,510 --> 00:01:20,113 Really good. But, this gentleman is amazing. 38 00:01:20,113 --> 00:01:21,181 I had a chance to meet him through 39 00:01:21,181 --> 00:01:24,951 you recently, and he, he's, very successful businessman. 40 00:01:25,051 --> 00:01:26,886 But he also, is going to be talking, 41 00:01:26,886 --> 00:01:29,322 I think, in a future episode about something else 42 00:01:29,322 --> 00:01:32,792 that, I think appeals to virtually everybody on planet Earth. 43 00:01:32,992 --> 00:01:33,960 I mean, even in the universe, 44 00:01:33,960 --> 00:01:37,864 even the Klingons, you know, like, I'm sure the Borg and the Romulans. 45 00:01:38,231 --> 00:01:39,466 But, we have a special guest. 46 00:01:39,466 --> 00:01:39,833 And, Joyce, 47 00:01:39,833 --> 00:01:41,000 I'm going to let you introduce him 48 00:01:41,000 --> 00:01:43,703 because you've been working with him for about, what, 17? 49 00:01:43,703 --> 00:01:45,138 How long has it been, Rob? 50 00:01:45,138 --> 00:01:46,806 That's been a. While. It's been a. 51 00:01:46,806 --> 00:01:47,173 While. 52 00:01:47,173 --> 00:01:48,141 It's been a while. 53 00:01:48,141 --> 00:01:51,277 Sir Robert Graham, you own digital factory? 54 00:01:51,377 --> 00:01:52,545 Digital traffic. Fudge. 55 00:01:52,545 --> 00:01:53,513 I always mess that up. 56 00:01:53,513 --> 00:01:55,648 I want to say that right. 57 00:01:55,648 --> 00:01:57,183 And he happens to be in Connecticut. 58 00:01:57,183 --> 00:01:59,486 But you work with people nationwide. 59 00:01:59,486 --> 00:02:01,287 I have clients all over the United States. 60 00:02:01,287 --> 00:02:01,788 Right. 61 00:02:01,788 --> 00:02:07,594 So you've I first worked with you on websites and then social media, social. 62 00:02:07,594 --> 00:02:08,027 Media. 63 00:02:08,027 --> 00:02:08,461 Because a 64 00:02:08,461 --> 00:02:11,965 lot of people need your help with that and have no idea what they're doing. 65 00:02:12,232 --> 00:02:13,066 Correct. Really. 66 00:02:13,066 --> 00:02:14,300 And they shouldn't. 67 00:02:14,300 --> 00:02:17,437 Some people are really busy tending to their business. 68 00:02:17,737 --> 00:02:22,609 They don't have time to be posting and knowing exactly how to reach that audience 69 00:02:22,976 --> 00:02:27,714 and getting them traffic to their website equals more business. 70 00:02:27,747 --> 00:02:29,749 Correct? So when did you first start? 71 00:02:29,749 --> 00:02:32,852 Where are you on the cutting edge of this, social media end? 72 00:02:32,852 --> 00:02:36,256 Well, I started doing, internet marketing 21 years ago. 73 00:02:36,723 --> 00:02:38,458 And so we've been doing it all along. 74 00:02:38,458 --> 00:02:41,027 And then social media wasn't even a thing at that point. 75 00:02:41,027 --> 00:02:44,531 And then it kind of took off and we kind of embraced it. 76 00:02:44,531 --> 00:02:47,534 We still have clients that are in excess of 19, 77 00:02:47,534 --> 00:02:51,804 20 years that we've been doing like, online marketing for them. 78 00:02:51,804 --> 00:02:53,473 So there's. A lot about, you know, we've. 79 00:02:53,473 --> 00:02:55,642 We've company websites for them. 80 00:02:55,642 --> 00:02:58,111 We you know, I have a lot of people that now 81 00:02:58,111 --> 00:03:01,014 they've kind of friends since I've been talking to for 20 years. Yes. 82 00:03:02,081 --> 00:03:03,816 It's something I love doing. 83 00:03:03,816 --> 00:03:05,652 I love the social media aspect. 84 00:03:05,652 --> 00:03:09,522 I love the numbers aspect because it's about getting people to go to your site. 85 00:03:10,023 --> 00:03:12,292 Right? Getting leads for people. 86 00:03:12,292 --> 00:03:16,429 We've gotten very good at, small businesses 87 00:03:16,429 --> 00:03:20,800 like we are not that expensive compared to a lot of other companies. 88 00:03:20,800 --> 00:03:22,101 No, you're not at all. 89 00:03:22,101 --> 00:03:25,371 In reality, I think we get more results. Yes. 90 00:03:25,738 --> 00:03:26,639 You know what I like? 91 00:03:26,639 --> 00:03:30,677 I like that you get invested in the businesses much as the owner. 92 00:03:30,710 --> 00:03:34,814 You get great satisfaction when you see those numbers going up. 93 00:03:35,081 --> 00:03:35,348 Yeah. 94 00:03:35,348 --> 00:03:37,050 I love hearing stories about like, 95 00:03:37,050 --> 00:03:40,787 oh, we've you know, we've gotten leads, we're getting clients. 96 00:03:40,787 --> 00:03:44,123 I mean, there's, I took on a recent client that was 97 00:03:44,857 --> 00:03:47,860 kind of getting to the point of maybe having to close. 98 00:03:48,394 --> 00:03:51,531 They had not gotten anything for two months. 99 00:03:51,531 --> 00:03:53,733 They were behind on their bills. 100 00:03:53,733 --> 00:03:55,301 They know what to do. 101 00:03:55,301 --> 00:03:58,504 And we kind of just did a whole internet package for them. 102 00:03:58,504 --> 00:04:01,507 And it turned around in probably less than 2 or 3 weeks. 103 00:04:02,041 --> 00:04:05,211 So they started getting leads and started closing clients. 104 00:04:05,211 --> 00:04:07,513 And they're kind of off to the races now. 105 00:04:07,513 --> 00:04:08,815 Like it was right. 106 00:04:08,815 --> 00:04:10,216 It was it. 107 00:04:10,216 --> 00:04:11,050 I like doing it. 108 00:04:11,050 --> 00:04:16,089 I like I like the helping people out, helping them market their business. 109 00:04:16,256 --> 00:04:20,460 Kind of turning around that they thought they were going to go out of business 110 00:04:20,460 --> 00:04:23,730 at the time and, and, you know, flash forward 30 days later, they're 111 00:04:24,230 --> 00:04:26,065 they're back to where they normally were. 112 00:04:26,065 --> 00:04:27,233 What a wonderful feeling it is. 113 00:04:27,233 --> 00:04:30,270 And I could tell that you really derive that satisfaction of seeing somebody 114 00:04:30,270 --> 00:04:33,306 that's having a difficult time saying, Rob would be great, 115 00:04:33,306 --> 00:04:35,475 and you've been able to do it with that one client, but so many others. 116 00:04:35,475 --> 00:04:37,143 But what really struck me was the fact 117 00:04:37,143 --> 00:04:40,780 that so many people have stuck with you for the past 17, 18, 19, 20 years. 118 00:04:40,780 --> 00:04:43,316 You're not going anywhere because you're invested in them. 119 00:04:43,316 --> 00:04:46,319 You become friends with them, and it's all about the relationship. 120 00:04:46,386 --> 00:04:47,820 Correct? That's the key. Correct. 121 00:04:47,820 --> 00:04:48,221 A lot of people 122 00:04:48,221 --> 00:04:51,624 I talk to weekly, so it's like, you know, we have a kind of a weekly small 123 00:04:51,624 --> 00:04:55,495 15 minute conference call to kind of set the agenda on what's going on. 124 00:04:55,495 --> 00:05:00,233 Some clients let me have free reign and let me kind of they trust me. 125 00:05:00,233 --> 00:05:02,235 Now, after all these years, I don't have to get anything approved. 126 00:05:02,235 --> 00:05:04,470 They just kind of do their posting for them, 127 00:05:04,470 --> 00:05:07,674 optimize their business, do their websites, do their blogs. 128 00:05:08,308 --> 00:05:11,444 Because they're running their business, they don't really have time to write, 129 00:05:11,544 --> 00:05:15,815 do all social media and, and, you know, make a blog 130 00:05:15,815 --> 00:05:19,552 or so that's where we come in and we and we help them out with it. 131 00:05:19,719 --> 00:05:21,521 I love that too, Joyce. You and I have talked about it. 132 00:05:21,521 --> 00:05:23,823 I like to find the best people and let them run, 133 00:05:23,823 --> 00:05:25,425 you know, put the best people in the best spots. 134 00:05:25,425 --> 00:05:26,959 We're too busy doing what we're doing. 135 00:05:26,959 --> 00:05:29,629 You're great at this. You do it. Leave your ego at the door. 136 00:05:29,629 --> 00:05:32,131 Go out there, run your business, put the best people in the best spots. 137 00:05:32,131 --> 00:05:34,334 And that apparently happens with you, Robert. 138 00:05:34,334 --> 00:05:35,368 And what you're doing. 139 00:05:35,368 --> 00:05:36,336 Yeah, we. 140 00:05:36,336 --> 00:05:39,439 It's I it's something I really, really enjoy because 141 00:05:39,906 --> 00:05:41,908 I get to meet so many people I like. 142 00:05:41,908 --> 00:05:42,975 The busier the better. 143 00:05:42,975 --> 00:05:44,510 I like meeting people, like going to meetings. 144 00:05:44,510 --> 00:05:46,579 I like doing zoom calls with the clients 145 00:05:46,579 --> 00:05:49,816 and finding out what's working, what's not, because it's in the beginning. 146 00:05:49,816 --> 00:05:51,851 It's kind of like you're I always say it's like, 147 00:05:51,851 --> 00:05:54,387 if you ever watch a show Deadliest Catch, where? Oh, yes. 148 00:05:54,387 --> 00:05:57,090 Well, you're kind of throwing pots over. You don't know what you're going to get. 149 00:05:58,024 --> 00:05:59,292 So we in the beginning, we'll 150 00:05:59,292 --> 00:06:02,762 do some things to figure out what's going to work for them. 151 00:06:03,162 --> 00:06:06,699 It usually takes a week or two, and then we kind of hone in on what's 152 00:06:06,699 --> 00:06:10,169 really converting and what's helping your business, what's driving sales. 153 00:06:10,169 --> 00:06:12,305 And you know, how they're getting calls or people walking in. 154 00:06:12,305 --> 00:06:13,673 I'm seeing your stuff. 155 00:06:13,673 --> 00:06:14,741 The biggest compliment 156 00:06:14,741 --> 00:06:17,744 I hear all the time is when people say, I see your stuff all over the place 157 00:06:18,010 --> 00:06:20,313 when they tell the client, like, you're all over the place, 158 00:06:20,313 --> 00:06:22,382 you're on YouTube, you're on Instagram, you're here. 159 00:06:22,382 --> 00:06:24,884 I just see your stuff all over the place. 160 00:06:24,884 --> 00:06:27,153 And I see that a lot with some of my competitors. 161 00:06:27,153 --> 00:06:30,690 They concentrate on one area, maybe it's Instagram or Facebook, but you don't. 162 00:06:31,157 --> 00:06:33,826 They don't take their clients to TikTok, 163 00:06:33,826 --> 00:06:37,830 or I like to go all in and have them just all over the place. 164 00:06:38,064 --> 00:06:39,799 Yeah, you do that so well. 165 00:06:39,799 --> 00:06:42,769 You know, the one story that I have is that 166 00:06:42,769 --> 00:06:45,772 I was working for a company, the Graduate Institute 167 00:06:46,239 --> 00:06:49,509 in Connecticut, helping them out a little bit with their marketing. 168 00:06:50,076 --> 00:06:53,679 And I noticed that the person that they had doing their social media, 169 00:06:54,480 --> 00:06:58,684 first of all, it was he was charging $4,000 a month. 170 00:06:59,285 --> 00:07:00,086 I remember I. 171 00:07:00,086 --> 00:07:03,289 Remember a month and they weren't getting their results. 172 00:07:03,489 --> 00:07:05,792 And someone there brought him in. 173 00:07:05,792 --> 00:07:08,795 So I kind of was treading lightly on this. 174 00:07:09,061 --> 00:07:11,731 And then I said, you know, I'd like you to meet someone. 175 00:07:11,731 --> 00:07:13,366 Robert Graham. 176 00:07:13,366 --> 00:07:16,369 He's a great guy. He knows what he's doing. 177 00:07:16,436 --> 00:07:20,273 And I don't think you're going to have to sign a contract with him. 178 00:07:20,706 --> 00:07:22,375 I don't think you're going to have to be 179 00:07:22,375 --> 00:07:25,711 paying for thousand dollars a month and not seeing the results, 180 00:07:26,245 --> 00:07:29,415 and you've came in there are so impressed with you. 181 00:07:30,016 --> 00:07:31,584 And wasn't it? 182 00:07:31,584 --> 00:07:37,190 It was like weeks later when he walked in to a meeting, the president and the vice 183 00:07:37,190 --> 00:07:42,161 president of this, of this graduate institute stood up and applauded him. 184 00:07:42,595 --> 00:07:48,601 And applauded him because you were sending weekly reports they were seeing. 185 00:07:48,601 --> 00:07:51,270 Exactly. And you would say to them, you know what? 186 00:07:51,270 --> 00:07:54,040 Instead of like putting your money into here, 187 00:07:54,040 --> 00:07:57,643 explain that a little bit about the wording about a lot of it. 188 00:07:57,643 --> 00:07:59,912 Like I remember that one because that happens a lot. 189 00:07:59,912 --> 00:08:00,213 Right? 190 00:08:00,213 --> 00:08:03,683 I'll take over an account that they're spending thousands of dollars 191 00:08:03,683 --> 00:08:08,821 in advertising and, they're not getting any results and they keep dumping money. 192 00:08:08,821 --> 00:08:12,492 This is something that happens probably once a month to me. 193 00:08:12,492 --> 00:08:16,395 I go in and I consult, and I can look at the numbers and tell 194 00:08:16,395 --> 00:08:18,631 that they're just basically taking money and throwing it away. 195 00:08:19,832 --> 00:08:22,869 And I think I cut their budget down by 75%. 196 00:08:22,869 --> 00:08:24,170 Oh, gosh. Yes. You take. 197 00:08:24,170 --> 00:08:26,672 You did. And just position things differently. 198 00:08:26,672 --> 00:08:28,174 Yeah. So they got results. 199 00:08:28,174 --> 00:08:31,744 And I see that I, I, I had one client come to me. 200 00:08:31,744 --> 00:08:37,350 They were spending $10,000 a month and getting next to nothing. 201 00:08:37,717 --> 00:08:42,855 And I kind of a lot of companies will not be transparent on their pricing. 202 00:08:43,155 --> 00:08:46,259 So they'll say like oh we're putting money into paid ads. 203 00:08:46,259 --> 00:08:48,160 You're paying me $10,000. 204 00:08:48,160 --> 00:08:49,595 They're not telling them how much that money 205 00:08:49,595 --> 00:08:52,331 is going to pay the ads, and how much money is going to 206 00:08:52,331 --> 00:08:53,833 the digital marketing company. 207 00:08:53,833 --> 00:08:56,802 I've seen companies because I have a piece of software. 208 00:08:56,802 --> 00:08:58,804 I can tell how much they're spending. 209 00:08:58,804 --> 00:09:03,209 So I have seen people get charged $10,000 and they're only spending $1,000 210 00:09:03,209 --> 00:09:05,912 on that on actual ads, and they're taking the other $9,000 211 00:09:05,912 --> 00:09:07,446 for quote unquote, management fee. 212 00:09:08,881 --> 00:09:09,215 Right. 213 00:09:09,215 --> 00:09:11,817 And that happens more often than I can. 214 00:09:11,817 --> 00:09:15,721 I can say, and I really dive into the numbers, 215 00:09:15,721 --> 00:09:17,390 I take a look at the budgets, 216 00:09:17,390 --> 00:09:18,190 I figure out where 217 00:09:18,190 --> 00:09:21,494 all the traffic's coming from, and then I usually mix it up, like, 218 00:09:21,494 --> 00:09:25,398 can I change and 99% of the time they're going to spend less money 219 00:09:25,398 --> 00:09:28,801 and get actual, actual real results, because I'm actually 220 00:09:29,201 --> 00:09:31,404 tailoring a campaign to them. 221 00:09:31,404 --> 00:09:33,673 I mean, people are in business to make money, correct? Right. 222 00:09:33,673 --> 00:09:35,374 And it's tough enough in this landscape 223 00:09:35,374 --> 00:09:37,209 to go out there and make money and you're helping them. 224 00:09:37,209 --> 00:09:39,145 It's nice to know that somebody is on their side 225 00:09:39,145 --> 00:09:40,980 and say, listen, you've been spending X amount of money. 226 00:09:40,980 --> 00:09:42,515 You don't need to do that. 227 00:09:42,515 --> 00:09:45,384 Here's what we need to do so you can put some more money in your pocket 228 00:09:45,384 --> 00:09:48,187 and invest or take care of your family or whomever. 229 00:09:48,187 --> 00:09:51,157 Yeah, I find a lot of people get taken advantage 230 00:09:51,157 --> 00:09:55,227 of, specially because digital marketing is for some people, they don't know it. 231 00:09:55,227 --> 00:09:58,531 And and somebody comes in and says, hey, I can do this. 232 00:09:58,864 --> 00:10:00,700 And I think a lot of companies take advantage of people 233 00:10:00,700 --> 00:10:02,535 because I've seen it multiple times. 234 00:10:02,535 --> 00:10:02,802 Yeah. 235 00:10:02,802 --> 00:10:05,738 Where they're there's getting charged ridiculous results and nobody's 236 00:10:05,738 --> 00:10:08,741 calling them and asking them, are you getting something right? 237 00:10:08,874 --> 00:10:11,777 I've seen, you know, I do weekly reports like you've mentioned, like, 238 00:10:11,777 --> 00:10:12,778 so all my clients 239 00:10:12,778 --> 00:10:16,382 every week get a report of what's going on, where the traffic's coming from. 240 00:10:16,749 --> 00:10:17,984 Because they can see where 241 00:10:17,984 --> 00:10:20,987 if the phone calls are coming through, if they're using your cell phone. 242 00:10:21,053 --> 00:10:21,821 Correct. 243 00:10:21,821 --> 00:10:23,322 If they're using their cell phones. Yeah. 244 00:10:23,322 --> 00:10:25,157 I'm talking business, like cell phones. 245 00:10:27,126 --> 00:10:27,860 A lot of times 246 00:10:27,860 --> 00:10:30,930 I'll see, like a, you know, they'll, they'll be paying this money 247 00:10:30,930 --> 00:10:32,965 and then I go have did they ever talk to you? 248 00:10:32,965 --> 00:10:35,434 They ever call you and say, hey, you know what's going on? 249 00:10:35,434 --> 00:10:36,369 What's working now? 250 00:10:36,369 --> 00:10:37,603 Nobody ever talks to me. 251 00:10:37,603 --> 00:10:40,573 And, and that's where I think our big differences. 252 00:10:40,573 --> 00:10:41,607 I'm very personable. 253 00:10:41,607 --> 00:10:44,443 I feel I like engaging with the clients. 254 00:10:44,443 --> 00:10:46,679 Yeah, because you can zoom if they're in California. 255 00:10:46,679 --> 00:10:47,513 Oh, yeah. We have. 256 00:10:47,513 --> 00:10:50,516 I have multiple clients in California. 257 00:10:50,850 --> 00:10:52,218 That's my wife's excuse for moving. 258 00:10:52,218 --> 00:10:57,356 But it's it's the numbers 259 00:10:57,356 --> 00:11:01,160 part is, if you can actually see, like, all this stuff is tracked. 260 00:11:01,160 --> 00:11:04,897 Now, when you do online advertising, there's hard 261 00:11:04,897 --> 00:11:06,132 core numbers for all these things. 262 00:11:06,132 --> 00:11:09,335 And I've seen clients not get numbers for years. 263 00:11:09,335 --> 00:11:12,038 Like, I go when I ask, hey, do you, do they send you a report? 264 00:11:12,038 --> 00:11:15,307 Like what's going on with your with your actual advertising? 265 00:11:15,307 --> 00:11:19,311 They they look at me like I have seven heads, like they've never sent me numbers. 266 00:11:19,578 --> 00:11:20,913 How are you supposed to track your business? 267 00:11:20,913 --> 00:11:22,581 I mean, so many people that I think 268 00:11:22,581 --> 00:11:24,350 a lot of the mentality is rode up against the wall. 269 00:11:24,350 --> 00:11:25,151 See what sticks? 270 00:11:25,151 --> 00:11:25,685 Correct. 271 00:11:25,685 --> 00:11:28,454 And it's just not a way, like you said, you're throwing away money. 272 00:11:28,454 --> 00:11:30,589 That they're throwing away money because they don't they don't interface. 273 00:11:30,589 --> 00:11:33,893 They don't call the client and say like, okay, we've been doing this for two weeks. 274 00:11:34,160 --> 00:11:35,561 Are you getting something? 275 00:11:35,561 --> 00:11:39,198 And now they'll say, yes or no or, or, I always tell a client 276 00:11:39,198 --> 00:11:40,499 that if you start getting calls, 277 00:11:40,499 --> 00:11:43,703 make sure you ask them, like, where did you see. No. 278 00:11:43,703 --> 00:11:45,638 Because then, you know, like, if you start getting all these calls 279 00:11:45,638 --> 00:11:49,475 and say, hey, I saw you on YouTube, like, I see your commercials on YouTube, 280 00:11:49,475 --> 00:11:52,678 or I saw your podcast on YouTube or I saw whatever on YouTube, then 281 00:11:52,678 --> 00:11:57,316 we know that we can allocate money to, you know, YouTube or social media. 282 00:11:57,616 --> 00:12:00,219 Yeah. When somebody calls me for any of my businesses, the first thing I see. 283 00:12:00,219 --> 00:12:02,354 How do you hear about us? Right. Well, first thing. 284 00:12:02,354 --> 00:12:04,356 Yeah, I mean, that doesn't cost anything. Ask them. 285 00:12:04,356 --> 00:12:06,192 How do you hear about it? Yeah, it's kind of amazing now. 286 00:12:06,192 --> 00:12:07,293 Like a small business, like, 287 00:12:07,293 --> 00:12:10,296 we have, like, starter packages that are like 300 bucks 288 00:12:10,396 --> 00:12:14,567 and we call the month for the month, and we exceed. 289 00:12:14,567 --> 00:12:15,668 1000 bucks a month. 290 00:12:15,668 --> 00:12:18,170 Yeah, we exceed most companies like I've seen. 291 00:12:18,170 --> 00:12:19,371 I've walked in and somebody goes, 292 00:12:20,372 --> 00:12:22,374 because I compete against a lot of companies and they say, okay, 293 00:12:22,374 --> 00:12:24,610 here's what they're going to do for a thousand bucks, 294 00:12:24,610 --> 00:12:26,912 and they're doing a half the things that I would do, 295 00:12:26,912 --> 00:12:29,849 or even one third the things that I'm going to do for them, 296 00:12:29,849 --> 00:12:32,985 because I usually put together a package where I'm doing search engine 297 00:12:32,985 --> 00:12:38,124 optimization, I'm doing social media, I'm doing a little bit of paid ads for them. 298 00:12:39,024 --> 00:12:41,460 Now you can actually start getting your companies listed on. 299 00:12:41,460 --> 00:12:46,132 I like each of the individual AI platforms are starting to get to people 300 00:12:46,132 --> 00:12:47,066 go there and search like, 301 00:12:47,066 --> 00:12:50,636 what's the best restaurant in Brantford or what's the best? 302 00:12:50,636 --> 00:12:50,836 Right? 303 00:12:50,836 --> 00:12:54,206 So when you say AI, you're referring to like Google searches or. 304 00:12:54,473 --> 00:12:58,744 I'm referring to like, like ChatGPT or Google Gemini, 305 00:12:58,744 --> 00:13:01,781 you actually have to kind of go out and kind of register 306 00:13:01,781 --> 00:13:05,117 your company with them now because people are interfacing 307 00:13:05,117 --> 00:13:08,587 with those as actual, search. Engines. 308 00:13:08,587 --> 00:13:10,322 And do you register the company? 309 00:13:10,322 --> 00:13:12,725 Yeah, I take care of all that. Okay. 310 00:13:12,725 --> 00:13:16,362 And, you know, first, you know, when it first came out, I experimented on myself. 311 00:13:16,495 --> 00:13:21,300 So I experimented on myself, and, and, call started coming in. 312 00:13:21,567 --> 00:13:24,904 And not only that, like in our local area, like, my office, like, is 313 00:13:25,204 --> 00:13:27,106 people usually don't show up in person. 314 00:13:27,106 --> 00:13:29,341 So I started getting people knocking on our door. 315 00:13:29,341 --> 00:13:32,077 So I know once, you know, then I'm immediately I know it's working. 316 00:13:32,077 --> 00:13:35,481 And that was like first week when I got in there and registering my company. 317 00:13:35,481 --> 00:13:38,584 All the different I's like even my 318 00:13:38,651 --> 00:13:41,620 I have a business partner, Dave, like, who's amazing. 319 00:13:41,620 --> 00:13:44,156 And Dave. Who does a lot of the tactical stuff. 320 00:13:44,156 --> 00:13:47,626 But he was like, he turned to me after like two days in a row 321 00:13:47,626 --> 00:13:49,628 where people were knocking our door, like, cause it never happens. 322 00:13:49,628 --> 00:13:52,498 He's like, did you do something? And I'm like, yeah, yeah, yeah, yeah. 323 00:13:52,498 --> 00:13:57,469 And that's part of a two part of it. 324 00:13:58,003 --> 00:13:58,971 It's the numbers. 325 00:13:58,971 --> 00:14:02,675 But there's also kind of an art to it, a feeling of, you know, something's working. 326 00:14:03,042 --> 00:14:06,045 And usually I can look at the numbers and see it, 327 00:14:06,145 --> 00:14:08,047 but that was one of the examples from myself. 328 00:14:08,047 --> 00:14:11,350 And I started rolling it out to my clients because it's like this act, 329 00:14:11,350 --> 00:14:14,353 this 100% works because I've already tried it. 330 00:14:14,453 --> 00:14:15,521 Right. 331 00:14:15,521 --> 00:14:19,859 And, I always attempt stuff on my own company 332 00:14:19,859 --> 00:14:22,061 first to make sure it works, 333 00:14:22,061 --> 00:14:24,830 because I don't want to go out and sell something that doesn't look like. 334 00:14:24,830 --> 00:14:25,965 So you're the guinea pig. 335 00:14:25,965 --> 00:14:27,333 You're right. I'm the guinea pig. 336 00:14:27,333 --> 00:14:29,101 So that's how it should be. 337 00:14:29,101 --> 00:14:30,936 Yeah. I want to see actually work in person. 338 00:14:30,936 --> 00:14:33,505 Because to be honest, there's things I've tried, 339 00:14:33,505 --> 00:14:37,276 you know, in my own company that nothing like sometimes you get the next biggest, 340 00:14:37,276 --> 00:14:39,745 oh, this is the greatest thing. Like, you guys are going to see leads. 341 00:14:39,745 --> 00:14:44,850 So then I'll go out and experiment on my own company and I'll sit and wait. 342 00:14:44,850 --> 00:14:47,219 And you say people from going through those minefields. 343 00:14:47,219 --> 00:14:47,686 Correct. 344 00:14:47,686 --> 00:14:50,990 Because there's a lot you go online right now, there's a lot of companies 345 00:14:50,990 --> 00:14:56,262 promising the world and more and and a lot of it is very scammy, gimmicky. 346 00:14:56,729 --> 00:14:59,031 A lot of it just flat out doesn't work. 347 00:14:59,031 --> 00:15:02,601 Your, I'll walk into a company and see them getting charged. 348 00:15:02,601 --> 00:15:05,871 Sometimes it could be as low as 100 bucks or something. 349 00:15:05,871 --> 00:15:08,207 I said, oh, this guy said this was going to do this, 350 00:15:08,207 --> 00:15:09,842 and we've been paying for it for three years. 351 00:15:11,043 --> 00:15:13,245 Yeah, that's not doing anything right. 352 00:15:13,245 --> 00:15:15,047 And the trust factor is down. 353 00:15:15,047 --> 00:15:16,749 Nowadays, people have a hard time 354 00:15:16,749 --> 00:15:19,151 trusting the first reaction when they see something. 355 00:15:19,151 --> 00:15:21,854 I'm not sure they have their back up. 356 00:15:21,854 --> 00:15:22,688 And that's where you come in. 357 00:15:22,688 --> 00:15:24,423 I'm sure you encounter some of that, correct? 358 00:15:24,423 --> 00:15:26,292 Yeah, I always do like, 359 00:15:26,292 --> 00:15:30,095 but some people are even very trustworthy and will sign things with people. 360 00:15:30,362 --> 00:15:32,264 I don't do a contract. 361 00:15:32,264 --> 00:15:36,001 My thing is, if the results aren't happening, you can tell. 362 00:15:36,068 --> 00:15:38,170 I love that. You can tell me to kick the can. 363 00:15:38,170 --> 00:15:39,371 And I like that. 364 00:15:39,371 --> 00:15:41,507 I like that it's like they can get out whenever they want. 365 00:15:41,507 --> 00:15:43,142 They don't feel pressure. Correct. 366 00:15:43,142 --> 00:15:45,611 Because I get involved in a lot of those where somebody is like, 367 00:15:45,611 --> 00:15:49,548 hey, we're eight months in this contract, we still got to spend $40,000 368 00:15:49,548 --> 00:15:50,249 with this company. 369 00:15:50,249 --> 00:15:53,319 And I hand them going, they're not doing anything, you know? Hey. 370 00:15:53,319 --> 00:15:54,320 Yeah, right. 371 00:15:54,320 --> 00:15:56,655 And the look on their face is like, you mean we've been. 372 00:15:56,655 --> 00:15:57,156 Yeah. 373 00:15:57,156 --> 00:16:00,225 You've been kind of just throwing money away, like. 374 00:16:00,392 --> 00:16:04,229 And sometimes you can even do, searches on some of these companies 375 00:16:04,229 --> 00:16:07,366 and there'll be a litany of complaints. 376 00:16:07,366 --> 00:16:09,668 Complaints? Yeah, that, hey, I'm spending all this money. 377 00:16:09,668 --> 00:16:12,037 A lot of them are like nationwide companies 378 00:16:12,037 --> 00:16:14,707 that actually have a name like that you would recognize. 379 00:16:14,707 --> 00:16:18,177 And, sales Guy might tell them they're going to give them the world 380 00:16:18,177 --> 00:16:20,245 and we're going to do all this stuff. 381 00:16:20,245 --> 00:16:22,715 And, nothing happens. 382 00:16:22,715 --> 00:16:26,585 Another thing I see is a lot of stuff is outsourced, like myself 383 00:16:26,585 --> 00:16:27,753 or Dave do all the work. 384 00:16:27,753 --> 00:16:30,656 So if it's a blog or if it's a, 385 00:16:30,656 --> 00:16:33,692 search engine optimization or social media, I'm doing that. 386 00:16:33,692 --> 00:16:34,827 I'm not outsourcing. 387 00:16:34,827 --> 00:16:36,795 There's not somebody overseas doing it. 388 00:16:36,795 --> 00:16:39,131 I don't have an intern doing it. 389 00:16:39,131 --> 00:16:41,767 I'm specifically doing it myself. 390 00:16:41,767 --> 00:16:44,770 Now, how has AI in chat changed everything you do? 391 00:16:45,337 --> 00:16:48,173 It's making it easier on my part, because, 392 00:16:48,173 --> 00:16:51,543 it's it's great on AI because a client can tell me. 393 00:16:51,543 --> 00:16:56,281 I always tell them now is I can call them and say, like, hey, I need something. 394 00:16:56,281 --> 00:16:57,583 You know, we're gonna do an advertising for you. 395 00:16:57,583 --> 00:16:59,251 Just give me bullet points. 396 00:16:59,251 --> 00:17:02,054 And between using AI, I can write the ad, 397 00:17:02,054 --> 00:17:05,057 and then I go in and double check it and kind of re spin it, 398 00:17:05,457 --> 00:17:09,128 and I send it over to them, but I can, I can my turnaround is a lot faster. 399 00:17:09,128 --> 00:17:09,661 Yeah. 400 00:17:09,661 --> 00:17:14,400 I can, give them multiple versions of an ad, that they can look at 401 00:17:14,833 --> 00:17:18,470 and tell them, okay, this is what you should do and even some respects. 402 00:17:18,470 --> 00:17:23,242 Now I have clients that sometimes, you know, if they can't give me a photo 403 00:17:23,242 --> 00:17:26,245 of something that's generic enough, I can actually generate a photo 404 00:17:26,645 --> 00:17:30,249 that's no licensing because it's it's so unique photo. 405 00:17:30,516 --> 00:17:33,786 I have to worry about stock images and I can generate them a photo for their, 406 00:17:34,086 --> 00:17:34,820 for their ads. 407 00:17:34,820 --> 00:17:37,156 I love technology when it's used the right way, don't you? 408 00:17:37,156 --> 00:17:41,493 Oh, and yes, when you say you know it could because I know if people 409 00:17:41,493 --> 00:17:45,531 use images that they haven't paid for, they can get in trouble with that. 410 00:17:45,664 --> 00:17:47,332 Does I help with that? 411 00:17:47,332 --> 00:17:50,936 Well, part of it is now is like companies there are companies out there like, 412 00:17:50,936 --> 00:17:52,071 you know, it was back, 413 00:17:52,071 --> 00:17:53,405 you go back, you know, and a long time ago 414 00:17:53,405 --> 00:17:56,108 people would just go on the internet and grab an image. Right? 415 00:17:56,108 --> 00:17:57,843 Yeah, I can, I can do this. 416 00:17:57,843 --> 00:17:58,210 Yeah. 417 00:17:58,210 --> 00:18:03,515 I've been involved in a lot of, in a, in a consulting capacity 418 00:18:03,849 --> 00:18:05,851 where somebody has brought me in, like a lawyer has brought me in 419 00:18:05,851 --> 00:18:09,755 and said, hey, like, we got this letter, like we were doing blogs. 420 00:18:09,755 --> 00:18:12,758 And all these years we've been using, we just go on the internet and Google 421 00:18:12,758 --> 00:18:16,562 a photo of, you know, a cup of coffee or Google photo of a tree or, 422 00:18:16,962 --> 00:18:21,600 and there are now companies out there that are there kind of law firms that hire 423 00:18:21,600 --> 00:18:25,304 the clients, hire them to go out and sue other companies that have 424 00:18:25,404 --> 00:18:26,338 taken their photo? 425 00:18:26,338 --> 00:18:28,440 That happened to a group of doctors that know 426 00:18:28,440 --> 00:18:30,776 they had to spend thousands of dollars. 427 00:18:30,776 --> 00:18:33,979 Getty Images Correct, because now you have to actually either pay for 428 00:18:34,012 --> 00:18:38,050 there's usually a it's usually anywhere from 300 to $1000 an image. 429 00:18:39,418 --> 00:18:41,753 And if you've really just gone on the internet 430 00:18:41,753 --> 00:18:46,358 and just pulled photos down the, they have the AI now or with search 431 00:18:46,358 --> 00:18:49,428 with the new technology, a company can go see who's 432 00:18:49,428 --> 00:18:53,866 using their photo on the internet in ten minutes and be able to then 433 00:18:53,866 --> 00:18:57,970 find out who who this company is and and generate a letter and send it to them. 434 00:18:57,970 --> 00:19:02,608 So I have I have gotten over the years, probably about once every 3 or 4 months 435 00:19:02,608 --> 00:19:06,678 I get involved and lawyer friend of mine calls and says, hey, I got another one. 436 00:19:06,678 --> 00:19:08,714 Like, what is the procedure? 437 00:19:08,714 --> 00:19:13,585 Like, sometimes you can kind of apologize and pay a minimal fee. 438 00:19:13,752 --> 00:19:14,520 Yeah. 439 00:19:14,520 --> 00:19:15,521 If you fight it, it's not going. 440 00:19:15,521 --> 00:19:17,823 To ask for forgiveness. Yeah, yeah. 441 00:19:17,823 --> 00:19:20,058 If you're going to fight it, it's not going to go well. 442 00:19:20,058 --> 00:19:24,396 So does that only happen for people who are using the photo to make money 443 00:19:24,663 --> 00:19:27,666 rather than someone putting out a quote? 444 00:19:27,699 --> 00:19:29,401 No, it doesn't make a difference. It doesn't make it doesn't. 445 00:19:29,401 --> 00:19:32,938 You can have a blog that you're not making money on, and you use a photo 446 00:19:32,938 --> 00:19:35,941 that's that you pull down like you're using that photo. 447 00:19:35,941 --> 00:19:37,910 Someone check to see first. 448 00:19:37,910 --> 00:19:40,913 Can they put that photo into ChatGPT? 449 00:19:41,313 --> 00:19:42,047 Thank. You. 450 00:19:43,115 --> 00:19:46,485 Sometimes there's a thing called AI where you can put the photo in 451 00:19:46,485 --> 00:19:51,123 and show me everywhere that this photo is, Google image Search will also do that. 452 00:19:51,123 --> 00:19:52,090 There's like a Google image search. 453 00:19:52,090 --> 00:19:55,661 You can actually upload the photo and say, where else is this photo? 454 00:19:55,727 --> 00:19:56,328 Okay. 455 00:19:56,328 --> 00:19:59,631 And it'll go out and it will search, everywhere. 456 00:19:59,631 --> 00:20:00,632 This photo is. Yeah. 457 00:20:00,632 --> 00:20:03,068 Because we want to protect people from that happening. 458 00:20:03,068 --> 00:20:06,438 Like to take up the radio station to, you know, do our voice. 459 00:20:06,438 --> 00:20:08,407 They let us know what we can use, what we can. 460 00:20:08,407 --> 00:20:09,241 I mean, the 461 00:20:09,241 --> 00:20:11,076 the folks in HR and everybody up there are very, 462 00:20:11,076 --> 00:20:13,612 very picky about what you can take and what you can't. 463 00:20:13,612 --> 00:20:13,946 Yeah. 464 00:20:13,946 --> 00:20:17,883 So we have to be very careful about what we post, what videos we grab and pictures 465 00:20:18,083 --> 00:20:19,351 when we do our blogs. Well, but I ha. 466 00:20:19,351 --> 00:20:21,720 Yeah, 20 years ago was the Wild West and you can 467 00:20:21,720 --> 00:20:23,855 everybody was just doing whatever they want. 468 00:20:23,855 --> 00:20:27,459 But you know, now there's rules and regulations you have to follow. 469 00:20:27,459 --> 00:20:32,097 And I see that, there's a lot of, you know, I, we manage a lot of websites. 470 00:20:32,097 --> 00:20:34,166 So I see a lot of contact forms come in. 471 00:20:34,166 --> 00:20:37,536 And one of the big things is a contact form stating like it's it's a form letter. 472 00:20:37,536 --> 00:20:42,774 It's like, hey, your website's not doing well, I can tell, we're going. 473 00:20:42,774 --> 00:20:45,444 To go with one of your clients in the back home. Maybe calling her. No. 474 00:20:46,645 --> 00:20:47,679 And you can tell your call. 475 00:20:47,679 --> 00:20:49,281 We can tell you not. You're not doing well. 476 00:20:49,281 --> 00:20:53,218 And, we can we can optimize your your stuff a lot better. 477 00:20:53,585 --> 00:20:57,422 In the search engine world, there's there's there's something called, 478 00:20:58,056 --> 00:21:01,059 black hat search engine optimization and white hat. 479 00:21:01,293 --> 00:21:03,595 So white hat means good. I'm following all the rules. 480 00:21:03,595 --> 00:21:05,397 That's what we do. It's like in the Western movies. 481 00:21:05,397 --> 00:21:06,465 It's like good black hat, bad. 482 00:21:06,465 --> 00:21:09,935 And there's there's there's black hat optimization where there's tricks 483 00:21:09,935 --> 00:21:13,272 that I can do quickly to get a website to skyrocket. 484 00:21:13,272 --> 00:21:16,842 But it only last a week because they're following some kind 485 00:21:16,842 --> 00:21:20,078 of, you know, loophole that's that will eventually get closed down. 486 00:21:20,078 --> 00:21:21,013 You want long. Term. 487 00:21:21,013 --> 00:21:23,482 You want long term. It'll do damage to your brand. 488 00:21:23,482 --> 00:21:24,850 It'll do damage to your site. 489 00:21:24,850 --> 00:21:27,319 Like, especially e-commerce companies. 490 00:21:27,319 --> 00:21:28,453 They want to rank fast. 491 00:21:28,453 --> 00:21:30,589 They want to start making sales. 492 00:21:30,589 --> 00:21:34,760 It's really important to, do it the right way. 493 00:21:34,893 --> 00:21:37,896 Why? There's so many things business owners need to know about that. 494 00:21:37,896 --> 00:21:38,897 Yeah, well, that's where I come in. 495 00:21:38,897 --> 00:21:39,464 That's where you come in. 496 00:21:39,464 --> 00:21:41,266 I know, I know, but, you know, 497 00:21:41,266 --> 00:21:45,137 some people are under the misconception that they already paid 498 00:21:45,604 --> 00:21:50,876 6000, $7,000 to have a website built, and then they want you to come on, 499 00:21:51,176 --> 00:21:54,680 but then they're afraid they have to pay that much all over again. 500 00:21:54,680 --> 00:21:56,548 But that's really not the case. 501 00:21:56,548 --> 00:21:58,417 What what I saw. 502 00:21:58,417 --> 00:21:59,685 Yeah, I was you know, 503 00:21:59,685 --> 00:22:02,587 because I, I get involved a lot of times and I always say like, 504 00:22:02,587 --> 00:22:05,757 okay, if your budget's this, then because we do inexpensive websites 505 00:22:05,757 --> 00:22:10,162 too, I don't think they need to be like six, seven, eight, nine, $10,000. 506 00:22:10,228 --> 00:22:10,595 Right? 507 00:22:10,595 --> 00:22:11,630 I guess there's exceptions. 508 00:22:11,630 --> 00:22:14,499 If you're programing some kind of custom thing that's not there. 509 00:22:14,499 --> 00:22:15,233 Yeah. 510 00:22:15,233 --> 00:22:18,470 But there's a lot of, ways to start an e-commerce store. 511 00:22:18,870 --> 00:22:21,173 You can have an e-commerce store if you have already have the product, 512 00:22:21,173 --> 00:22:23,375 and you have the pictures and you have the description, 513 00:22:23,375 --> 00:22:25,510 you can write on an ecommerce store in like a week or two. 514 00:22:25,510 --> 00:22:29,715 And then you I always say you spend, then you spend your money really 515 00:22:30,449 --> 00:22:31,616 getting traffic to it. 516 00:22:31,616 --> 00:22:34,986 Because some people think, I have my website, I'm ready to go. 517 00:22:35,287 --> 00:22:36,822 Like, you know, when the sales come. 518 00:22:36,822 --> 00:22:39,791 Yeah, yeah, sure. Now that was true. 519 00:22:40,192 --> 00:22:41,426 You know, in the beginning of the internet 520 00:22:41,426 --> 00:22:44,796 when people would pop up like, I have a client that he would, 521 00:22:44,896 --> 00:22:47,833 he was selling a product, he was the only person doing it. 522 00:22:47,833 --> 00:22:52,771 And so in the late 90s, early 2000, he was making 523 00:22:53,939 --> 00:22:55,874 really good money. 524 00:22:55,874 --> 00:22:58,710 And by the time he got to me, he wasn't doing anything. 525 00:22:58,710 --> 00:23:02,080 He had a site up I go, hey, did you do are you doing email marketing? 526 00:23:02,180 --> 00:23:05,784 No, he had 60,000 email addresses. 527 00:23:05,951 --> 00:23:07,986 All the client people that are ordered from him. 528 00:23:07,986 --> 00:23:10,288 Are you doing pay per click? No social media? 529 00:23:10,288 --> 00:23:12,758 No. Like. And he was kind of living off the. 530 00:23:12,758 --> 00:23:13,925 I say wait. 531 00:23:13,925 --> 00:23:14,893 First. Yeah. 532 00:23:14,893 --> 00:23:17,362 But now other people have gotten the marketing. 533 00:23:17,362 --> 00:23:20,365 Now the same products he sells are on Amazon. 534 00:23:20,432 --> 00:23:22,434 You really do have to change with the times, correct? 535 00:23:22,434 --> 00:23:23,301 You have to be progressive. 536 00:23:23,301 --> 00:23:25,203 You really do. Correct in my field. 537 00:23:25,203 --> 00:23:28,473 Like I have to keep up to date on all the new things and all the new 538 00:23:29,107 --> 00:23:31,676 and be able to sort out what's legit and what's not legit. 539 00:23:31,676 --> 00:23:32,477 Right? 540 00:23:32,477 --> 00:23:35,580 You know, the, the AI stuff is something that's come around in the last two years 541 00:23:36,047 --> 00:23:39,484 that it's kind of changing the game for a lot of companies. 542 00:23:39,484 --> 00:23:41,853 And how they get found on the web really. Have to stay on top of that. 543 00:23:41,853 --> 00:23:43,221 You really have to stay on top of that. 544 00:23:43,221 --> 00:23:45,056 Any negatives about the AI? 545 00:23:46,324 --> 00:23:47,626 Yeah. 546 00:23:47,626 --> 00:23:50,896 If you if you use AI and you're not paying attention, like so 547 00:23:50,929 --> 00:23:53,965 you're saying I'm going to write a blog or I'm going to write my social media post, 548 00:23:53,965 --> 00:23:57,002 or I'm going to write my website content and you just go, camera. 549 00:23:57,002 --> 00:23:57,702 I could do this really quick. 550 00:23:57,702 --> 00:23:58,904 I'm going to put up on my site. 551 00:23:58,904 --> 00:24:01,640 You have to really read it. It's right. 552 00:24:01,640 --> 00:24:04,609 95% of the time it's actually getting worse 553 00:24:04,609 --> 00:24:07,078 because now it's it trains on its own stuff. 554 00:24:07,078 --> 00:24:11,016 So if it was wrong before it wrote something, it'll be wrong again if. 555 00:24:11,016 --> 00:24:12,284 You don't correct it. Correct. 556 00:24:12,284 --> 00:24:15,353 And I caught something today where I was generating something 557 00:24:15,353 --> 00:24:18,356 for somebody and it pulled a company name that's not their company and just. 558 00:24:18,390 --> 00:24:21,026 Wow, you really have to. Read it. It's going out to the internet. 559 00:24:21,026 --> 00:24:22,661 It's it's looking at the entire internet 560 00:24:22,661 --> 00:24:24,963 and it's taking things from the internet doing. 561 00:24:24,963 --> 00:24:26,598 And you see so much stuff when you're scrolling 562 00:24:26,598 --> 00:24:28,600 Facebook, Instagram right now that looks real. 563 00:24:28,600 --> 00:24:29,968 And it's. Not it's not. 564 00:24:29,968 --> 00:24:30,535 Like, you know, 565 00:24:30,535 --> 00:24:33,271 talk about somebody doing a concert or somebody doing this 566 00:24:33,271 --> 00:24:35,640 or that or somebody did this or somebody died. 567 00:24:35,640 --> 00:24:37,442 And it's like all fake. 568 00:24:37,442 --> 00:24:39,077 Yeah. But I. So real. 569 00:24:39,077 --> 00:24:42,981 I can generate a, a person, a video of a person talking. 570 00:24:43,381 --> 00:24:45,717 That person does not exist. Right. 571 00:24:45,717 --> 00:24:46,685 And they're not real. 572 00:24:46,685 --> 00:24:50,322 And and and you can generate like oh like I saw one 573 00:24:50,322 --> 00:24:54,059 that I thought was real and today it was a cat with an alligator. 574 00:24:54,092 --> 00:24:54,960 Right. Yeah. 575 00:24:54,960 --> 00:24:59,264 And at the end the the the the the alligator gets up in waves, 576 00:24:59,264 --> 00:25:04,803 you know, like, but it looks on the first few seconds of this, this looks legit. 577 00:25:04,803 --> 00:25:06,872 These people are brilliant, I really are. 578 00:25:06,872 --> 00:25:09,941 Listen, I just saw something that I thought was real, 579 00:25:10,342 --> 00:25:13,111 and then I read the comment 580 00:25:13,111 --> 00:25:16,882 and the first comment said, how come he's got three legs, right? 581 00:25:16,948 --> 00:25:18,884 And it was like, oh yeah, I looked down. 582 00:25:18,884 --> 00:25:22,220 It's like, oh my gosh, this isn't real time. 583 00:25:22,254 --> 00:25:24,256 Who's recently? And they said, how come he has six fingers? 584 00:25:24,256 --> 00:25:26,591 Oh yeah. No that can't, you can't I can't do hands really. 585 00:25:26,591 --> 00:25:29,160 Well I it gets it's it's it's gotten better. 586 00:25:29,160 --> 00:25:31,129 But hands are usually to give away. Yeah. 587 00:25:31,129 --> 00:25:32,430 On that stuff. 588 00:25:32,430 --> 00:25:32,797 Yeah. 589 00:25:32,797 --> 00:25:33,932 One thing I, you know, 590 00:25:33,932 --> 00:25:36,167 because it's something I'm actually working on like nothing 591 00:25:36,167 --> 00:25:39,738 you have to be really on top of is your, is your you have a every business 592 00:25:39,738 --> 00:25:43,642 has a Google page and you have to be on top of that. 593 00:25:43,642 --> 00:25:46,978 Like you have to make sure that, your phone number is correct. 594 00:25:46,978 --> 00:25:49,047 Your your address is correct. 595 00:25:49,047 --> 00:25:52,751 I've brought into people who go, I don't know why our business dropped off. 596 00:25:52,784 --> 00:25:54,819 I started questioning them and answering questions. 597 00:25:54,819 --> 00:25:57,689 And I go out and I go, here's all the phone numbers that are on the internet. 598 00:25:57,689 --> 00:25:59,190 And they go, that's not our number. 599 00:25:59,190 --> 00:26:00,492 We changed our number. 600 00:26:00,492 --> 00:26:03,728 Like, because somebody came in and said, oh, I can do phone service for you for. 601 00:26:03,828 --> 00:26:06,264 Yeah. And they never and you can port the number over. 602 00:26:06,264 --> 00:26:07,265 And some people just don't. 603 00:26:07,265 --> 00:26:08,600 They just change the number, 604 00:26:08,600 --> 00:26:11,503 but they don't tell Google they need to change the number. 605 00:26:11,503 --> 00:26:15,140 And the other thing you have to be on top of with that is your is your reviews. 606 00:26:15,140 --> 00:26:16,474 If you are. Yes. 607 00:26:16,474 --> 00:26:21,246 Getting reviews, you should be actively engaging with your with your clients. 608 00:26:21,246 --> 00:26:22,714 Hey, can you give me a review? 609 00:26:22,714 --> 00:26:25,350 And if you get a bad review, you have to be able to manage it. 610 00:26:25,350 --> 00:26:27,018 And I'm so big on that. Robert. 611 00:26:27,018 --> 00:26:28,820 Yeah, I do that all the time with the with the 612 00:26:28,820 --> 00:26:30,722 with the DJ business, you know, with wedding. 613 00:26:30,722 --> 00:26:34,092 Why are they not Google and you want that search engine optimization. 614 00:26:34,092 --> 00:26:36,595 You want to show up at the top. Correct. And the reviews. 615 00:26:36,595 --> 00:26:41,032 Help and reviews are big deal like both good and a bad one can really do 616 00:26:41,032 --> 00:26:44,402 some damage, you know, especially if you don't have a lot of reviews like, 617 00:26:44,669 --> 00:26:47,372 a lot of times I brought into a company that has five reviews 618 00:26:47,372 --> 00:26:48,673 and they get one bad one. 619 00:26:48,673 --> 00:26:51,476 Yeah. So now that all looks bad, right? 620 00:26:51,476 --> 00:26:54,179 We will get hundreds and hundreds and hundreds of reviews, right? 621 00:26:54,179 --> 00:26:55,313 Because you have to remove 622 00:26:55,313 --> 00:26:59,684 you have to remind people that even though they had a great time to leave a review, 623 00:26:59,684 --> 00:27:03,021 because sometimes people love to write a review when they're unhappy. 624 00:27:03,388 --> 00:27:03,722 Correct? 625 00:27:03,722 --> 00:27:05,357 The whole thing is strike while the iron is hot, too, 626 00:27:05,357 --> 00:27:07,692 and somebody is really, really happy. That's the time to ask them. 627 00:27:07,692 --> 00:27:09,027 And they're more than happy to put their. 628 00:27:09,027 --> 00:27:10,128 Yeah, we help them set up an out 629 00:27:10,128 --> 00:27:13,398 and in an easy way to respond to reviews and an easy way to get reviews. 630 00:27:13,431 --> 00:27:15,567 Like, I can give you a link that you can send right to the client. 631 00:27:15,567 --> 00:27:16,735 Do all the work for them. 632 00:27:16,735 --> 00:27:19,471 Like make it as easy as them because like Joyce said, these people, 633 00:27:19,471 --> 00:27:21,406 are you running a restaurant? You're doing something. 634 00:27:21,406 --> 00:27:25,076 You're running around 99% of the time managing your place. 635 00:27:25,076 --> 00:27:26,444 You don't have time to know, 636 00:27:26,444 --> 00:27:30,782 but if you ignore those things, it could be catastrophic for your company. 637 00:27:30,782 --> 00:27:33,118 That's what I love about what you do, because I'm running a business 638 00:27:33,118 --> 00:27:36,421 and I want to focus on the creative, I want to focus on the relationship, 639 00:27:36,421 --> 00:27:38,456 and then I don't want to deal with the analytics 640 00:27:38,456 --> 00:27:40,592 and all the background and getting all the rules out there 641 00:27:40,592 --> 00:27:44,996 like you do, and somebody like you makes what we do even better and slow. 642 00:27:44,996 --> 00:27:47,666 And that's why somebody comes in handy. 643 00:27:47,666 --> 00:27:49,968 And it really is someone recommending someone. 644 00:27:49,968 --> 00:27:52,771 So we're making everyone's life easier. Call Rob. 645 00:27:52,771 --> 00:27:55,440 I recommend I recommend Rob, we. Recommend. Yeah. 646 00:27:55,440 --> 00:27:56,808 I really I recommend myself. 647 00:27:56,808 --> 00:27:59,744 You know. How to how do people you're in touch with your. Message. 648 00:27:59,744 --> 00:28:00,812 And what they want to use. 649 00:28:00,812 --> 00:28:03,748 On my website, digital traffic factory.com. 650 00:28:03,748 --> 00:28:06,651 And we do nationwide actually we do worldwide. 651 00:28:06,651 --> 00:28:10,789 I have clients in us, you know, in England and Europe and Australia, 652 00:28:10,789 --> 00:28:12,357 like we've done stuff for, 653 00:28:12,357 --> 00:28:16,061 timing's a little bit weird for zoom calls, but yeah, sure, we can do that. 654 00:28:16,061 --> 00:28:17,462 And we do. We handle. 655 00:28:17,462 --> 00:28:18,897 I handle large businesses. 656 00:28:18,897 --> 00:28:22,667 And but I love doing small businesses, especially people who are really 657 00:28:22,667 --> 00:28:25,103 challenged with their technology and know what they're doing. 658 00:28:25,103 --> 00:28:29,441 And I like I love people who are starting companies like, I love helping them. 659 00:28:29,441 --> 00:28:31,342 And that's like getting them going. 660 00:28:31,342 --> 00:28:32,911 And they don't have to sign a contract. 661 00:28:32,911 --> 00:28:35,980 No. And the other thing is, if they already have a website 662 00:28:35,980 --> 00:28:40,385 and maybe someone else is handling it, you can easily take that over without it. 663 00:28:40,385 --> 00:28:40,885 Correct. 664 00:28:40,885 --> 00:28:42,721 If they if they're not happy with it, I can transfer it over. 665 00:28:42,721 --> 00:28:45,557 I also will still work with they're going to stay with our website people. 666 00:28:45,557 --> 00:28:48,226 Yeah. It's not a game changer for me. Right. 667 00:28:48,226 --> 00:28:50,195 And we do all like if you want it, 668 00:28:50,195 --> 00:28:53,998 if you don't know how to do credit card processing, if you wanted your website 669 00:28:53,998 --> 00:28:58,536 to do forms or ask questions or do polls like we do all of that. 670 00:28:58,536 --> 00:28:59,738 So you're one size fits all. 671 00:28:59,738 --> 00:29:01,773 One stop. Shopping. Yeah, we try. 672 00:29:01,773 --> 00:29:04,943 I heard a rumor through the grapevine that you're a big Disney guy, too, 673 00:29:04,943 --> 00:29:07,679 and that's. So we want you to come back for another episode. 674 00:29:07,679 --> 00:29:08,913 I will. Do that. I will do. 675 00:29:08,913 --> 00:29:09,714 And you do. 676 00:29:09,714 --> 00:29:11,249 The one thing I could do, the one thing I could talk 677 00:29:11,249 --> 00:29:12,684 more about digital marketing is Disney. 678 00:29:13,785 --> 00:29:14,486 Is Mr. 679 00:29:14,486 --> 00:29:16,955 Disney, Mr. Disney. However, thank you so much for being here. 680 00:29:16,955 --> 00:29:19,958 I learned a lot and we really appreciate you stopping by. 681 00:29:20,225 --> 00:29:21,392 Thank you so much for watching. 682 00:29:21,392 --> 00:29:24,929 What's good with John and Joyce available on all streaming platforms. 683 00:29:24,929 --> 00:29:25,463 Check it out. 684 00:29:25,463 --> 00:29:27,932 Tell our friend about us. It's good news. 685 00:29:27,932 --> 00:29:29,968 It's good news. You've landed here is a safe place to land. 686 00:29:29,968 --> 00:29:30,869 No negativity. 687 00:29:30,869 --> 00:29:33,271 And we really appreciate you and your family and and, 688 00:29:33,271 --> 00:29:35,774 thank you so much for tuning in. Yeah. Thanks. Time. 689 00:29:35,774 --> 00:29:37,609 Remember, everyone, take a deep breath. 690 00:29:37,609 --> 00:29:40,345 Relax your shoulders all as well. 691 00:29:40,345 --> 00:29:40,912 That's right. 692 00:29:40,912 --> 00:29:43,381 All is well. Till next time. Bye for now. Bye.