Hello! This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers. You, my listeners, either ask me questions on Twitter using the hashtag #2XeCommerce OR I teach you about specific MARKETING tactics geared to helping your sell more in your online store… ----------- On this episode: I talk about the eCommerce Growth Triangle. It is a framework I developed over a year ago. Which pretty much concludes that in order to grow and scale a thriving eCommerce business, you should be: Vertically integrated (manufacture your products) Have retention built into your product Create a Word of mouth viral loop The principles above still hold true but have evolved into an updated model I have created call the eCommerce Growth Pyramid. I talk about it on this episode ----------- PHYSICAL PRODUCT BUSINESS PODCASTRemember we now have a sister video podcast: PHYSICAL PRODUCT BUSINESS PODCAST. You can subscribe on either YouTube, SoundCloud or Medium for updates: Subscribe on iTunes: https://itunes.apple.com/podcast/physical-product-business/id1181834388 Subscribe on YouTube: https://www.youtube.com/channel/UCfZrWNt4L8CQqdulAOv2n6g Subscribe on SoundCloud: https://soundcloud.com/physicalproductbusiness Subscribe on Medium: https://physicalproductbusiness.com/
Show Notes
Hello! This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers. You, my listeners, either ask me questions on Twitter using the hashtag #2XeCommerce OR I teach you about specific MARKETING tactics geared to helping your sell more in your online store…
-----------
On this episode: I talk about the eCommerce Growth Triangle. It is a framework I developed over a year ago. Which pretty much concludes that in order to grow and scale a thriving eCommerce business, you should be:
- Vertically integrated (manufacture your products)
- Have retention built into your product
- Create a Word of mouth viral loop
The principles above still hold true but have evolved into an updated model I have created call the eCommerce Growth Pyramid. I talk about it on this episode
-----------
PHYSICAL PRODUCT BUSINESS PODCASTRemember we now have a sister video podcast: PHYSICAL PRODUCT BUSINESS PODCAST. You can subscribe on either YouTube, SoundCloud or Medium for updates:
Subscribe on iTunes: https://itunes.apple.com/podcast/physical-product-business/id1181834388
Subscribe on YouTube: https://www.youtube.com/channel/UCfZrWNt4L8CQqdulAOv2n6g
Subscribe on SoundCloud: https://soundcloud.com/physicalproductbusiness
Subscribe on Medium: https://physicalproductbusiness.com/
★ Support this podcast ★
Creators & Guests
What is 2X eCommerce Podcast?
Hosted by Kunle Campbell, who is an operator of a portfolio of consumer brands, 2X eCommerce is a weekly podcast for ecommerce operators by ecommerce operators. We interview remarkable ecommerce founders and leading enablers of ecommerce growth, with every episode promising to give you at least one growth hypothesis or idea you can test.
Our focus is growing your ecommerce revenues from a cross-functional perspective, be it marketing, your tech stack, operations, finance, or customer experience. We believe that by bringing together insights from a variety of experts, we can help you double the throughput of key ecommerce functions.
2X your eCommerce growth with insights from Kunle and handpicked experts.
Follow us on Twitter, LinkedIn and Instagram: @2XeCommerce